HANDLING FACEBOOK FOR BRAND PROFITABILITY

***

Adaku: My friend, my friend. How you dey?

Me: I dey my sister.

Adaku: (Scratches her head)Ehen, my friend e get wetin I wan yarn you, wey make me come see you today and I know say na only you fit solve my problem.

Me: (Grinned with smile.😊)Okay, tell me something.

Adaku: You sabi say I dey run online shoe business, baa?

Me: Confirm!(Listening with rapt attention)

Adaku: For some months now, I just notice say customers them nor dey buy my goods on facebook again.

I know sabi wetin I go do again o.

I don tire.

Me: (Pat her on the back)My dear, calm down.Take life easy.

Okay, make I ask you.

Wetin you dey post on your Facebook wall?

Adaku: Post?I dey post anything I like o.Anything and everything na im full there.

Me: You see where the problem dey come from now?

Adaku: Which problem again?Abegi, leave that thing.Na wetin I like, I go post.

Me: Is that so?So, how I wan take help you now?

Since you never ready to hear my own and you nor wan help yourself, ngwa bye bye.

THE END!

Storyline: Fiction

.

.

It's no news that the online media is a major tool needed for brand profitability and Facebook is one of such tools which has proven to be more reliable if you must sell on the online space.

However, It helps bridge the gap between brands and consumers.

Sadly, so many brands and individuals have lost their core purpose of thriving on this space.

It's either they don't know why they are here or they are just there to catch some fun via chit-chat and posting irrelevancies to while away time.

It's therefore of essence to understand and gain clarity on the business of Facebook.

So today, my main focus will be centered on HANDLING FACEBOOK for brand profitability.

I tell you friends, we lose money each time we mishandled our online space.

You can't keep messing up your Facebook wall with an I-DON'T-CARE-ATTITUDE and expect people to take you serious or even patronize you.

Here are some highlighted instances why potential customers will never patronize you:

📍If as a brand owner, people still tag you to their post and it reflects on your wall, then you're still sitting on a bicycle.

I can't recount the number of times I've declined so many tagged posts. Not because I don't love them but because everything and anything can not just go in on my space.

Take a walk down my timeline, you will observe two key things;

1. I don't tag people to my posts, yet they command engagements. And if you notice any post I tagged someone, it spells that such fellow is highly involved in that post.

2. You won't see any post tagged to my name except on rare occasions where I'm involved in such post.

Whenever I get a tagged post, I choose to either decline or accept.

Declining means, it's unrelated to me neither am I in such post.

Even if I am, chances are that it's not relevant to my brand name and it can never reflect on my wall.

If I accept any tagged post, then it must speak something vital about me or a project I'm handling.

Take my words, it's not pride but my reality. Anything can not just go in.

As far as I'm concerned, facebook is more like an online office for me and I just can't choose to mess it up with irrelevancies.

How can I be at the office, hustling my ass out and someone somewhere will tag me to their post?

With the caption, 'chilling with 97 others at the Eko Hotel, Lagos.'

Really! Is that so?

Never will such be found on my wall.

The truth is that, we leave money behind, each time we're careless about our Facebook page.

Losing potential customers on the go.

No doubt, facebook is one of the largest online marketing space and all eyes are on you. Watching your every move.

You can't choose to behave anyhow.

Be composed and we'll organized.

The moment we realize this raw fact and work on it, the better for our brand.

.

.

📍If as brand owner, your BIO is still looking messy with unrelated fact about you such as;

I am a daughter of Zion