Strategic SEO with Sam Dunning
Strategic SEO with Sam Dunning
Strategic SEO with Sam Dunning
Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.
Episode Highlights:
Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.
Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.
Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.
Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.
Key Takeaways:
Prioritize SEO strategies that directly contribute to revenue.
Invest in high-quality content that addresses specific customer pain points.
Target niche markets to attract highly qualified leads.
Conclusion:
Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.
Connect with Sam:
LinkedIn: www.linkedin.com/in/samdunning/
Podcast: Breaking B2B Podcast
Website: www.BreakingB2B.com
Connect with Leanne:
https://www.linkedin.com/in/leannedow/
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From The Podcast
Markigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.It can be difficult to sort through all of the options and figure out which ones will actually work for our business.We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?Well, actually no, it doesn’t.This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our businessWe imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].Join Podchaser to...
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