In this episode we talk about step two in our roadmap which is all about how you can start having an intimate conversation with your dream team member or customer.

In the last episode we talked about how the most important tool in your marketing toolbox is you. You have unique skills, dreams and passions and those are what cause people to come to you.

We talked about your attractive character and how you share your marketing message with the world.

Marketing boils down to causing someone to change what they believe in such a way that they are ready to take action with you. This happens through your attractive character and the stories you tell that replace the false beliefs that they might have.

This flip side of that is really nailing down who you are going to serve, who you are going to have a conversation with. As a network marketer your ultimate job is to solve problems. You are now a problem solver and a people server.

Most of you sell a product that was created out of a need, someone was having a pain, frustration or problem for which your product was created to solve.

In order to be a really good problem solver you have to know who’s problems you are going to solve.

People tend to congregate with people they have similarities with and its no different on the internet. People hang out in different pockets on the internet as well, which makes it really easy to target a certain group of people. Since marketing is all about causing someone to change what it is that they believe and everyone has different beliefs about certain aspects of your business. This allows you to have a real clear conversation and target the false beliefs of a certain group of people.

It is really common when you get involved with a company to think oh man everyone on earth needs this product. While its true that yes everyone might benefit, your job as a marketer is to have a tailored conversation with one group of people.

Its like being at a really crowded party and you are on one side of a room and your friend is on the other side. Marketing is like being at that crowded party and calling out your friends name so that you can get their attention and get them to come have a conversation with you.

This takes it a little bit further than attraction marketing because you are having a realy specific intimate conversation with your future dream team member or customer.

Your target market needs to be able to see themselves in your own shoes and to be able to trust you and begin to take action with you.

So for example when you go to sell your product you need to think about the problems that it solves for a very specific group of people and ask yourself what it is that keeps them up at night, what do they worry over, what are their biggest dreams or goals in life and how does your product answer some of these problems or questions for that group of people.

We also really saw this play out in our IT business. When we finally had a little bit of money for marketing we hired this company a friend recommended to set sales appointments for us. They basically just bought a huge list and called people all day long. It did work ok to get me some appointments but when I would show up I wouldn’t know anything about the company at all and the conversations I had with them I had to take them all the way through my entire sales process. The problem was that because they didn’t know me at all I would always be competing on price rather than on the value that I had to bring to the table. Which is not a great way to do things.

When I started implementing a target marketing in my own business and having intimate conversations with my ideal clients I stopped competing on price because I became truly specialized and the perfect IT guy for their business.

Even in a big crowded room, in a big sea of people on the internet when you start calling out the very specific pains and frustrations and dreams of your target market its like calling out their name at a party. If you fail to nail down your avatar, it doesn’t matter how pretty your funnel is, it won’t convert if you aren’t having an intimate conversation.

Once you nail down your target market, you become a specialist for them and you prove that you know their pains and how to get them where they want to go.

What is the problem you are solving?

Who are you solving that problem for?

What is their name, how old are they? What keeps them up at night?

If you know exactly what your target market wants it makes it really easy when you go to write your sales message and create your offer.

These are foundational steps