There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.
Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.
He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways to close them.
In this episode of Markigy, Clark and Leanne discuss:
The actionable takeaways mentioned in this episode are:
To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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