Christie Nicholas
Mastering the Mum MarketEpisodes
Episodes of Mastering the Mum Market
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Unlocking revenue and increasing market share is exactly what we do at Mumpower. And how we have been able to do this for hundreds of brands since 2009 is by creating and implementing growth marketing solutions, all based on current data insigh
Mums are not all the same. There’s power and profit in segmenting the market and speaking to Mums in meaningful ways by understanding different Mum avatars. In this special episode we speak to Co-Founder of Mums & Co Carrie Kwan, to explore the
This month’s trending topic Market Research.Part 2 – THE MUM SHOPPEROur next chat about market research is with the end customer – the Mum Shopper.Alyise has been a member of the Mumpower network for many years and has participated in countl
This month’s trending topic Market Research.Part 1 – THE BRANDOne of the most efficient initiatives brands can undertake when faced with an uncertain market is research. It uncovers everything you need to know about your customer and the oppo
We're back with another Bonus Ep with a topic by demand! The world of influencer marketing and content creation is changing so quickly it can be confusing when trying to keep on top of the rules and regulations that govern this space. We’re oft
We sat down with David for what was intended to be a deep dive into his company’s product review strategy, but turned into something so much more valuable that we couldn’t keep it to ourselves. Listen in for a peak into the mind of a great lea
This month’s trending topic - Global vs Local Brands.Part 3 – THE MUM SHOPPER Over the past few years, we have seen an increased focus in Australia on the importance of buying local. Whether it’s because we’re appreciated for higher labour an
This month’s trending topic - Mastering the Marketing of Global vs Local brands.PART 2 – THE INFLUENCERHelen James began her @i_heart_kmart account when Instagramwas only just gaining popularity in Australia. Her love for affordable finds at
This month’s trending topic - Global vs Local. Part 1 – THE BRANDWe know that buying and supporting local brands is important to Aussie Mums – but what if you’re a global brand looking to enter the Aussie market? We’rejoined by Michael Bech-
This month’s trending topic Product Reviews. Part 3 – THE BRANDProduct reviews will make or break your sales – fact. But how can you find raving fans of your products, get them to leave genuine reviews in the right place, respond to critical
This month's trending topic Product Reviews.Part 2 – THE MUM SHOPPER We know that Mums turn to other Mums for information on a product more than any other source, and at a time where the economy is uncertain and how she spends her money is mo
Show Notes:This month’s trending topic Product Reviews.PART 1 – THE INFLUENCER@our_divine_darlings came about when Lucy and her wife Amy began documenting their fertility journey, and in 5 years their content & followers have grown and diver
BONUS EPISODEIt’s always a strange period when we return to the office after the Christmas break – and more so now in this post-pandemic state, with rising interest rates and household budgets really feeling the strain. Mums are facing new cha
This month’s trending topic TikTok.Part 3 – THE MUM SHOPPER Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower rese
This month’s trending topic TikTok.PART 2 – THE INFLUENCEREducator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a l
This month’s trending topic TikTok.Part 1 - THE BRANDSmall business can often be flexible and take risks on new platforms that other brands, both large and small can learn from. As social media ages, so too does its audience and Mum-centric b
This month’s trending topic is Mum-Influencer Marketing.Part 3 – The Mum-ShopperSo often we turn to brands and influencers to find out ways to generate more ROI from Mum-Influencer Marketing, but how often do you speak to a follower to get th
This month’s trending topic is Mum-Influencer Marketing.Part 2 – THE INFLUENCERGiven Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums
This month’s trending topic is Mum-Influencer Marketing.Part 1 - THE BRANDHow would you like to speak with one of the most senior marketers for a global brand, who has worked in every aspect of influencer marketing? Dean Hammerton, the Russel
Welcome to Mastering the Mum Market, a podcast from Mumpower.We take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it
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