On this episode of Med Tech Monday, guest David Copeland, Director of Human Centered Industrial Design at Ximedica, joins us for a conversation around how entrepreneurs can successfully commercialize beginning at the early stages of designing a medical product. David also talks about the integration of research and user design inputs, and the importance of failing early. In the digital age of COVID-19, Ximedica and their partners have also pivoted to accomplish user and product testing remotely, listen to find out how.