In this episode of Millennium Live Podcast, we're joined by Summer Hahnlen, Senior Director & Industry Expert at Lob, bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.

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