Online Application Data Can Be the Key to MeasurementWhen it comes to marketing attribution, the connection may not always be clear if there are missing pieces to the puzzle. One way financial institutions can successfully measure attribution i

The Pannos Sessions: The Importance of Brand & Logo

Sep 1st, 2022 23m 30s

How does your logo support your brand?Your brand is the investment that keeps on giving. For many customers, your logo is an integral part of recognizing who you are. So what impact does it really have on your brand personality? How important i

The Pannos Sessions: The Future of FI Website Design

Apr 29th, 2022 31m 58s

As the digital age roars on, the possibilities are endless when it comes to web design and a well-functioning online branch for your financial institution. Sticking a few blogs on a static website and offering online banking access is no longer

The Pannos Sessions: 2022 Looking Ahead

Mar 9th, 2022 48m 20s

It's time to put your plans into action and execute your marketing strategy. That means bringing the big guns (you know, the CEOs, CFOs and CIOs) into the conversation. Not sure where or how to start? Then you’re in luck! Check out our webina

The Pannos Sessions: Back To Marketing Basics

Feb 9th, 2022 27m 59s

Is it one of your New Year’s resolutions to try new marketing channels? You just may not have to. We are throwing it back to some “traditional” marketing channels that are making a comeback in this discussion that you won’t want to miss. From T

The Pannos Sessions: Redefining Community

Dec 20th, 2021 18m 41s

StonehamBank has always been active in their community, through their contributions, participation in events, and even with pop-ups throughout their market. The COVID-19 pandemic forced the bank to challenge themselves to remain active and invo

Website, CMS, SEO... Oh My!

Nov 24th, 2021 23m 49s

Our Senior Manager of Strategy, Melanie Coleman, and our Web Development Manager, Matt Larrabee, dive deep into best practices for your web presence. Whatever stage your website is at, whether it’s a couple of days or a couple of years old, see

It's All About The Experience

Nov 24th, 2021 40m 16s

In today’s fast-paced world, your website needs to function as fast and easy as your best branch. That means implementing User Interface (UI) and User Experience (UX) best practices that serve users, not internal audiences. User expectations fo

"Try to Try"

Sep 23rd, 2020 22m 22s

In this episode, we have Amy Zahensky and Mel Coleman join our host for a roundtable. They discuss how new ideas were executed, how millennials communicate and being fearless. Tune in for this episode with the co-creators of the podcast.

"Catch My Eye"

Sep 9th, 2020 23m 15s

With so much discussion lately about attracting Generation Z to your financial institution, I invited Jordan Julio to the podcast. Jordan is a recent graduate from Southern New Hampshire University, a former intern for Pannos and our newest Acc

"Don't Stop Pushing!"

Aug 26th, 2020 29m 59s

This episode welcomes Luke Roussin, the Marketing Director at First State Community Bank, to the podcast. We cover topics ranging from an acquisition during a pandemic to overseeing individual markets with their own budgets and even a little NF

Traded Alligators for Rattlesnakes

Aug 12th, 2020 20m 33s

This episode we sit down with Jon Skelly, Vice President of True Sky Credit Union, to discuss his branch openings using nanotechnology, robots and thermal mirrors. From there, we change gears to how relationship-based banking is important to yo

"Where Are You On The Map?"

Jul 28th, 2020 23m 17s

Today, we have the Senior Vice President of Pannos, Amanda Rowe, join us. We started with one question and then just let the podcast happen. The question was "How can community FI's improve their marketing efforts?"

The Most Interesting Man in Bank Marketing

Jul 15th, 2020 20m 45s

Welcome to the "B Side" to episode 5, That's The Bottom Line! Listen to Nick Smith talk about Boston's music scene in the 70's, working in the music industry and working for BBC traveling the world.

That's The Bottom Line!

Jul 15th, 2020 26m 36s

Nick Smith joins us to discuss pushing forward, 3 steps to creating goals for your financial institution, and why asking "why?" is so important! Listen in for a great episode from the man I have dubbed "The Most Interesting Man in Bank Marketin

"You Got Me In, Get Me To The End"

Jun 30th, 2020 22m 27s

In this episode, we answer questions like "Well, does it work?" and how to "impact your bottom line". Pannos Marketing's Digital Marketing Strategist, Melanie Coleman, joins a discussion that starts with conversions and ends with trying!

"Are You Sure You're Recording?"

Jun 16th, 2020 24m 19s

We sit down with the Vice President, Marketing Director of Peoples Bank in Munster, IN. We discuss marketing while your bank is in growth mode, how to choose the right agency and why it is imperative to press record on the first episode!

5 Questions with Jim Pannos

Jun 2nd, 2020 34m 12s

In this episode, Jason Rowe sits down with Jim Pannos to discuss how he chose marketing with community financial institutions, fun projects over the past 26 years, and how you can show you're part of the community.