The Art of Copy That Sells w/ Linda Melone
The Art of Copy That Sells w/ Linda Melone
The Art of Copy That Sells w/ Linda Melone
We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting.
Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.
In our conversation, we tackle key takeways, including:
🚀 Linda’s journey from subject matter expert to copywriting
👂Content vs Copywriting
📊 The Power of Conversion Copywriting
💡 How behavioral science plays a pivotal role in copywriting
Linda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟
Find out more about Linda:
https://www.linkedin.com/in/linda-melone/
Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved
From The Podcast
Markigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.It can be difficult to sort through all of the options and figure out which ones will actually work for our business.We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?Well, actually no, it doesn’t.This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our businessWe imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].Join Podchaser to...
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