The two biggest fears people have why they don't become a loan officer are 100% commission and building relationships.

But when you focus on relationships, you can make the 100% commission people shy away from so much. The question is how and where do you find the people interested in buying to build a relationship with?

MLO Andy Mears has a simple lead generation formula that lets his team of loan processors follow to close loans quicker. He shares how to implement the purchase lead process for your business.

In this episode, discover how you can put a lead generation process in place to grow your company faster.

Show highlights include:

• How buying leads adds more clients to your pipeline (even if you already have list of customers) (0:34)
• Why buying leads lets you create a close personal relationship with your clients (and how you can ask them for referrals) (5:38)
• The "Lead Generation Tool" that speeds up your loan officers learning curve for closing loans (and makes your company more money) (6:48)
• Why failing to close 80-85% of your leads skyrockets your business (10:49)

Want to get your questions answered live? Head to MLOlive.com and discover how you could become a Millionaire Loan Officer!