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Markigy: The Science of Marketing StrategyEpisode from the podcastMarkigy: The Science of Marketing Strategy
Solving B2B Marketing Misalignment w/ Stefan Gladbach

Solving B2B Marketing Misalignment w/ Stefan Gladbach

Released Wednesday, 26th June 2024
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Solving B2B Marketing Misalignment w/ Stefan Gladbach

Solving B2B Marketing Misalignment w/ Stefan Gladbach

Solving B2B Marketing Misalignment w/ Stefan Gladbach

Solving B2B Marketing Misalignment w/ Stefan Gladbach

Wednesday, 26th June 2024
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Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. 

The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. 

Key Points:

  1. Career Journey:
    • Stefan's transition from sales to product marketing.
    • Importance of sales experience in understanding customer journeys.
  2. Marketing Misalignment:
    • Common issues causing poor B2B marketing.
    • Solutions for better alignment between marketing and sales.
  3. Cross-Department Collaboration:
    • Strategies for building trust and effective communication between teams.
    • Enhancing marketing efforts through seamless collaboration.

Connect with Stefan:

  • LinkedIn:/www.linkedin.com/in/stefan-gladbach/
  • YouTube: Product Marketing Chronicles

Connect with Leanne:

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https://markigy.ck.page/ad2ef4f78e

 

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

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From The Podcast

Markigy: The Science of Marketing Strategy

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.It can be difficult to sort through all of the options and figure out which ones will actually work for our business.We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?Well, actually no, it doesn’t.This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our businessWe imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].

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