Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

Oct 9th, 2020 51m 26s

After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a

Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)

Oct 2nd, 2020 40m 10s

Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test,

How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

Sep 25th, 2020 30m 54s

Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate

Standing Out in the Age of Amazon (w/ Jon Pruitt)

Sep 18th, 2020 22m 25s

Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.

Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)

Sep 11th, 2020 36m 10s

Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.

Spearheading a Global Brand's Path to DTC (w/ David DeMartini)

Aug 31st, 2020 44m 45s

David DeMartini discusses his 4 years at POC Sports and how he helped catalyze the brand's investment in building a direct to consumer channel.

Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)

Aug 27th, 2020 45m 7s

Former ecommerce merchant turned SaaS founder Jordan Gal walks through the history of post-purchase selling to build loyalty, increase ARPU, and expand Lifetime value in a super interesting conversation.

Humility & Staying Curious as the Path to Success (w/ Gilbert Corrales)

Aug 27th, 2020 38m 30s

Ecommerce entrepreneur, professor, and technologist, Gilbert Corrales discusses Leaf Grow's approach to differentiated Facebook advertising and staying humble in the face of constant change.

Owning 1:1 Customer Relationships in an Omnichannel World (w/ Casey Armstrong)

Aug 26th, 2020 53m 58s

Former agency founder, ecommerce marketer at Watchmaster, VP of Marketing at BigCommerce, and current CMO of Shipbob weighs in on how merchants differentiate in the age of Amazon and the DTC revolution.

How to Differentiate Your Ecommerce Store with Blogging (w/ Joseph Rauch)

Aug 24th, 2020 42m

Joseph Rauch manages content and SEO at Public Goods. Join him as he discusses why the ecommerce blog is the key to differentiation and customer experience with Fynn Glover.

The Future of Ecommerce Marketing Technology (w/ Derric Haynie)

Aug 17th, 2020 33m 7s

Former poker pro, serial entrepreneur, and founder of ecommercetech.io weighs in on how the best Shopify merchants are building their technology stacks to differentiate in the Age of Amazon and the DTC revolution.

From Wholesale to DTC: How to Pivot Successfully (w/ Amanda Schreier)

Aug 12th, 2020 38m 21s

Ecommerce marketer and intrepreneur Amanda Schreier discusses how to influence change and help guide the transition from wholesale to DTC ecommerce.

COVID & the Customer Relationship (w/ Chris Wilson)

Aug 10th, 2020 38m

Performance marketer, turned ecommerce CEO, Chris Wilson reflects on the power of Amazon, the impacts of COVID, and how to own the customer relationship in an omnichannel world.

Building a Sustainable CPG Brand in 2020 and Beyond (w/ Ryan Gaines)

Aug 5th, 2020 35m 42s

CEO of DTC brand Everly discusses the challenges of taking over the CEO role, hard decisions about revenue channels, and how to build a sustainable omnichannel brand in the age of Amazon and the DTC Revolution.

Moving a 4th-Gen Brand Online & Maintaining Values Along the Way (w/ Brian Bianchetti)

Aug 3rd, 2020 28m 26s

GM of 4th Generation Jerky brand discusses the jerky renaissance and how to differentiate when the competition is venture-backed startups and house-hold name incumbents.

The Future of Influencer Marketing for Ecommerce (w/ Joe Anderson)

Jul 30th, 2020 38m 1s

Joe is the Co-founder of MightyScout. He's a product designer that loves figuring out how to make things simple. He has mentored and taught lead designers at companies like Google, Dropbox, Adobe, Uber, Lyft, and Pinterest.

Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)

Jul 28th, 2020 31m 54s

Former DTC fashion brand founder turned SaaS founder, Lisa Popovici, discusses conversational marketing and how to grow through authentic conversations with customers.

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