0:18

Hello and welcome to the Maximize your

0:20

Day podcast , a place for entrepreneurs

0:23

who are building their business in pursuit of freedom

0:25

and flexibility to do the things they love

0:27

. I'm your host , Jessica

0:29

Rosario . I'm a New Yorker turned

0:31

Floridian who knows a thing or two

0:33

on how to effectively manage your

0:35

time while juggling multiple priorities

0:38

. I'm an ex-corporate leader who walked away

0:40

from my 9-5-ish to launch

0:42

and grow my business . In this podcast

0:44

, I share insights on mindset , business productivity

0:47

, habits and strategies to help

0:49

you take control of your to-do list and maximize

0:51

your day , which will help you feel more confident

0:54

and less overwhelmed and getting more done in

0:56

less time . I'm so excited you're

0:58

here . Go ahead , listen in . Welcome

1:06

back to the Maximize your Day podcast

1:08

. This is Jessica Rosario , your host

1:10

, and I am here today

1:12

so excited to have Tracy being

1:15

interviewed on the podcast because she

1:17

is just such a wealth of knowledge when it comes

1:19

to course creation and education

1:21

that I know that you're going to take away several nuggets within

1:24

this chat . So a little bit

1:26

about Tracy . She's a curriculum expert

1:28

and she has a master's degree in education

1:30

and over 10 years of experience creating education

1:33

for adult learners in higher education and

1:35

corporate health care . She has been an

1:37

entrepreneur for 30 years

1:39

and blends her experience in business

1:41

and education to help high integrity coaches

1:44

and service providers create online courses

1:46

that create impact and deliver

1:48

one of the most important things , which is transformation

1:51

Tracy . I am so thrilled

1:53

to have you on the call today

1:55

.

1:56

Thanks for having me .

1:57

I'm excited to be here Of course , of course

1:59

, and just a little background of how we met . Tracy

2:02

and I met about a year ago . We were at a

2:04

marketing event here in Disney

2:06

and that was a lot of fun because

2:08

we were able to connect with quite a few people

2:11

some who were in our own backyards and

2:13

just being able to share ideas

2:15

and how different we

2:17

all are within our own businesses

2:20

and our own niche and industries , but

2:22

with one common goal and was to

2:24

be able to serve others in their businesses

2:27

and really help them in

2:29

creating systems and improving

2:31

processes and all of that . So it was just a

2:33

very exciting group to be part of . And then

2:35

fast forward a

2:37

year later we're at another

2:39

networking event with some of the same

2:41

people . So that was really neat to be able

2:44

to connect with you on both

2:46

areas , both avenues , one

2:48

here in my backyard in Florida and then the

2:50

other one in California . So that was a lot

2:52

of fun . So , tracy , excited

2:55

to have you here .

2:57

I'm excited to be here . It's funny

2:59

. I have so many imaginary

3:02

internet friends I like to call them that I never get to

3:04

meet in person . And then I've

3:06

already been with you in person two times . Like

3:08

it's awesome .

3:09

Right , that's so much fun and I feel like

3:11

ever since the world started to open because

3:13

we kind of shut down and everything

3:15

went virtual and I don't know you

3:18

, but when that marketing event came up last

3:20

year , I was just like , oh my gosh , I want

3:22

to go into an in-person event . I'm just so

3:24

tired of sitting on Zoom calls with sweatpants

3:26

and a Zoom shirt , right . So

3:28

it was really exciting to be able to come out and

3:30

get to meet other people and just know that there

3:32

are other people that are doing

3:35

similar things . Right , we're similar spaces

3:37

, but just so strong in our own niches

3:39

and our own focus . So very

3:42

cool . So , tracy , 30

3:44

years as an entrepreneur , tell

3:48

me more about that .

3:50

It's actually more than 30 , because I started

3:52

my first business in the fourth grade , which

3:54

sadly don't do the math was longer

3:56

than 30 years ago . I

3:58

started as a sticker company in the

4:00

fourth grade and I had a sales force and

4:02

it was amazing until the school principal

4:04

shut us down . I've always

4:07

had some sort of entrepreneurial

4:10

something Like I had a grandmother that was

4:12

a big crafter . She was always making

4:14

something and so I was making

4:16

things with her and then we'd find ways to sell the

4:18

things that we were making . So it's

4:20

definitely way

4:22

before that . But I started my first legit

4:25

business at 17 , when

4:27

I may or may not have falsified my

4:29

birth date on an application to sell Mary

4:32

K Cosmetics . So that

4:35

was like two months too young

4:37

and so I might have fudged

4:39

that a little bit but started

4:41

with some direct selling and then various

4:44

product businesses . I

4:46

didn't move into service businesses and

4:48

tell like six , seven

4:50

years ago and then sort of this more from

4:52

done for you , course creation , which

4:55

I didn't love , to

4:57

more of a coaching now around course

4:59

creation , which I do love very much

5:02

. So it's been a weird road . But

5:04

then I've held various jobs throughout

5:06

that whole time too , like I was never really

5:08

a full-time entrepreneur and

5:10

tell this business , so Wow

5:12

.

5:13

That's awesome . So what led you to go

5:15

from , I guess , the

5:17

doing it for you to

5:20

more of the strategically kind of partnering

5:22

with entrepreneurs and doing it with

5:24

them , coaching them on it ?

5:26

Yeah , I mean . So . It's kind of two schools

5:28

of thought there . One is that , even

5:30

though I'm a huge introvert and I was not

5:32

looking for connection when we met last year

5:35

, like I knew I needed it but was not looking

5:37

for it because , wow , being in that room always

5:39

terrifies me- I was gonna say introvert

5:41

Tracy .

5:42

What , yes , yes .

5:43

Yes so , but I love

5:45

people and I like I want to be around people

5:48

. So doing done for you course creation is very

5:50

isolating . It's very

5:52

I don't know . It's just sort of a . You

5:54

know , I know people who do it , do it really well and love

5:56

doing it . So I don't want to put it down , but it's sort of a drudgery

5:59

to me , like it just doesn't feel aligned

6:01

with what I want to do . I have , I

6:04

have perfected sort of a done with you

6:06

model that works a little bit better but

6:08

it still has me spending a lot

6:10

of time being creative

6:12

, you know , creating content for my client

6:15

, and it's really really

6:17

emotionally and mentally draining for me over

6:19

. To do that for 30 hours a week is just

6:21

, it's just a lot where coaching

6:24

is something that

6:26

it both lights me up . It , you know , it

6:28

really fuels me and I

6:30

have this philosophy that if I do it

6:32

for you , it's done for you . That's

6:34

great and you can pay me the money , you know , because

6:36

that that command's kind of a high price tag . But

6:39

if I coach you through the process and

6:41

I kind of empower you to know my

6:44

framework for creating courses and how

6:46

to create education in a way that

6:48

it's going to stick with your learner and get them their results

6:51

. You can do it again and again , and again , and

6:54

that's sort of my crusade . There's a sign

6:56

on the wall behind me back there that says no more crappy

6:58

courses . I really want

7:00

, if you come into my world you should

7:02

leave at least knowing a little bit more

7:05

about how to do that , and not for not

7:07

having to be a struggle . So it's

7:09

sort of a half crusade , half . Please

7:12

don't lock me up behind my computer . I want to

7:14

be with the people .

7:15

So I love that and , you know , I don't think there's

7:17

anything wrong with that , because one of the things

7:19

that I work on with my clients is truly

7:22

working on their messaging and

7:24

knowing their business

7:26

from the inside out . When

7:28

I first started in business , I actually

7:30

was doing business consulting and I used to write business

7:33

plans for companies and what

7:35

started to happen was these business plans

7:37

were presented in organizations

7:39

as if they were their own , and it turns

7:41

out that the entrepreneur themselves , a business owner

7:43

, didn't know their business . So it

7:46

got to a point where I felt this misalignment

7:49

of integrity of okay , I'm basically

7:51

telling you all the ins and outs of your business

7:53

, but you don't know your business and you're

7:56

the one that's doing your business every single day

7:58

. You know your clients , you know you're

8:00

passionate about your business , your heart

8:02

is in your business . So I actually stopped

8:04

doing it with them and when I started

8:06

doing the done with you part of

8:08

the business planning , it

8:11

felt so much better because the clients

8:14

were walking away feeling like

8:16

, okay , if I need to make a change on my business plan

8:18

, I can do that . So it sounds like very similar

8:20

to what you're talking about you teach them

8:22

to strategies that they need to make an update or something

8:24

like that . They know what areas to look

8:27

for and what they need to do as

8:29

they continue to move forward , so I think that's brilliant

8:31

. I love that .

8:32

Thank you , yeah , and I want to be

8:34

the cheerleader , the accountability buddy , the

8:37

, you know , the support person . You know

8:39

a lot of times my clients , they'll get stuck on some

8:41

piece of tech and I can just like I can

8:43

quick hop in and I can do that in 15 minutes

8:46

and not hold them up . The whole thing

8:48

is keeping them unstuck . And

8:50

I can do that so much better in

8:52

a coaching sort of enabler role

8:54

than I could if I was just

8:56

doing it for you and then you never really

8:58

know how it gets done .

9:00

Yeah , yeah . So what

9:02

would you say are some of the key elements to

9:04

make a course impactful

9:07

for someone ?

9:09

Key elements . The first person

9:11

foremost , and my clients get annoyed

9:13

with me because I always , we always , come

9:15

back to this . But you have to know exactly who you

9:17

serve and what problem you solve . So

9:19

the very first thing is your course has to actually solve

9:22

a problem . I hear so many

9:24

of the course gurus say just

9:26

pick a topic , something you're excited about . Well

9:28

, I could teach you all about , like rescue

9:31

dogs or rescue rabbits or like all

9:33

of the things . It doesn't mean that that is something

9:35

that you actually want to know about and we'll pay for . So

9:37

that's the first thing , and it's

9:39

more than just them paying

9:41

for it . Are

9:44

they invested enough in this problem

9:46

or in the solution to actually consume

9:48

the content you're going to create for them ? Because you're going to get

9:50

, you know , you're going to put a lot of time and effort into creating

9:52

this content and then , if

9:54

it's not something , you can have

9:56

a great sales page , a great hook , and they'll

9:58

buy it , but then they're not going to consume it because

10:00

it doesn't serve them . And

10:03

I think the other thing is that you need

10:05

to leave a trail of breadcrumbs of

10:07

like little wins for them throughout the

10:10

. You know my two biggest piece

10:12

of advice Give them wins , give them early

10:14

, give them often , because that

10:16

those little shots of dopamine that they get

10:18

by like hey , like she asked

10:20

me to apply this to my business , or she asked

10:22

me to complete this worksheet , or

10:25

you know whatever that is . Once they do that , then they're

10:27

like I did that , I'm cool , I'm good

10:29

, I'm going to move on to the next one and they

10:31

get another shot . And those are the things that keep them going

10:33

forward . It has to be consumable

10:36

, it has to be engaging , or they're not going

10:38

to consume it or engage with it , and then they

10:40

don't get results .

10:42

Yeah , it's like celebrating those quick wins right

10:44

in the business . It also creates momentum

10:46

, yeah , and we get momentum by doing

10:48

the thing , the dark

10:50

thing , even when we don't want to do the

10:52

same thing . What

10:55

would you say is one of the most

10:57

common challenges for some

10:59

of the clients that you work with when they come

11:01

into your space ?

11:03

You know , I think one of the biggest things they're just , they just get

11:06

stuck in all of the , you

11:08

know , analysis , paralysis and

11:10

choosing the exact right platform

11:13

is like the thing . You know , like my very first

11:15

lead magnet I ever created was a quiz that

11:18

like suggested what might be the best course

11:20

platform for you , based on some factors , because

11:23

and that it actually works

11:25

, because people will take the quiz and they'll go . It says

11:27

think , epic , I'm going to go build over there instead

11:29

of agonizing Is this the right thing

11:31

? And I speak from experience

11:33

because I did the same flipping

11:36

thing when I started my business , you know

11:38

, build over here . And then , oh , this looks shiny

11:40

, maybe I should try this . And I migrated

11:42

my product so many times and wasted

11:44

so much time that

11:46

, like , that's probably the biggest thing . And

11:48

then getting caught up in like it , can

11:50

I manage the tech ? What kind of equipment

11:53

do I need ? Like , oh , maybe I won't start

11:55

because I don't know the answers to these

11:57

things . It's little minute

12:00

, little things that pile up and keep people

12:02

overwhelmed and stuck that

12:04

we , you know they've got brilliance inside them , they're

12:07

fairly certain that they can make an impact

12:09

in the world , but they let themselves just stay bogged

12:11

down by imposter syndrome or

12:13

overwhelm of all the things , the tech

12:16

whatever .

12:17

Well , it seems like , especially in

12:19

today's world , where everyone

12:22

like , there's these new platforms that keep

12:24

popping up , or these new outlets

12:26

that keep popping up , we're experiencing

12:28

it right now . Did you hear about threads ?

12:31

Yes , I'm on thread my gosh

12:33

, so I'm an early adopter . There you go .

12:35

So you know , and I am too I mean I'm

12:38

just browsing right now , but but the reality

12:40

is that we get so caught up

12:42

in these things that by

12:44

the time we look at it , I mean I remember when

12:46

Clubhouse was a thing . I

12:48

mean I guess it's still out there , but it's really not a thing

12:50

anymore . But people started

12:53

doing courses on Clubhouse . I

12:55

can teach you how to elevate your platform

12:57

on Clubhouse . Already there's

13:00

one of the influencers that I follow and

13:02

he actually posted today . Anybody

13:05

want to learn threads ? I have a course for threads for

13:07

997 , and obviously he was just

13:09

being funny about it . But

13:11

we get so caught up in

13:14

doing all the things . One

13:17

of the things that I find when I start working

13:19

with clients is that they invested

13:21

in big platforms . And

13:24

when I when I talk about big

13:26

platforms , I'm talking about

13:28

like funnel building , high

13:30

level FG funnels , click funnels the

13:32

biggest one is has been click funnels so far

13:34

but they get completely

13:37

overwhelmed with technology

13:39

and what they need to learn and they didn't realize

13:42

it was just this big thing . But they bought

13:44

the idea of being an all in one

13:46

platform . Mind you , I use an all

13:48

in one now , right , but I didn't start with

13:50

that right . So I'm using FG funnels and

13:53

tell me , have you experienced

13:56

some of that from clients

13:58

that are stepping in , that they bought these big things

14:00

thinking that that was the end , all be all

14:02

, and it turns out they don't even need that

14:05

big thing yet . They're just not there yet .

14:07

Right , yeah , yeah , I've had

14:09

clients come to me who went all in

14:11

, usually in Kajabi , like it's . You

14:13

know they bought like the high end of Kajabi

14:16

because they thought they'd need that someday , but

14:18

their course isn't built and they're not making any money

14:20

and they're taking money , putting it on a personal

14:23

credit card or taking money out of their household budget

14:25

to pay for Kajabi every month . And

14:27

while I encourage

14:29

people to choose a platform that you

14:31

can stay with , like that will grow with

14:34

you , you know , I built my first

14:36

course in Teachable , which was great , but I

14:38

couldn't email from Teachable , I couldn't do

14:40

a sales funnel from there , so eventually

14:42

I had to migrate out and , spoiler alert , I'm an

14:44

FG funnels as well . So

14:47

I mean there's some reality to

14:50

. It's good to have something that does all the things

14:52

, if , that's , if you're ready to do all the things

14:54

. It's good to have a platform that grows with you . But

14:57

the best course that I've ever personally

14:59

taken was drip to my email Nice

15:01

, the idea that you have to have all

15:03

of the bells and whistles that you have to have , you

15:06

know , progress reports and all

15:08

of these things . It's just ridiculous . Good

15:10

learning doesn't have to be packaged

15:12

that way . But you know , this course that

15:15

I took I think it was 12 weeks , might

15:17

have been only I think it was 12 weeks I

15:19

got an email every Monday with like

15:21

a little you know affirmation and

15:23

a video to watch and sometimes a link

15:25

to a song . It was all a re-inspiring

15:28

yourself sort of thing . And it was

15:30

amazing and I'll always remember

15:32

those lessons . And it wasn't shiny

15:35

or no , fireworks went off when I finished

15:37

a lesson . None of those things happened , it was just

15:40

good content delivered to me efficiently

15:42

every week .

15:43

Yeah , that's like . That's like a course that I purchased

15:46

. That was like $37 . I think it was less

15:48

at the time . I think right now it's $37 . But

15:50

I have used that so many

15:52

times this , over and over

15:55

and over again , when it comes to wanting

15:57

to refine my copy or rebuy

15:59

something on my website that I don't like the way it looks

16:02

or whatever , so those are the best ones

16:04

. It's like . It's almost like the gift that

16:06

keeps on giving the best

16:08

courses are .

16:09

They're the ones that you pulse the information

16:12

you need out of for now and then

16:14

you can go back and reference that again , and again

16:16

, and again , because the

16:18

content's probably delivered in a way that

16:20

you remember what's in there and

16:22

then you know that you can go back in there and

16:25

refresh your memory , get some additional

16:27

lessons from it . It's the ones that

16:29

are like have all this knowledge packed

16:31

in that's not delivered in any certain

16:33

way , we forget , you know

16:35

. Like did I take that ? What was

16:37

it about ? Like did I learn something ? I

16:40

feel that way about , like most of my college and

16:42

grad school years . Like did I actually

16:44

learn something from that class ?

16:45

I'm not sure .

16:46

Didn't tell you what it was .

16:48

That's so funny . Yeah , it was so expensive too

16:51

. Yeah , so I totally

16:53

get it . So , tracy , let's change direction

16:55

a little bit and tell me more about

16:58

you outside of being

17:00

the entrepreneur . What do you

17:02

love to do ?

17:03

Oh , I love to be at

17:05

home . Long story

17:08

, but I'll make it short . 14 years

17:10

ago almost 15 years ago now I went through a pretty horrendous

17:12

divorce , started single parenting my kids

17:14

they were ages six and nine at the time and

17:17

my ex-husband and I lived with our

17:20

children in my dream house , in my dream

17:22

neighborhood , with my dream neighbors , like it was all

17:24

wonderful . And suddenly the

17:26

kids and I were forced out and we bounced

17:29

around our rental houses and some other places . In

17:31

2017 , I actually

17:34

discovered that my old house was for

17:36

sale and nothing

17:39

like it should have never worked . I shouldn't

17:41

have been able to sell the house I owned at the time

17:43

Like nothing should have worked

17:45

and it all did . I just manifested the shit out

17:48

of moving back into this house . So

17:50

this is my happy place and

17:53

my kids now are 23 and 20 . My

17:55

son still rents my basement . My daughter's away

17:57

at college . She's a senior in college now

17:59

Nice but like , I

18:01

love to be in my home . I'm a weirdo

18:04

who , like , thinks like cleaning my house is fun . Gardening

18:07

all of that stuff , you know , is a blast . I

18:10

play volleyball on a summer

18:12

bar league volleyball team here in Minnesota

18:14

, which is super fun . Thursdays volleyball

18:16

day , so it's tonight . Love that . Yeah

18:19

, I have two rescue dogs

18:21

and a bunny and

18:23

I don't know I love my business

18:26

has always been the thing that I do for fun

18:28

. I don't know it makes me a super nerd

18:30

, but over all of those years

18:32

that I was a single mom , I always

18:35

knew that . You know , entrepreneurship was where I

18:37

was going to be , where I wanted to be , but of

18:39

course I had to have a job that had insurance

18:41

and I had to have all of their reliable

18:44

income . So my business

18:46

was the thing I did on the side that

18:48

lit me up and was fun for me . So

18:50

I do struggle with drawing

18:53

a boundary there between personal

18:56

and professional , because they've been

18:58

intermixed the whole time . But my

19:00

family is in Northwestern Wisconsin . I spend a lot

19:02

of time there . They're getting on in age and

19:04

I like to go there and do nice things

19:06

for them to make their lives easier and

19:09

, yeah , trying to find time with

19:11

my kids when I can Like that's . All

19:14

the moms at home are like oh , these kids

19:16

are home for the summer . I and this is the

19:18

first summer my baby has not been home for the summer

19:20

, and I'm sad .

19:22

Oh , yeah , I get it . I actually

19:24

my kids are older also and my

19:27

oldest daughter just had a baby , so

19:29

now I'm a grandma and I love having

19:31

him over to sleep over and stuff like

19:33

that , but I also love giving him back right

19:35

. Like I always say , I got my

19:38

just sci-fi fix , so

19:41

I love having that little boy here and just

19:43

being able to watch him grow . So I love

19:45

that . But what a story , tracy . Talk

19:47

about your life going in full circle

19:49

with your house and being able to

19:52

get back there . I just I love your story . So

19:54

do you see that part I didn't know about you

19:56

, so I think that's so neat

19:58

to be able to hear that , and also

20:00

your passion for animals and all that

20:02

. So , yeah , awesome

20:04

, love it , love it . So tell me something

20:06

else . As far as

20:08

the women , there was something that you talked

20:10

about . You talked about security and health insurance

20:13

and having that as a single parent

20:15

and whatnot . So there are women that are listening to this podcast

20:17

right now and there are women

20:19

that are working full time , trying to build

20:21

a business on the side or trying

20:24

to make something work , and they just don't

20:26

know how the heck they're going to be able

20:28

to do that . What are some

20:31

of your words for them ?

20:33

Yeah , I mean , I think a lot of that . So

20:36

much of it is mindset and I have a

20:38

former client who's in . I'm a partner

20:40

in a mastermind group and she's a member of our mastermind

20:42

who's really struggling right now . She works

20:44

a full time job . She's building her business on the side

20:46

. Her full time job is really

20:48

treating her unfairly and

20:51

she has these moments where she's like I'm going to quit , I'm going

20:53

to go full time in my business and

20:55

I feel like there's just this delicate balance

20:57

and I wrote this teeter-totter too

21:00

for a long time that

21:02

for so many people and my

21:04

client Willow , is this way her job

21:06

allows her to build her business . She

21:08

does have some downtime in her

21:10

work day where she can work on her business and

21:14

it's paying her a salary

21:16

and paying her benefits and doing all those things . And

21:18

I think appreciating that

21:20

is huge , even when your boss

21:22

is being a jerk and you don't want to go

21:24

and all the things . But to be able to say thank

21:27

you so much to this job for allowing

21:29

me the mental space or

21:31

the freedom or whatever to build this business on

21:33

the side , because the minute I can , I'm stepping

21:36

over here . I think that's

21:38

huge versus resenting

21:40

it right , resenting that job that you wish

21:42

you didn't have to have . I have

21:44

found in my entrepreneurial journey

21:46

that when I have

21:48

at least a part time job , and

21:51

. I was lucky when I left corporate

21:53

. I'm a medical assistant by trade . It's how I

21:55

got into the whole teaching thing . I taught medical

21:57

assisting after my divorce and

22:00

for some extra cash , and

22:02

I was able to take a job

22:04

in the clinic working 20 hours a week because they paid

22:06

me full time benefits . And so there

22:08

are those jobs available in a part time job where you

22:11

can get benefits but Willow you

22:13

most of your time to pursue your business

22:15

. I believe you'll adage that busier

22:17

people get more done . I think

22:19

when you're forced to prioritize a

22:21

little bit , then you're just

22:23

more effective , versus I've

22:25

had periods in my life where my

22:28

business is the only thing I'm doing and I get

22:31

really lazy and I'm not showing

22:33

up for my audience the same way that I was

22:35

when I knew I only had a certain number of hours

22:37

a week to do it . So I think

22:39

, really embracing that like

22:41

you have to be in a job for a little bit longer before

22:43

you can really step into your dream If

22:45

you can think about that in a way that you can be grateful

22:48

and appreciate it , it's so

22:50

, so helpful but also

22:52

being really conscious of like there's a

22:54

runway right , if I want to leave this job

22:56

in six months , what are the benchmarks I have

22:58

to hit , what should I be doing ? And

23:01

in planning for that accordingly , so that you

23:03

can , when you parachute , you can do it

23:05

. When I left corporate , my

23:07

boss was amazing and

23:10

I was in an education job in corporate healthcare

23:12

, in the ambulance service . She was incredible

23:14

. It was a very misogynistic organization

23:17

but she was the buffer between me and

23:19

all of these guys who thought they should

23:21

tell me who to be . I literally got

23:23

told in a meeting once that I should just sit here . Why

23:26

don't you just sit there and look pretty ? I

23:28

wasn't allowed to have an opinion about anything .

23:30

Wow .

23:31

So she sheltered me from that to a great degree and I knew

23:33

she was retiring . She

23:35

was , her plan was to retire in July of 2019

23:38

. And I was

23:40

like , deb , when you go , I go , like , and

23:42

there's my runway . I had like a year and a half

23:44

to plan . I'm going to jump into my business

23:46

full time . She went to a meeting

23:49

in May of April

23:51

of 2018 and came

23:53

back to me crying that these like

23:55

terribly misogynistic

23:57

bully men had like made this

24:00

60 some year old woman like she's

24:02

like I'm done . I'm done , I'm

24:04

retiring in July . You know

24:07

, I'm not doing this anymore . And I was like , well , when

24:09

you go , I go . And suddenly now

24:11

I had a two month runway instead of

24:13

a guy ended up leaving before she did , because I didn't

24:16

want to endure a day without her and

24:19

because I had my my

24:21

new manager because she stepped down came to me

24:23

and reprimanded me for

24:25

taking every other Thursday

24:27

afternoon off to take my daughter to therapy and

24:30

told me I was no longer allowed to do that .

24:32

And .

24:33

I said If you're going to ask me to choose between

24:35

my daughter's mental health and this job

24:37

, that's not a question for me

24:39

. And he goes . Well , I guess I am . I'm like shove

24:41

it , we

24:43

out , yeah , but thankfully

24:46

I had had that mindset for a long time that

24:48

you know , is planning that runway . I knew

24:50

what it was going to take . I was building my business

24:52

as quickly as I could to

24:54

make that transition Somewhat less

24:57

yeah .

24:58

So it's doable and it's not always planned

25:00

out the way we expect it to be

25:02

. You know , I heard you say one of things for

25:04

you was that you said you left before

25:06

your boss said , even though that wasn't

25:09

your original plan , you know . So I

25:11

have a similar story too , and

25:13

I remember being interviewed

25:15

by Pat Flynn . You're familiar with Pat Flynn , so

25:18

I was interviewed by Pat Flynn in 2019

25:20

. And I remember him . I

25:22

remember asking him the question when do you know it's the

25:24

right time to quit your job ? And

25:27

you know he gave me this all explanation

25:29

about you can do this and X amount of

25:31

emergency funds and this and that . And

25:33

then he's like I would say , by the end of 2020

25:36

or something like that . I think he said when do you project

25:38

yourself by the end of 2020 ? Right

25:40

, and I said , oh no , like I

25:42

refuse to step into 2020 being a W2

25:45

employee for anyone other than myself . And

25:47

I literally manifested that . That was in my

25:49

affirmations . I read it every day , I journaled

25:52

it , I cried about it . I talk about this

25:54

in previous episodes too , and

25:56

I did that almost in all of 2019

25:58

. Halfway through the year , I knew

26:00

that I was on my way out and

26:02

Alex kept cheering me on . He was like we could

26:04

do it . We could do it , let's go , let's go

26:06

. And every day I will walk in with my resignation

26:09

letter in my bag . I would change the date again

26:11

and sign

26:13

it , keep it in my bag and change the date again

26:15

, and I did that all the way

26:17

through Thanksgiving and Thanksgiving I

26:19

gave my notice and I left on

26:21

December 13th of 2019

26:24

and gave myself the whole holidays and

26:26

then we got COVID . Oh no , that's

26:29

a whole nother story . But

26:31

the thing is that there's never there's

26:33

never a best time or a great

26:35

time , no matter how much we plan it , no

26:38

matter how much we envision certain

26:40

things . I think that if we work towards

26:42

it and keep that mindset of

26:44

you know , let me use my job now

26:46

to fund my dreams in the future

26:48

and listen , there is nothing wrong

26:50

with building your dreams alongside

26:53

of JOB . I have clients that

26:55

do that . They love it , especially when they love

26:57

their job right , there's no reason why they should leave

26:59

. But I do also believe that

27:01

if you're feeling undervalued or

27:04

you're feeling burnt out and

27:06

you know you've given your all in

27:08

everything that you do in your JOB and

27:10

you can do it 10 times better in building it for

27:12

yourself . Groves , you're

27:14

in the right space .

27:15

Yes , yes , yes , and

27:18

I love that . I also carried my

27:20

resignation letter in my bag , but

27:22

mine was not dated and when

27:24

, when the time came , I actually did print out

27:26

a new one , but I was

27:28

totally okay with just like handwriting that

27:31

date on there and

27:33

handing it in Like it . Just , you know , like

27:35

whatever , whatever empowers

27:37

you , but yeah , I love that . I mean , and knowing

27:40

that you could , I've done this like in

27:42

jobs that I had , especially in my 20s , where

27:44

something would happen and I'd be like I

27:46

give myself permission to

27:48

rage quit . You know , like now we know

27:50

we call it rage quitting , but like if I throw a fit and tell

27:53

you to take this job and shove it , it's

27:55

okay . And knowing that it was okay

27:57

to do that meant that I didn't feel like I had to do

27:59

that . It's empowering to carry your resignation

28:01

in your pocket .

28:02

Absolutely . I love that . I love that

28:05

. I remember also when it was Alex's

28:07

turn to quit he quit in 2018 . And

28:09

I kept telling him you go in there and you

28:12

tell them about this , that and the

28:14

other . And when it was time for him

28:16

to resign , they were like well , why are you leaving ? He said , well

28:18

, I'm building a commercial cleaning business here

28:20

in central Florida . And they were like , oh , give us

28:22

a quote and , believe it or not , they're one of

28:24

our largest clients now . So when

28:26

he told me about it , I was like , oh , you didn't

28:28

tell them all the stuff that I told you . Right , I

28:32

had the same thing .

28:35

I had the same thing . I'm like I'm going to go , I'm going from

28:37

the education department of an ambulance service and

28:39

did like , doing freelance education . I

28:41

certainly , like didn't burn any bridges with

28:43

, you know , with the person that was there . I

28:45

let them know that it was their company culture

28:48

that was forcing me out . But like

28:50

, hey , if you need quality education , you know

28:52

where to find me Exactly . And of course they

28:54

never did want quality education

28:57

, so they never looked for me .

28:59

And it's a okay . The beauty of entrepreneurship

29:02

is that we get to know who we want to work

29:04

with . So you know that that's all

29:06

good . So , tracy , who

29:08

is your ideal client ? Who is

29:10

the person that's listening to this podcast

29:13

right now and is saying

29:15

, oh man , I need to work with her

29:17

?

29:17

Yeah , I always say I describe

29:19

my ideal client as high integrity entrepreneurs

29:22

, mostly female . I have worked with some male

29:24

clients , but I feel like so

29:26

much of what we do is women

29:28

in our businesses is intuition based

29:30

. It's , you know , like an internally alignment

29:32

kind of thing , and I

29:35

work better with women than I do with men . I don't I'm

29:37

sorry for any men who might be listening .

29:40

But I say .

29:41

I say high integrity because the

29:44

transformation , the results , have to matter

29:46

to you . If you're wanting

29:48

to build a course because you want to make money

29:50

while you sleep and you're looking at this as

29:52

a stream of passive income and you're never going

29:54

to touch those clients , they're

29:56

just going to take your course and whatever then

29:58

I'm not your girl . That's not the kind of education

30:01

that I build . It's possible

30:03

to do that and do it well , and certainly

30:05

we can . We can talk about that , but I

30:08

find that the best education is the

30:10

stuff that you build and building

30:12

a package or a container for it

30:14

where people have access to you so that

30:16

they can ask questions , so that they can get

30:18

feedback , so that they don't stay stuck

30:21

in a concept , because that's really when we talk

30:23

about something being consumable . That's it

30:25

right . If I'm going to get here and then like this

30:27

is really hard and now I'm stuck and I can't

30:29

access you , I'm not going

30:31

to get my money's worth and I'm not going to get my results . So

30:34

my ideal client is someone

30:36

who really , really cares about those results

30:38

and they want to make a big impact

30:40

in the world . They don't want to sell a few courses

30:42

and make a few bucks . They want to really

30:45

really teach their expertise

30:47

, really help their ideal client find

30:49

that transformation so that they can learn and

30:51

grow and hopefully come back and buy from them again

30:53

. But it's more

30:55

for the service , the heart centered course

30:58

, creator .

31:00

I love that and I know I'm going to drop your links

31:02

in the show notes also , so anyone that

31:04

wants to connect with you they can find you there

31:06

. But what are some ways , or

31:08

is there anything new and exciting coming

31:10

in your offerings .

31:12

I have something sort of new . It's a product I've

31:14

had for a while . I basically

31:17

honed the system . I call it the focus group

31:19

formula and it's the method

31:22

that I use to sell my

31:24

very first , my first DIY

31:26

course , which I don't offer anymore because , again

31:28

, I just don't think it's the best way to serve my clients

31:30

. And when I launched my group program

31:32

and I teach this method

31:35

of basically marketing , getting

31:37

feedback , validating your offer , making

31:39

sure that it's good with

31:42

a group of your ideal clients but also on

31:44

the back end , sort of marketing that

31:46

and offering them seats in the first

31:48

iteration of that program , I've

31:51

sold this as a $97 product for

31:53

a long time and I taught it in my

31:55

mastermind group yesterday and

31:58

a few of us got talking about it and

32:00

you know , there's this whole buzz around . Like there's

32:02

somebody in our world is doing Ilya

32:04

Finklestine is doing pitch me your project , the

32:07

idea of , like you know , maybe you

32:09

want to work with me but you don't fit into one

32:11

of my containers , tell me . You know how

32:13

that'll work . I'm sort of experimenting

32:15

with some of that this month and in doing

32:18

that I want to offer this

32:20

focus group formula program at a super

32:22

low price and

32:24

maybe kind of start a movement around it , maybe

32:26

normalize the idea of

32:29

. That is perfectly okay when you're

32:31

not sure how to proceed , to bring

32:33

some people around you and ask them . You

32:35

know , to bring your ideal client into a Zoom

32:38

call and say here's what I want to

32:40

build , here's how I think I want

32:42

to build it , what do you think ? How should I price

32:44

it and is this something that you'd buy ? And

32:47

that that's okay and also

32:49

a super empowering way to launch

32:51

a product when you already know

32:53

you've got five , six , 10 , 15 , maybe

32:56

20 people who are waiting to buy it and

32:59

you know I've sold it for $97

33:01

. It's definitely worth $97 . But I want to start

33:03

like just kind of making that more available

33:05

getting some more eyes on it because I really

33:08

think it has the potential to

33:10

push some of my ideal clients who are stuck

33:12

in the overwhelm and push

33:14

them sort of into the okay

33:17

. Well , now you have buyers , let's

33:19

get to work Right . And it worked

33:21

well for me and I know it can work well for other people

33:23

. So that's that's sort of the exciting thing

33:25

that's coming . I'll be launching I'm

33:27

not sure if it'll be a July or August cohort right

33:29

now of my group program , which I call

33:31

the course creator college . It's 12 weeks to getting

33:34

your course created in the

33:36

right way so that we really are delivering

33:38

those results now becoming soon .

33:40

Awesome , awesome . Well , there

33:42

you have it . You've got multiple containers of

33:45

and I'm on threads yes

33:48

, multiple containers on how to work with her , and

33:51

you already know where to find her . So , tracy

33:53

, one last question that I have for

33:55

you . Actually , I have two last questions , so

33:58

one of them is how do you maximize

34:01

your day ?

34:03

I have had a focus especially

34:05

for 2023 , on

34:07

really making sure that

34:09

I am spending as

34:11

much time as possible in my zone of genius

34:14

, that I'm doing less of

34:16

the things that just don't light me up

34:18

. Trying to delegate some of those things out

34:20

Nice , I just keeps me

34:22

more motivated when I know I'm going to wake

34:24

up in the morning and not do my accounting , but

34:26

I'm going to do some creative something or

34:28

other that makes me happy , and

34:31

also to I

34:34

mean , I've just did this like big adventure into

34:36

my human design and

34:38

really just doing kind

34:41

of what I want when I want , which sounds

34:43

immature and sort of frivolous

34:45

, but when I'm feeling

34:47

like creating content , then that is exactly what

34:49

I do , and when I'm feeling like , oh

34:51

, I couldn't possibly create content , well

34:53

then that's a great time . To find an administrative

34:55

or CEO task , but to

34:58

really seize those opportunities where I'm

35:00

excited and I'm inspired and , instead

35:02

of trying to stick to my calendar , jump

35:05

in and doing those exciting and inspiring

35:07

things when the moment is there and taking

35:09

advantage of that energy . It's

35:12

really clicking for me over the last

35:14

few months and I'm really excited about that .

35:16

I love that and talk about boundaries

35:19

right , not just for the people around you , but

35:21

for yourself . It's guilt-free

35:23

working , guilt-free learning , guilt-free

35:25

taking the time that you need , guilt-free

35:28

binge watching Netflix

35:30

, so you know what I mean . So there's just so

35:32

many things that you can potentially do , and

35:34

I love that you're looking at it

35:36

from that standpoint .

35:39

Yeah , this is my dream life in business . So why

35:41

am I trying to shove myself into a box that I

35:43

don't actually fit in , when I

35:45

could be just flourishing in the

35:48

being me ?

35:51

Yeah Well , we got to talk about that introvert thing

35:53

, because I do not believe that that

35:56

is not how I met Tracy .

35:58

We'll talk more about that . I think I'm an extroverted

36:01

introvert , like I can force myself

36:03

to appear as an extrovert

36:05

but at the end of the day it

36:07

sucks all the energy out of me to do that

36:09

. It's like it's not fun .

36:11

But so you go to the events and then

36:13

you crash after .

36:15

Yep and sometimes cry

36:17

before , like I tell the story

36:20

in the mastermind that I'm in that

36:23

I met my mastermind partners at

36:25

that event that I met you at . I

36:27

cried on the airplane on the way there . I was

36:30

so nervous and anxious about

36:32

being in a room with a bunch of people that I

36:34

felt like I was probably less than you know and

36:36

all of the mindset stuff that comes in that

36:38

I was crying on the plane and

36:40

I , when I got on the Disney bus to take

36:42

me to the resort , I prayed and prayed and prayed

36:45

that no one else would get on that bus . I just needed

36:47

to be by myself and I was in an empty

36:49

Disney bus . I manifested myself

36:51

in an empty bus and the only

36:53

reason that I met these gals was

36:55

because the person who was supposed to organize

36:57

the group dinner , her

37:00

flight , was delayed and so she messaged the group

37:02

thread and said can somebody else host

37:04

? You know like coordinate ? And

37:06

I knew if I didn't say yes , I

37:08

would go to my room and I would hide and I wouldn't

37:10

meet people . And so I was like I'll host it

37:13

and I did , and I

37:15

love the rest of history . I met

37:17

seven of the most incredible

37:19

women at that event that I'm still best

37:21

friends with . We've started a company

37:24

together and I

37:26

talk with them all day , every day , and like

37:28

they make my life and my business better

37:31

, and so I highly highly recommend

37:33

biz besties for everyone .

37:35

Yeah , I love that , and I've always talked about

37:37

finding your try right . Who are your closest five ? And

37:40

I remember years ago someone said

37:42

to me that friendship is

37:44

like a math equation they should

37:47

always multiply and add

37:49

to you and not divide and subtract

37:51

, and I thought that was such

37:53

a neat thing , especially the women

37:55

in your mastermind . I know most of

37:57

them , right . I met them at the same event

38:00

that we've been at right and I just love

38:02

absolutely every single one of them . But

38:05

it just goes to show you that when we

38:07

put ourselves in the right groups , in the right spaces

38:09

, then everything just starts to fall

38:11

into place , and I just love that

38:13

you guys were able to put that together . I

38:16

love having you on my show

38:18

. I cannot wait to

38:20

share your message with the world , because somebody

38:22

is out there and I always say if you focus on the

38:24

one , if one person takes

38:27

something away from

38:29

this podcast episode , then

38:31

we've done our job to serve the women that we're

38:33

called to serve . Absolutely Love

38:36

that . So thank you for being on the

38:38

show , tracy . This was so much fun and getting

38:40

to learn so much more about you .

38:42

Thank you so much for having me . It's so fun to be

38:44

here .

38:46

As always . Thank you so much for listening

38:49

in . Don't forget to subscribe

38:51

to the show to be notified the second

38:53

a new episode is released and

38:55

share with your friends who you believe could benefit

38:57

from listening . Contact me at

38:59

JessRosariocom forward slash

39:01

podcast to share your feedback

39:03

, ask questions , make topic

39:06

suggestions or even be a guest

39:08

on my show . You never know if

39:10

your topic will be next until next time

39:12

. Maximize your day and

39:15

own it .