Learn how your healthcare company can connect with influencers and execute a successful B2B influencer marketing campaign in our interview with Eric Pela.
Learn to create value for your current and future patients through an improved marketing and sales strategy—you’ll be surprised how many more customers you can get!
Patient personas can help you become the person or organization that your prospective patients think of first when they need health care, or access to digital health tools and platforms — Become a trusted resource for your current and future pa
See how creating the right medical provider personas can quickly skyrocket your strategy’s effectiveness and boost your healthcare organization's bottom line!
Developing accurate buyer personas will take some time, but taking the time to get it right will benefit you tremendously in the long run—and we’re going to show you how!
Lead nurturing is the most effective way to develop relationships with your leads while ensuring that they are getting content relevant to their needs and challenges.
Top of funnel marketing is so important for fueling the rest of your overall marketing plan—let’s learn what it is and how to do it correctly to rake in prospects!
Learn how building a proper marketing funnel for digital health can help you create conversion points at every stage of the buyer’s journey and keep you on the path to success.
Patients prefer the ability to quickly take steps and actions to improve their health and go about living their life. That is why disruption in healthcare is important for digital health ecosystems.
Storytelling is relatively straight forward. All great stories have a hero, a villain, a conflict, and a resolution. In health IT organizations, your customer must be the hero, not your business.
How you approach SEO strategy is based on what your neighbors in SEO are doing. Your SEO model and content strategy need to be aligned with how people actually consume content.