While we don't want to be mindless consumers, we all have to buy things from time to time. This episode touches on a more conscious strategy for purchases, focusing on a few keys - shopping for simplicity, reliability, and brands/products that specialize in the "it just works" factor. While it may seem obvious, not everybody thinks this way, and there are a lot of products that focus too much on whiz-bang features rather than the basic components of reliability. The reason for shopping this way is to end up with products that serve us more than we serve them.

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Mentioned in the show: Casio G-shock DW5600E sports watch: https://amzn.to/2PgMR3F

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