What can you learn from your competitors' experiments?
Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.
Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.
What happens when you run A/B tests? Does it move the needle of tangible results or does it seem like you’re stuck in a race someone’s already finished?
For Andres Glusman, he saw this firsthand and thought of a way to do it better. It all began while running product and growth at Meetup. An astounding 80% of experiments failed to move the needle. This realization led Andres to co-found DoWhatWorks, a company that uses patented technology to help businesses improve their conversion rates by learning from the experiments of others.
In this episode of Markigy, Andres and Leanne dive into how to:
So what happens when a company's experiment goes horribly wrong? Or just doesn’t go wonderfully right? Find out in this episode of Markigy.
The actionable takeaways mentioned in this episode are:
To learn more subscribe to Markigy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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