Modern technology can give us so many great things, but it also creates new challenges. Over the last year, deep fakes have emerged as one of those great challenges. Deep fakes are a form of generative AI that aims to deceive and manipulate people with things that aren’t true. Luckily, a startup like Clarity.AI is working to address this problem. Clarity serves prominent news outlets, law firms, and other organizations to verify and authenticate audio, video, and images so that people know what is fake and what is real.

Clarity CEO and co-founder Michael Matias joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast to discuss the problem of deep fakes and how Clarity is solving the problem. They also discussed a variety of topics relevant to Clarity’s journey as a tech startup.

• How Clarity approached its move from having a security solution to having a product.

• Approaching the challenge of having so many potential use cases.

• The importance of action-based learning and being “on the court.”

• How startup leaders cope early on when their product is faltering.

• Behavior patterns that are found in successful startup leaders.