Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden
Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden
Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden
Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.
This episode offers an in-depth look at:
- Trevor's unique experiences with startups and major corporations.
- Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech landscape.
- Practical advice for marketers on crafting impactful, fearless competitive strategies, including who your competitors are
- A candid conversation on the intersection of sales and marketing, exploring how each can enhance the other in a symbiotic relationship.
Whether you're a marketing professional, a business owner, or just fascinated by the evolution of digital media, this podcast provides valuable insights and real-world examples to help you navigate the complexities of online marketing and gain a competitive edge.
Connect with Trevor on LinkedIn:
https://www.linkedin.com/in/trevorjvw/
Be sure to catch his countdown to RSA Livestreams on LinkedIn!
Connect with Leanne
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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved
From The Podcast
Markigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.It can be difficult to sort through all of the options and figure out which ones will actually work for our business.We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?Well, actually no, it doesn’t.This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our businessWe imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].Join Podchaser to...
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