This week, Anna is sharing her thoughts on ICA’s. What’s an ICA you ask? Your Ideal Client Avatar. A quick google search will come up with plenty of formulas, exercises, and questionnaires so you can understand your ICA but Anna is breaking down exactly why many of these exercises don’t actually work. Good news though, Anna shares how to tap into the community and audience you already have to get a clear picture of your most valuable readers or customers depending on the type of business you have. She also shares why many ICA exercises are full of generalized assumptions, why “fake it ‘til you make it” is not the best plan for knowing your ICA, and five questions you can ask your audience in order to really understand them and in turn, create better serving content! 

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