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Kevin Sanderson
Maximizing EcommerceEpisodes
Kevin Sanderson
Maximizing Ecommerce
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As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After
Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow
Do you have the right price for your product? It can have a huge effect on your profitability and how many units you sell. Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support peo
One of the most overlooked ways to grow your sales in any business is to sell more of your existing products. The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how,
In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn. Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products onlin
I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half. She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.
One of the hardest parts of selling on Amazon is figuring out what to sell. Many people think that you must fall either in the brand owner or the reseller camp. On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discus
Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory. Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by h
On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates. I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “D
One of my favorite tools is Airtable. It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications. Pretty much if there is not an existing software tool to do something you wan
As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools. That is why I am excited to welc
Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business. In this video, Joel explains the importance of having the right mindset when scaling your business. He shares some practical tips for buildi
When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways). To clear up the world of corporate formation in the US
I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be. In this episode, I am excited to bring on Lucas Kwiatkowski to discuss wh
Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned. He shares hi
I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his
Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he cal
Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to). It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and
It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports. Plus, there are so many screens to click through just to do simple tasks like adding
Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann. He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ I
Putting on a live, in-person event is a lot of work, and most people have no idea how much work goes into creating one. In this episode, I bring on Joel Wohl, the co-founder of AMZ PowWow. This coming PowWow in July in West Palm Beach will be
Business is not just about the flashy top-line numbers, it is ultimate about how much money you bring to the bottom line…. “Profits”. In this episode, Tyler Jefcoat from Seller Accountant comes on to discuss how you can better manage your costs
At Prosper Show, I got the opportunity to share the stage with Stan Friedlander, who is a former Amazon executive. Stan held multiple high-level jobs at Amazon, including running the apparel division… In this episode, Stan shares with us his b
Are you frustrated with Amazon Seller Support? Let’s face it… right now, support is one of the most common complaints amongst Amazon sellers. If Amazon support is not living up to your expectations, then you need to listen to my conversation wi
Looking to expand your Amazon sales internationally? Wondering if Canada or the UK is the next step for you? This video compares the two markets, and provides tips on how to make the decision that's right for your business. When it comes to whe
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