Understanding customers is a bedrock of successful product management. But it is a lot easier to say than do. Truly understanding customers entails a deep knowledge of their motivations and behaviors. And, frankly, many product managers are not properly equipped to keenly grasp the nuances of customer behavior.

On this episode Kristen Berman, CEO and co-founder of Irrational Labs, discusses ways that product managers can use use behavioral design to develop and design solutions that change behavior.