A lot of clients and creators just don't know where to start their story when it comes to creating compelling and engaging videos that actually attract, engage, delight and drive audiences to action. In today's episode of mastering video marke

Look Outside Your Own Field For Inspiration For Your Video

Feb 26th, 2020 1m 33s

Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content. In a similar vein when many clients brief APV on a new project they will often send video

Too Expensive!

Feb 26th, 2020 2m 40s

When choosing the right partner (be they an agency, production company or freelancer) determining what is the right price for the services and solutions can be difficult for many clients to measure. In today's episode Harry Pang from APV is g

Choosing An Aspect Ratio

Feb 26th, 2020 1m 40s

Choosing your aspect ratio is a key element in determining your film’s composition and mood. Can you compose and light wider shots? Do you want to focus the audience’s attention on certain details? Do you want to immerse them in the fi

Learning From Your Video Mistakes

Feb 26th, 2020 1m 17s

In this latest episode of mastering video marketing for APV, Creative Director - Thomas J Elliott is going to be talking about video mistakes and how you as a brand, business, organisation or institution can learn from them. Mistakes are an e

Idea Vs Budget

Feb 26th, 2020 1m 43s

Following on from Harry Pang's last episode on determining your budget for your video content, Thomas J Elliott's episode today for APV's mastering video marketing series is all about understanding Idea vs Budget and what comes first. Many cl

Determining Your Budget

Feb 26th, 2020 1m 45s

Whether you are thinking about how much to spend at the supermarket on groceries or how much you need to spend on video content marketing there is one crucial factor that shouldn't be overlooked... Determining your budget. In this episode o

Who's Your Audience?

Feb 26th, 2020 1m 13s

When briefing in a new video the first question you should always ask is who is your audience? Sadly a lot of people will answer this question with: “This video should appeal to everyone”. But the fact of the matter is even the broadest of

Give Away Useful Information To Your Audience For Free

Feb 26th, 2020 40s

In today's episode Harry Pang - Head of Content and New Business Development is going to share with you a free tip on how beneficial it can be to give away useful information to your audience for free using video (how meta is that?).

Think About The Visuals First

Feb 26th, 2020 1m 37s

In this episode of mastering video marketing video from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to be talking about something that should be logical but always seems to be forgotten when creating visual content (video and animati

Content Marketing Is A Long Term Commitment

Feb 26th, 2020 1m 33s

In today's episode from APV on mastering video marketing, Thomas J Elliott - 艾湯姆 is going to be talking about how Video Content Marketing is a long term commitment and those who truly want to master video have to be prepared to be in it for the

Too Much Voice Over!

Feb 26th, 2020 1m 13s

You can probably imagine how thoroughly irritating it would be if someone followed you around all day and just spoke out loud every action you performed during the day... "You are now opening the door to your car"... etc... etc... This is h

Start By Answering Why

Feb 26th, 2020 51s

When creating a piece of effective video content many people struggle with just how to start. In today's episode from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to help you with one easy solution - start by answering "W

Building Your Employer Brand Through Video

Feb 26th, 2020 1m 42s

Marketing your organisation can at times feel like a full contact sport. You find yourself and your brand trading blows with your competition every day for market share and top talents! Your reputation and visibility among potential clien

My Boss Won't Like It, Or Understand

Feb 26th, 2020 1m

The internal approval process for any video project can be challenging for even the most experienced marketing and communications experts. Fear of what others may think of the creative and potentially challenging work you have created (eithe

Having an Idea and Executing It

Feb 26th, 2020 1m 18s

Today's episode from APV (as part of our mastering video marketing series) features creative director Thomas J Elliott and is all about the difference between having an idea and executing it well through visual storytelling.

What Is A Teleprompter And How Do I Use One?

Feb 26th, 2020 2m 47s

In today's episode from APV of mastering video marketing, APV Clubhouse Executive Producer - Daniel Clarke is going to share with you what a teleprompter is and why, when and how you should use one when creating effective video content.

Too Many Product Features, Not Enough Benefits

Feb 26th, 2020 1m 16s

If you want to learn the key to make a really great product video, then don't start settling in to the midweek slump just yet & instead take a moment to listen to today's episode of Mastering Video Marketing from APV. Head of Content and New

Leveraging Event and Conference Talent For Your Videos

Feb 26th, 2020 1m 26s

In todays episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to share with you some thoughts and practical tips on how you can better leverage talent you have speaking at events and conferences to make relevant video content th

Daily Video Content: Don't Be Pre-Occupied With Perfection

Feb 26th, 2020 1m 31s

In today's episode from at APV of Mastering Video Marketing, Daniel Clarke - Executive Producer at APV Clubhouse is going to share one of the lessons we have already learned in preventing internal roadblocks to creating daily video content: You

Creating Appointment Viewing For Your Audience

Feb 26th, 2020 1m 38s

What is the first thing that happens when your favourite Netflix or HBO show is released? You either make an appointment with your TV, iPad or Phone to sit down and binge watch that show till it is done... Or you set out a schedule (a time an

Testimonial Videos

Feb 26th, 2020 1m 37s

In today's episode from APV (as part of our mastering video marketing series), Head of Content and New Business Development Harry Pang is going to share some valuable insights into the often overlooked but always super valuable and evergreen vi

Quick Distribution Tip: Adding Video To Your Email Signature

Feb 26th, 2020 1m 48s

Today's episode on mastering video marketing is from Daniel Clarke, Executive Producer at APV Clubhouse. Its a quick distribution tip on how adding video to your email signature can be the secret sauce you need for some zesty views and measur

You Don't Need A Story?

Feb 26th, 2020 3m

In today's episode of mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recently about how your video doesn't need a story... So

Too Damn Long, Not Enough Value!

Feb 26th, 2020 1m 23s

So in today's episdoe from APV, we are kicking off a series of tips that highlight ten common reasons why your videos (whether they be user/self-generated or more polished internal and external video communications that are either live action