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2:00

let's dive right in and get to the good

2:02

stuff with Jim Fortin. Welcome,

2:04

Jim, to Millionaire University. This is such a

2:06

synchronous moment in my life. It's so exciting

2:09

when I saw your name come through. I

2:12

was stoked because I've been a student and a

2:14

follower of yours for years. And so I'm excited

2:16

to have an opportunity to bring you on here,

2:18

share all of the brilliance of Jim

2:20

Fortin with our listeners. So thanks for coming on.

2:22

I was excited when I saw that it was

2:25

you. And

2:27

when you said you'd been in

2:29

TCP, I'm like, this

2:31

is synchronicity at its best. You

2:34

were in one of my programs and you and your

2:36

husband six years ago, you're doing

2:38

what you're doing. You're setting the world on fire,

2:40

so to speak. You're helping a lot of people.

2:43

And now we're coming full circle again that

2:45

we're intersecting again. So I'm

2:48

grateful for the invite. Let's have a good time and

2:50

let's help a lot of people. Absolutely. I am all

2:52

in for that. I know I'm very familiar with what

2:54

you do, but let's give everybody just a rundown of

2:57

what your background has looked like and how you've gotten to

2:59

where you are and what you – I don't

3:01

want to say what you teach because that's a really

3:03

loaded question, but just give us a little intro into

3:05

Jim Fortin and what you've done and who you are.

3:08

I'll try to make this as short as possible because I

3:11

want to make all of our time about them and not

3:13

about me. But

3:15

in the 1990s, I was broke out of

3:17

college. I was dead broke. And I'm like,

3:19

I always knew that I wanted to be

3:21

self-employed. I've never been good at working for

3:23

someone else, not my shtick. And

3:27

I started reading all the motivational stuff. He's

3:29

exigler, all that kind of stuff. And

3:31

I wasn't getting the results that I wanted. And

3:34

then I started studying NLP, Neurolinguistic Programming,

3:36

and I had a mentor who was

3:38

also Tony Robbins' mentor. She

3:40

taught me. We were business partners for two

3:42

decades. And I got

3:44

heavily immersed in neurolinguistics and

3:47

NLP, brain science, how to

3:49

shift the brain, cognitive restructuring,

3:51

neuroplasticity, and subconscious reprogramming. And

3:54

for 20 years, I've been teaching other people how to

3:56

do this wrapped around shifting

3:58

at the core. identity of

4:00

who and what they are because

4:03

who they are will determine the results that they get.

4:05

I've worked with world leaders, I've worked with

4:07

royalty, I've worked with Olympic athletes, I've worked

4:09

with millionaires, I've worked with billionaires, and

4:12

as you've worked with just a

4:14

massive amount of entrepreneurs, people

4:16

that are wanting to do something in

4:19

the world. Yeah. Is that

4:21

succinct enough? Yeah. That was perfect.

4:23

I think you summed up a pretty impressive career in

4:26

under two minutes, so that was great. And

4:29

you said something in the very beginning that is actually

4:31

the foundation for this show. You said you graduated college

4:33

and you were totally broke. And our philosophy is we

4:35

want people to graduate rich, not broke. And

4:38

what would you, where can we dive in and

4:40

what would you suggest? Because we have a lot

4:42

of people who are trying to grind it out,

4:44

they're trying to build success, they're listening to all

4:46

these different episodes where we're going into strategies and

4:48

different business models. And I know that at the

4:51

core of all of that, there are fundamentals to

4:53

actually have success. So where do

4:55

you suggest people begin? Because I guarantee

4:57

a lot of people aren't starting at the right point

4:59

when it comes to creating that. Okay,

5:02

let's go. I'm going to

5:04

just tell you what I think, okay? Okay. And

5:06

what I know, that there are a

5:09

lot of people that are very well known

5:11

on social media, some very big names that

5:13

are hurting people and leading them the wrong

5:15

direction. You had

5:17

mentioned the phrase, grind it out. You

5:20

don't get rich by grinding it out. You

5:22

don't do anything by grinding it out. And

5:24

you can say, well, Jim, what about this

5:27

person, that person? You could say,

5:29

well, what about Steve Jobs? He was grinding it out.

5:32

No, he might've been doing some

5:34

grinding, but look what was

5:36

driving behind the grind. That

5:38

is his identity. And

5:41

notice he was a creator first

5:43

and the grinder second. Most

5:46

people listen to these guys. I'll just mention the

5:48

name like Gary Vee. You got to work till

5:50

your eyeballs bleed. All this

5:52

kind of nonsense. That's nonsense because

5:54

if I don't have the subconscious identity

5:57

at a subconscious level, as you

5:59

probably remember. I remember I grew up a small-town Texas

6:01

farm boy. We didn't have any money. So

6:04

after college, I'm like, I'm going to be rich.

6:06

This was the 80s when money was what people

6:08

were chasing. I'm going to be, in the movie

6:10

Wall Street, I'm going to be rich. And

6:13

I ground it out and it just wore me

6:15

out, but I just kept grinding and grinding. And

6:17

I did get to 100,000 a year in my

6:19

20s, but

6:22

man, it almost killed me. And I

6:24

recognized, wait, many years ago, you

6:27

see very few people talking about this. What

6:30

is the identity of the person

6:32

grinding it out? Because

6:35

before I can, if I want to

6:37

grind it out, that's fine, but

6:39

I need to have the identity to

6:41

facilitate, and I'm not a grinder, by the

6:43

way, and I built a business that's generated

6:45

tens of millions. I stay away from

6:48

grinding because it just puts most people in the grave.

6:50

But I look at who must

6:52

I be at a

6:55

subconscious level to be

6:57

able to create the results that I want. We

6:59

have to get that right, or no matter

7:01

how much grinding we do, no

7:03

matter how much massive action we take, no

7:05

matter how many training programs we buy, they

7:08

ain't going to work. They will not work,

7:10

even though we hopefully wish they will work.

7:13

Two sides of the brain working very

7:15

different strategies. It doesn't work that way.

7:18

So to answer your question

7:20

in a roundabout way, the first

7:22

thing we have to get into place is

7:25

what identity do I need?

7:28

What is the identity of a

7:30

successful, a subconscious identity of

7:33

a successful entrepreneur? Can

7:35

I add a little more to this answer?

7:37

Yes, please. Many years ago, I used to

7:39

speak at the same event. I am apolitical

7:41

as it all can be these days, though

7:43

I have a degree in political science also.

7:47

And I used to work for an American president, but

7:49

I was speaking at the same event as Donald

7:51

Trump 20 years ago. And

7:53

I didn't listen to him. I mean, you speak at these events,

7:56

you just go, you do your work and you leave. But

7:58

I was backstage and I heard. him say

8:01

that in the early 90s,

8:03

he was $2.8 billion

8:05

in debt. Now,

8:08

a couple of years later, 20 years

8:10

later, but even 10 years later, he

8:12

probably was a billionaire again. The question,

8:14

Kara Sender, for everyone listening, why?

8:17

KAITLYN KARASENDAUM That the root of all

8:19

of the things he did, he was

8:22

still subconsciously successful, that billionaire.

8:25

He was still a rich man in

8:27

his mind, but in his environment, he

8:29

was broke. But he didn't let the

8:31

environment control him. We will

8:33

always revert back to the subconscious

8:35

identity. Let's go the opposite direction.

8:37

And this applies to everyone listening,

8:39

because they might not be these

8:42

characters that I'm talking about, but

8:44

the same strategy applies. Mike

8:47

Tyson made $330 million

8:50

in his career, and

8:52

a couple of years ago, he was dead broke.

8:56

How in the hell do you spend $330

8:59

million and go dead broke?

9:02

Now, what do you think his

9:04

identity was? KAITLYN KARASENDAUM He was probably carrying that

9:06

broke person into the career and

9:09

into the success, and that broke person came

9:11

back out. KAITLYN KARASENDAUM That's exactly what happened.

9:13

He was the poor kid, I believe, from

9:15

the Bronx in New York

9:17

City. So in his mind, in his

9:19

behavior, he created the wealth. But in

9:22

his mind, he was always broke. Then

9:24

once the behavior stopped of creating the

9:26

wealth, guess what? His mind was still

9:28

broke. And then today, he's worth,

9:31

I don't know, $10 million or something. That's a

9:33

far cry from $300 million. We

9:36

live from our subconscious

9:38

identity. And everyone listening,

9:41

doesn't matter what you grind out, doesn't matter how

9:43

many podcasts you listen to. I don't care who

9:45

you pay to mentor you or coach you. If

9:48

you don't get the identity right, nothing

9:50

is going to work in the way that you want it

9:52

to work. KAITLYN KARASENDAUM Let me be a testament to this,

9:54

because this is something I thought that

9:56

when I had the money, I was like, see, I

9:58

broke these generational curses. everything

36:00

else. Why am I failing math?

36:02

Thank you, Mrs. Schilling. In

36:05

first grade, when she said to me, you're

36:07

bad at math, I latched onto

36:09

that because until about the age of

36:11

eight, we can't analyze. That part of

36:13

the brain's not developed. We don't

36:16

analyze things. So whatever our

36:18

parents tell us in the early

36:20

years, you're stupid, you're smart,

36:23

you're this. You shouldn't eat those kinds

36:25

of foods. People in our family get fat, and

36:27

they carry these things for a lifetime.

36:30

They carry it, but they don't even

36:32

know that they carry it because it's

36:34

been planted subconsciously. Then when we

36:36

get older, you look at Oprah. Great example. Why

36:39

the hell am I using Oprah so much today?

36:41

I don't know. But look at Oprah today.

36:43

Oprah is a classic. Why? I don't know

36:46

what that's about. But Oprah is a classic

36:48

example. She can afford anything and anyone she

36:50

wants, but you know what? No matter

36:52

what she does, she can't lose weight. Why? Because

36:55

when she was a child, she was

36:57

raped. You have to look at

36:59

the psychological imprints that were created subconsciously because

37:01

of that. Now I don't know.

37:04

I don't have any substantiation on this, but

37:06

as a hypnotist, I was taught that

37:09

women, when they are abused sexually,

37:11

very young, they will put

37:13

on weight as isolation in the body. It's

37:15

saying no one's going to want me now.

37:18

So it's isolation and protection metaphorically

37:20

and subconsciously. So no

37:22

matter what they try to do, they can't

37:25

lose the weight. Oprah has never addressed

37:27

it from that point of view, but it

37:29

applies to everything. For me, it was

37:31

money. For me, it was

37:33

all about we're poor, we're broke, we

37:36

struggle, people like us can't afford things like

37:38

that. And honestly, even until

37:40

like five years ago, six years

37:42

ago, when I bought my first Porsche,

37:44

I walked in and I swear

37:46

to God, I did not feel comfortable in that

37:49

Porsche dealership. The first thought on

37:51

my mind was, this is for rich people,

37:53

but I'm a rich person. And then

37:56

I said to myself, I said, my

37:58

checkbook says I can be here. if

38:00

I want to be here. And I just bought a brand

38:02

new Porsche and drove it off the lot that day. But

38:05

notice what happened. The poor kid

38:07

crept up on me, were

38:09

poor. And then tied to that was

38:11

maybe a little bit of inferiority, meaning I'm

38:14

not as good as other people because I'm

38:16

poor. I don't have any of

38:18

that anymore. But that still bit me six years ago

38:20

when I went to buy a Porsche. Yeah,

38:22

that makes a lot of sense. And I personally

38:25

have done a lot of this identity work and

38:27

it's still a work in progress. Like I said,

38:29

there's some subconscious things that I'm still trying to

38:31

root out and it's all practice. But

38:33

I think when I found your stuff

38:35

several years ago, it resonated

38:38

because I had done something when

38:40

I first met Justin and Tara

38:42

who started back then eight minute

38:44

millionaire. I had this realization of,

38:47

wait a minute, I can choose

38:49

whatever identity that I want. And I did

38:51

a lot of the things that you were

38:53

teaching in your program without having language for it. And

38:56

because I was able to look back and people were

38:58

like, how did you do this? How did you go

39:00

from the subsidized housing to making all this money and

39:02

totally changing? Because people in our family don't do that.

39:04

And I had a lot of the people watching and

39:06

saying, yeah, good luck with that. And

39:08

I went back and I was like, I just changed

39:10

who I was. I started to

39:12

identify as somebody who was wealthy and

39:14

successful. And that led to habit change.

39:16

And I stopped listening to, we're

39:18

watching Netflix all the time. I started listening to

39:21

audio books as I was building Ikea furniture as

39:23

my husband. And everything started to

39:25

shift based on I saw

39:27

the money already in the bank account. I started

39:29

seeing myself as wealthy and successful. And I asked

39:31

people who are wealthy, what is your lifestyle like?

39:34

And I started envisioning mine that way. And so

39:37

those are some of the recommendations I would assume that you

39:39

would give on how do we start

39:41

to paint that new picture of identity so that

39:43

we start to claim what we really want. And

39:46

my programs, TCP has changed grammatically

39:48

since you've been through it. And

39:51

that we also do a week now on

39:53

habits, habits are brain based. You

39:55

don't get what you want in life.

39:58

You get your habits. and

40:00

simple. And we have to look

40:02

at, okay, here's my subconscious identity. This is

40:04

what I've learned as a child. What

40:07

are my habits? What habits do

40:09

I have? Now, I'm going to

40:11

come back to this, but I'm going to

40:13

back up here. You said something along the

40:15

lines, I'm starting to ferret out my subconscious

40:17

beliefs. We don't have

40:19

to ferret out anything. What we

40:21

look at is our environment, meaning

40:23

your physical world out here will

40:26

tell you exactly who you are

40:28

subconsciously or how you're operating, at

40:30

least for now, subconsciously. So people

40:33

will say, I have money struggles. How

40:36

do I know what my subconscious identity is?

40:38

Easy. Look at your bank

40:40

account. That will tell you exactly what

40:42

your identity is. That's why my podcast

40:44

is titled Transform Your Life From the

40:46

Inside Out, because what we

40:49

create on the outside is a reflection

40:51

of the inside. Donald Trump, the example

40:53

I gave you, Mike Tyson,

40:55

the example that I gave you, we

40:57

have to shift that identity. Now,

40:59

in my programs is what I do,

41:01

but what I suggest here, in my

41:04

programs, the transformational coaching program one week,

41:06

I can't make anyone do anything, but

41:08

I say, here's a list of things that I

41:10

want you to pick from. And

41:13

one of them is picking first

41:15

class airfare when you travel, because

41:18

that scares the crap out of people. And to me,

41:21

I don't only fly first class, but

41:24

years ago, I never flew

41:26

first. Now I'm not flying anything but first. If

41:28

I can't fly first, I ain't going to go,

41:30

period. And when

41:32

I tell my students next airfare you

41:35

book, next hotel you book, don't

41:37

book the crappy two-star, three-star hotel to

41:39

save money. You book the

41:41

five-star hotel. You book the first

41:43

class. And the reason why, that gives us

41:46

a taste of something we've never had. And

41:48

that starts exciting. Whoa, I can do this.

41:50

I did do this. I did have it.

41:52

I'm not telling you to go out and

41:55

buy a brand new Porsche or anything like

41:57

that, but do something that's a

41:59

little bit of a ... outside of your comfort

42:01

zone that'll make you say, it

42:03

wasn't so bad, I can do this.

42:06

And so we need to start inching a

42:08

little by little out of

42:10

that comfort zone, because comfort zones literally

42:13

are the reason we stay in comfort zones, is

42:15

we don't like, the brain doesn't like pain. We

42:17

move from pain to pleasure, a comfort zone, even

42:19

though it's not comfortable, it's more pleasurable than the

42:22

pain of changing. So put

42:24

yourself in pain and walk outside your comfort

42:26

zone for things that are relative to wealth.

42:29

Go to that nice restaurant. You might only go

42:31

one time a quarter, but go to

42:34

that really that five star restaurant. I

42:36

live a life now, I'm not bragging, I promise.

42:39

I can buy what I want, when I want, how I want, and

42:41

why I want. There was a time

42:43

in my life when it was the exact opposite.

42:45

I was digging in the backseat of my car

42:47

for change to buy macaroni and

42:50

cheese and tuna. But I

42:52

shifted on the inside by doing exactly what

42:55

I'm telling your listeners right now, let's

42:57

take a baby step. What's something all

42:59

of you listeners can do right now today,

43:01

book an airfarer, go to a nice restaurant,

43:04

buy yourself a purse, buy yourself a dress,

43:06

something that you're like, oh, I normally wouldn't

43:08

spend that money, but I'm

43:11

gonna do it. And that'll start

43:13

conditioning us to get out of the habit of

43:15

thinking like a poor person. It's

43:17

funny you should mention that because like I said, I go

43:19

back through some of the materials from TCP and I know

43:21

a lot of things have changed. But one

43:23

thing that really stood out to me is I was

43:25

even looking through the posts from Facebook, the comment threads

43:28

and everything. And one of

43:30

the people said, I did something that's small,

43:32

it's minor, but I ordered the extra sauce.

43:34

So I got the, I added on the

43:36

guacamole today when I ordered. And I can't

43:38

believe how that started to transform. Oh, I

43:40

can afford that. And how much

43:42

that started to reprogram even that in such

43:44

a small way. So I love

43:47

those suggestions. You had said, I'm transparent. You

43:49

had said you still battle with some things.

43:51

Life is a journey. We're gonna work till

43:53

the time we leave the planet. Ryan

43:56

Reynolds here from Int Mobile. With the price of

43:58

just about everything going up during. inflation, we thought

44:00

we'd bring our prices down. So to help us,

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we brought in a reverse auctioneer, which is apparently

44:04

a thing. Mint Mobile unlimited premium wireless. How did

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he get 30, 30, how did he get 30,

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today at lq.com. So

44:50

I normally wear an Apple watch, but today I have an

44:52

Omega watch on and this is a $10,000 watch.

44:55

Are you kidding me? There were years ago that I

44:58

made $10,000 per year. And

45:01

of course we're adjusting for inflation and stuff. But

45:05

about four years ago I saw a Rolex that

45:07

I wanted and I'm not

45:09

really a jewelry person. I'm living Sedona, flip

45:11

flops and t-shirts, but I do like nice

45:14

watches, nice homes and nice cars. Otherwise

45:16

I don't tell anybody. I

45:19

buy shirts at Target sometimes for real.

45:23

I just don't care about those things. But

45:25

I was looking at Rolexes and I found one that's $25,000.

45:29

I had millions just in my checking account

45:31

and I'm like, I don't know. It's $25,000.

45:35

And my partner said to me, you

45:37

haven't earned it. You're not worth it. And

45:40

I'm like, crap, you're

45:42

right. Okay. And now I might

45:44

wear it once a year, but I bought it. And

45:47

it's just, I cannot express the

45:50

importance of we've got to

45:52

do little things like the guacamole. And

45:54

remember, or someone that's not unusual, people

45:57

saying, well, I didn't

45:59

do first, but upgraded one step. Why didn't

46:01

go five star hotel, but I went

46:03

four star hotel. Just something

46:05

to start inching you out of that

46:07

because it is a poverty mindset. Just

46:10

start inching because you find once

46:12

you fly first, you ain't going

46:14

to the back of the plane anymore unless you have to.

46:17

You ain't flying and you will become the kind of person

46:19

you need to be to not go to the back of

46:21

the plane anymore. Yeah, I believe

46:23

that. And just so everybody listening doesn't

46:25

confuse that with just start living like

46:28

you're a baller already. We're not talking

46:30

about irresponsibility. We're talking about step

46:32

into that identity if it's not booking the

46:34

first class ticket and that makes you actually

46:37

want to die inside. Then find a way that you

46:39

can say what would the most. I did this with

46:41

ads one time. I started running ads to an offer

46:43

and I was like, if I already knew this was

46:46

going to become a successful sales funnel, if this was

46:48

already making multiple six figures, how much would I really

46:50

put in per day? And I decided to do that

46:52

number instead of the $10, $20 a day that I

46:54

originally wanted to do. And that was

46:57

scary and it wasn't massive, but it

46:59

was enough. And I saw sales

47:01

within an hour of turning on those ads. It's

47:04

real. That's exactly what

47:06

I did years ago is

47:08

I was afraid to invest and spend money

47:10

on coaching. I've spent probably a

47:13

quarter of a million in the last several years on

47:15

coaching. And I just

47:17

invested $40,000 in Muddy Network Pro last

47:19

couple of weeks ago. They

47:21

are all online community. Now

47:24

the thing is this, I'm like, well, no, we've used Facebook

47:26

for years. It really works. But my

47:28

team is like, Jim, there's so many more things

47:30

we can do with Muddy. Okay, fine. I'm sold.

47:33

But here's my point. We're no

47:35

matter where we are in life, I know billionaires that are like, I

47:37

don't know if I want to spend the money on that for real.

47:40

My brother-in-law, he and his wife live in Jackson

47:42

Hole. Is there a second home that live in

47:44

a $10 million home? He dropped his $9 cigar

47:46

on the ground and he's like, in water is

47:48

like crap. I just lost $9. You know what

47:50

I mean? We have all these kind of money,

47:52

psychology. But here's the thing. Start

47:55

living a little bigger and thank you. This

47:57

isn't going crazy. This isn't going out buying.

48:00

Because I've seen speakers tell people,

48:02

oh, get out of your comfort

48:05

zone. Go buy that car you can't afford.

48:07

No, that's hurting people because if they don't

48:09

have the identity to be responsible to be

48:11

able to pay for it, now you've hurt

48:13

them. But an airfare or something

48:15

like that ain't gonna hurt anyone. It

48:18

might mean you can't have Starbucks for

48:20

two weeks, but it ain't gonna hurt

48:22

anyone. Start somewhere. Yeah. And

48:25

I'm sorry I'm talking about money so much in this

48:27

episode. Because honestly, I just

48:29

don't care. But this is about

48:31

money. And money, we don't

48:33

want money just because we want money. I

48:36

look at money as a tool. What

48:39

can I do? How many more people can I

48:41

hire? How many more ads can I run? What

48:43

programs can I do? If I didn't make money,

48:45

I couldn't invest $40,000 in

48:48

Money Network Pro. I've got a new book coming out. I

48:50

couldn't invest $100,000 in the marketing team to do that. So

48:54

I help more people by spending more money.

48:56

And the more money I spend, the more

48:58

money I make. But I had to start

49:00

somewhere. Yeah. And I

49:02

want to say to everybody too, when you hear

49:05

Jim say that, if that still makes you

49:07

really uncomfortable and there's resistance, that

49:09

right there is the evidence that there's some

49:11

subconscious reprogramming that needs to happen. If you're

49:13

like, whatever that sounds insane, I'm not gonna do

49:15

that, I'm gonna play it safe. That

49:18

is the exact, like whatever came up for you,

49:20

right? That is who you are being right now.

49:23

We work well together because that is brilliant, you

49:25

and I, because it's brilliant, you caught that.

49:27

And that if something

49:29

makes us uncomfortable, then

49:32

like the watch, I was like, I

49:34

have the money easily for $25,000. I

49:38

wouldn't even miss it. But I'm

49:40

like, what is that resistance? That was the kid

49:42

from 40 years ago coming up,

49:45

still in me a little bit. And it's not there, I don't

49:47

think it's there now because I know

49:49

that no matter, I know this as

49:52

long as I help people,

49:55

here's a mistake people make. Let me, this is

49:57

really important for entrepreneurs. We're

49:59

told.