Kirsten interviews JoJo Struebing, an entrepreneur with a rich background in creating and managing brick-and-mortar businesses. The discussion explores things you should consider for starting a traditional business model, including location selection, market research, funding options, and creating a unique customer experience. JoJo shares her journey from corporate sales to owning and franchising a float therapy studio, emphasizing the importance of thorough planning and flexibility. Real-life lessons and expert insights make this episode a masterclass for aspiring brick-and-mortar business owners.

What we discuss with Jojo+ JoJo's Entrepreneurial Journey+ Challenges and Insights of Brick and Mortar Businesses+ Importance of Location and Market Research+ Balancing Specificity and Flexibility in Business+ Financial Considerations for Brick and Mortar+ Key Factors for Success and Failure+ Adapting to Industry Changes+ Making Your Business Profitable+ Owner vs. Operator: Finding the Balance+ Leveraging Physical Space for Community Engagement+ Competition: Friend or Foe?+ Lessons from Rapid Expansion+ The Importance of Systems and Processes+ Starting Fresh: Building a Business from Scratch+ Passion vs. Opportunity: Finding the Right Business

Resources from this Episode:JoJo's Franchise Business: Altered States Wellness

Thank you JoJo!We'd like to give a shout-out to today's sponsor, JoJo Struebing and her company Altered States Wellness. To connect with JoJo on LinkedIn click here.

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