In today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012. 

We discuss his new programmatic in-house bidder solution for advertisers, that is taking self-service advertising one step further. Also, Tim goes into differences in biddable inventory for in-app vs mobile web, and optimizations advertisers can make such as Bid Shading. 

Lastly, we delve deep into Self-Attributing Networks such as Google and Facebook and how all MMPs have to pass them all user data, so they can send back which users they want credit for.