In this episode of The Mentor List, we sit down with Louise Eyres, a trailblazer in customer strategy and brand development. This episode offers a comprehensive look into the world of customer strategy, with Louise Eyres providing valuable insights and practical advice for business leaders and marketers alike. Her experience and knowledge make this a must-listen for anyone looking to enhance their customer engagement and drive business success.

Timestamps:00:00 - 05:23 - The evolution of customer strategy and its pivotal role in modern business.05:23 - 10:57 - Insight into the transformation of banking services to meet modern customer needs10:57 - 16:47 - How different industries approach customer strategy16:47 - 22:14 - The balance of qualitative and quantitative data in forming a comprehensive customer strategy.22:14 - 27:23 - The role of a leader in a customer-centric team27:23 - 32:00 - Tackling challenges and pivots in strategy32:00 - 37:12 - The critical role of brand identity in aligning with customer strategy37:12 - 43:33 - Customer strategy on organizational culture and decision-making.43:33 - End - Customer strategy and business success.

Connect with Us:

Instagram: https://www.instagram.com/mentorlist/

Website: https://mentorlist.com/

Follow Your Hosts:

David Lewis | LinkedIn:

https://www.linkedin.com/in/davidlewiscv/

Alexander Smith | LinkedIn:

https://www.linkedin.com/in/alexander-smith-48a2088/

Follow Your Guest:

Louise Eyres | LinkedIn:

https://www.linkedin.com/in/louise-eyres-gaicd/