0:28

Hi , this is Mom Owned and Operated . I

0:30

am Rita , Suzanne , and today I have

0:32

my guest , Tanya Alvarez , with

0:34

me . Tanya , I'm so excited to chat

0:37

with you today . Please tell everyone

0:39

all about you , your family and

0:41

your business business

0:54

at 25 .

0:54

I did not have a trust fund or a rich uncle or anything , and all I had is credit

0:56

cards and I was actually probably still paying

0:58

off my college debt . And I grew to over 1 million

1:01

within the first year , continued growing

1:03

, it eventually sold it , invested in others

1:05

and I built what I

1:07

wish I had when I started my first business

1:09

. And it came to me when I

1:12

was training for the Boston Marathon and , even

1:14

though I was a collegiate athlete , I still

1:16

joined a team so I

1:18

can have that training , so I can have other peers , because

1:20

joining a marathon and doing it is

1:22

a whole thing right . It's like overwhelming

1:25

. You get through some injuries , the

1:27

support and the coach

1:30

. I need a coach to course correct

1:32

me , because there's some things where I didn't even see

1:34

and I was like what the heck ? Why

1:36

don't entrepreneurs have this ? So there's

1:38

like lots of communities , but I mean like

1:40

a group of like five people

1:43

where you're sharing , you know your progress

1:45

, where you're getting tips , where they know all

1:48

about like what's going on in your life , and

1:50

then they're course correcting you and that's

1:52

that's where the Genesis happened . It

1:54

was just basically that .

1:57

Love it and you , you're a mom , so

1:59

how many little ones do you have ?

2:01

Yeah , I am a mom

2:04

of two kids a two year old and a four year

2:06

old and I had a 7%

2:08

chance of having one . I'm

2:11

really , really fortunate to have two

2:13

. It was through IVF . I'm

2:16

stoked I had them later in life . Right

2:20

now I'm in that fun stage where

2:22

they're full

2:25

of joy and also

2:27

demand much of your time Just

2:29

understanding that

2:32

beautiful rhythm to make life happen

2:34

.

2:34

Yeah , I went through five

2:36

years of infertility too , so I feel

2:39

like it's such a

2:41

. It's so exciting when

2:43

you finally get that positive pregnancy

2:45

test and you know you're just . And

2:48

I had to go through like all the treatments

2:50

and stuff too . I didn't have to go through IVF

2:53

, but all of the emotions

2:55

that go with that , oh , it's so

2:57

it's so much Nobody talks about it .

2:59

Now they're talking about it a bit more , but really

3:01

there's like there's nothing

3:03

you can do . That's like you can't run more

3:05

, like you know you can't work harder . It's

3:08

just like the only thing you could do is have

3:10

a hope . And every time

3:12

it's like you get the test and it's like , nope , not

3:14

pregnant . And you're just kind of like I

3:21

know you don't have any embryos and you're just devastated , but you gotta you just gotta

3:23

bring yourself back up and like , continue with hope and surround yourself

3:25

with people who bring that out and tell you

3:27

not to give up .

3:28

Yeah , it's . It's really emotionally

3:31

taxing , right , because you're just like

3:33

so devastated and mad at yourself

3:35

. Right , because it's all your fault

3:37

, obviously , yeah

3:40

you're like how can I do this better

3:42

?

3:43

Why am I the only one ? And then you realize later

3:45

on when you do have a kid or you tell somebody your story

3:47

, you're not the only one .

3:51

Yeah , it does feel so lonely . I mean it did

3:53

for me when this happened

3:55

with me . My son is now my oldest

3:57

is 15 . So this was for me

4:00

very long ago and so at

4:02

that time it was not

4:04

talked about as much and obviously

4:07

we weren't in such a social

4:09

. I guess people

4:11

weren't as talkative about it as they

4:13

are now , and so it did feel

4:15

very lonely at the time , and

4:18

so I'm glad that people are discussing

4:20

it more and there are more resources and more

4:22

tools and support

4:25

for it . So , and also like congratulations

4:28

to you , that's such a you know

4:30

, such a big hoop to overcome

4:33

, and so I remember reading

4:35

in your bio that you said you struggled with bitter

4:38

bone disease , like how ?

4:41

Osteogenesis imperfecta , so

4:43

it is . What that means is brittle bones . So

4:45

the level could be . The

4:47

spectrum is , if you're

4:49

pregnant and the baby's in your womb they

4:51

start breaking bones and

4:54

then when you deliver them they might live one

4:56

or two weeks . It's

4:58

that level . To the next

5:00

one , it could be like they're

5:03

wheelchair bound and

5:05

they've broken over 200 bones

5:07

. And to my level

5:09

, which is like maybe when I was

5:12

right around my 20s , I had bones

5:14

of like a 50 or 60 year old , right , so

5:17

I've only broken two bones

5:19

, but like everything else is like intact

5:21

. I just have like , uh

5:24

, almost like osteopenia , and all that

5:26

for my age so that

5:28

was something that . That's one reason

5:30

why we also went through the IVF route . We

5:33

did genetic testing , so now

5:36

my kids will not be passing on this

5:39

disease , that's wonderful

5:41

, that's wonderful . Brilliant . So I'm

5:43

just waiting for science to like get my bones

5:45

back , and then I'll do Ironman

5:48

.

5:49

Yeah , and for you to be an athlete with those

5:51

you know , with that challenges , is

5:54

amazing as well , because you know

5:56

it's scary to . You know , just have

5:58

that potential of a bone breaking

6:01

or something while you're training Scary

6:03

. So tell us a little bit about your business

6:06

. What do you do now in your business ?

6:09

So one of the big issues I've seen

6:11

and it happens to me , it happens to so

6:13

many is we're so damn close

6:15

to our own business and so like

6:17

, for example , you could be an expert in marketing

6:20

, but marketing yourself , you're just

6:22

all in your head overthinking

6:24

it , not sure . You just need that

6:26

sounding board and

6:28

also you need that accountability . So what

6:31

I mean by that is accountability . People are like well , I'm

6:33

, you know , I get my stuff done . Actually , the

6:35

overachievers that need the accountability

6:37

the most right , and these are the ones

6:39

that we kind of work with because

6:41

we're like we can do so much

6:43

that we need to actually have

6:45

boundaries and accountability

6:48

on boundaries and understanding what is actually

6:50

the best use of our time right

6:57

, Especially if you're a parent . So , for the people we attract , our members are B2B

6:59

service-based entrepreneurs that are anywhere from six figures to 3 million

7:01

, that want to make an impact , want to

7:03

have a great lifestyle but , most

7:06

importantly , want to be present in

7:08

their family , and I think that there's just

7:10

so much conversation about

7:12

just , you know , hustle work

7:15

more and all that , and yeah , they don't have

7:17

a family and if they do , they're barely around

7:19

. Let's be honest , like it's

7:21

, and then they're like , oh well , my kids

7:23

, I'm doing it all for my kids and I'm like , hey , kids

7:25

just want your time and you really only

7:28

have 18 summers with them and

7:30

they're not all equal . You could probably speak

7:32

more on that , because at 15 , I don't know if my

7:34

kids are going to want to hang out with me in the summertime Right

7:36

, but right now they are demanding

7:39

my time . They might demand my time until elementary

7:41

and middle school gets a little different . So

7:43

when you start thinking about time with your kids

7:46

, it really gets you present on

7:48

what type of life you want , right , what

7:50

type of business , how do you make it all work

7:52

? And so that's what we do .

7:55

So how do you , how do you help people

7:57

then with the accountability and like working

7:59

less ? Because I feel like , as

8:02

moms , right , there is

8:04

a need for this quote , unquote

8:06

, balance right , which is not attainable

8:08

. But I

8:11

think that it's

8:13

hard for some moms to kind of not

8:16

work as much , right to prioritize

8:18

their time in other ways . So how do you

8:20

do that ?

8:22

So what we do is we do an audit on their

8:24

time and we can see how they can leverage

8:26

it better . We also help them

8:29

and this comes to everybody , naturally

8:31

. If we are something's

8:33

happening or , like I would quote , call

8:35

it like firefighter mode , we're like solving problems

8:37

and issues , we're in a reactive state

8:39

. So we do what we're used to , like

8:42

what we're good at , and sometimes , to

8:44

move our business forward , we need to do some things

8:46

that are uncomfortable and we need to prioritize

8:48

that . And when you're running your

8:50

own business , what ends up happening is you just justify

8:53

it . You kind of move that oh , I don't need to do that now

8:55

, I could do that later , and you kind of do the things that

8:57

you're comfortable with . So

8:59

how we hold them accountable ? First we figure out , okay

9:02

, what are the goals that are actually going to move

9:04

your business forward ? All right , what's

9:06

stopping you ? Is it analysis , paralysis

9:09

, is it a knowledge gap ? Is it perfectionism

9:11

, like what's there ? Then

9:18

we actually figure out why . Once we figure out like maybe it's perfectionism , then we break down that

9:20

goal and then we hold them accountable to that . And then we also figure

9:22

out how you can do this more efficiently , because

9:24

sometimes there's like a control scenario

9:27

, right . So I

9:29

want to back up a little , because accountability

9:32

works to get people moving

9:34

. So let's say I'm like , hey , rita

9:37

, you're going to have to set up this

9:39

, like I don't know , do YouTube

9:41

. I think it's gonna be great . You're great on video

9:43

and you're like you're game for it . You

9:45

know how to go about it . And then next week you

9:47

don't do it and you face the consequence agreed

9:50

upon . Like we have people sing a song in

9:52

front of the group , right , and

9:55

we do that because it's immediate . You

9:57

kind of it's fun , you signed

10:00

up for it and you feel that kind of like

10:02

tension and sometimes your inner voice when you're procrastinating

10:04

on something . You're like , oh my God , I'd rather just get this

10:07

done , even if it's not perfect , so

10:16

I don't have to freaking sing . But let's say , something else is stopping you . Well , if

10:18

I keep on giving you consequences , it's not gonna work . I gotta figure out what is the

10:20

root of why you're missing that . So we dive deep in that belief and then

10:22

we shift it to get you back into action

10:24

. And that's the most important thing because , let's be

10:27

honest , like chat , gpt

10:29

, youtube , google all the

10:31

information is out there . Right

10:33

Now it's actually implementing it and

10:35

making sure it's implemented for

10:37

you and your lifestyle , and

10:39

that's .

10:41

Yeah , I think that's an that's important too

10:43

because , like you said , the accountability can be

10:45

there , but sometimes people aren't going to actually

10:48

show up and do the work right

10:50

. Like you can have somebody an accountability

10:53

partner to , you know go

10:55

to the gym with , but that doesn't mean you're going to

10:57

have a good workout .

10:59

Yeah , you're not going to give it your all

11:01

.

11:01

You're just going to show up just because you

11:03

don't want that other person to say anything , right

11:07

? So ?

11:07

I will say that accountability is good , because then

11:10

you wouldn't have a workout at all .

11:12

Right , right . So I will say that accountability is good , because then you wouldn't have them work out

11:14

at all . Right Right , just doing a little bit is better . Doing something is better than doing nothing

11:16

, but it's not going to actually get

11:18

you towards your goal , and

11:20

I think that that's the good point of

11:22

having someone like you , and what

11:24

you're doing is actually moving them

11:26

towards what they need to actually

11:29

get to , versus

11:31

just kind of , you

11:34

know , being in an accountability group

11:36

showing up and not actually doing the

11:38

work or make an excuse for why they can't

11:40

do the work .

11:42

Or one of the biggest one we found

11:44

is doing

11:46

fine figuring out the goals that are

11:49

right for them . So when

11:51

I've seen people I'm like , hey , what are your goals

11:53

? And then I , and then we analyze those

11:55

, like I can tell somebody else is their lead magnet

12:07

. I'm like , oh , this is going to be great . And then

12:09

they test in , it's great . But when it comes to mine

12:12

, I'm just too damn close to my own business .

12:14

Yeah , that's true . And I find that when

12:16

I'm doing branding with people is that

12:18

they are so close

12:21

to their own brand that they and they

12:23

think that they know it . But then when I start

12:25

asking them more in-depth questions

12:27

and they start thinking about

12:29

it , they're like oh , wait a minute . Oh , wait

12:32

a minute , you know . And then they

12:34

get more in depth and then they realize

12:36

that they didn't really know it as

12:38

as well as they thought that they did

12:40

. And same thing with marketing . And

12:43

you know , and I think that a lot

12:45

of people feel that way when it comes to

12:47

their own business , right , like you're so

12:49

close to your own business that

12:51

it's hard for you to get

12:54

a look at it from a non-biased

12:56

perspective and and

12:58

realize what the actual answer

13:01

is . And that's why it's important to have

13:03

outside people come in and help

13:05

you , why people hire coaches , why

13:07

people hire other others to

13:09

come in and kind of help them . I

13:11

think it's an important thing and you you

13:14

can do it alone , but you're gonna

13:16

it's gonna take you probably a lot longer to get there

13:18

yeah , even like

13:20

, in a sense of like everything I've ever done

13:22

.

13:22

I've always formed a group around

13:24

me , even with IVF so

13:27

we've had a group of other women who are going

13:29

through it . We're all sharing information . We

13:31

were all there to be positive , give empathy

13:34

, move them forward , Because then if I was surrounded

13:37

with people who were not doing what I was

13:39

doing , they would be like , oh , it's so tough

13:41

and oh , you know , maybe you should

13:43

stop . That's a lot of hormones . And then it's

13:46

just , it's a different game . And then you

13:48

want people who are . I feel like it

13:50

has to be a balance of you have an

13:52

outsider coach to create the structure and you have

13:54

peers that are aligned

13:57

with what you're doing , Because

13:59

all peers are not equal

14:01

, right , there's some where it's like , oh my God

14:03

, this again . They're complaining like

14:05

wow , like this is not

14:08

the best use of my time .

14:09

Yeah , yeah , you definitely want to be surrounded

14:12

by people who are supportive

14:14

. So tell us , like so

14:16

, how exactly does it work ? Do you guys meet , like once

14:18

a week ? Is there like a group ? Like

14:20

, what exactly do you guys , are you guys doing

14:23

? I'm so fascinated by it . What

14:25

I'm so fascinated by it , what I'm so

14:27

fascinated by , I've been in , you

14:29

know , I've been in masterminds and accountability

14:32

groups . Is it similar to that or is

14:34

it more in depth than that ? Because I felt

14:36

like when I looked at your stuff , it was like

14:38

more systems based and there was more

14:41

stuff in there . Am I wrong ?

14:43

yes , I feel like masterminds are great because

14:45

you're meeting together and then there's kind of like

14:47

some sort of accountability . But there's all

14:49

these ideas and , to

14:52

be true , like entrepreneurs , don't need

14:55

more ideas .

14:56

No , we need to actually focus .

14:59

So then you go to these masterminds , you get all excited and you're

15:01

like , oh shoot , where do I have

15:03

time ? Or you put in time . That's

15:05

not the best use of like your business . It might

15:07

have been great for them , but not great

15:09

for yourself . And

15:12

then the accountability groups . I think

15:14

that it's hard to have an accountability

15:16

structure . I think

15:18

it works . I'm really the ones

15:20

that annoy me is when they say accountability group and

15:22

then what it is is like you're in this big community

15:24

, you post what you're doing , there's no

15:27

follow-up , there's nothing , that's it . No

15:29

one's being like , hey , rita , or maybe

15:31

if they did like and say you stopped , then

15:34

after a while it just kind of goes right

15:37

, it all goes away , yeah , but

15:39

we do have a more system so

15:42

yeah , but it is

15:44

more systemized where there's

15:46

not so much . We are big and

15:48

it's sometimes the things that are very common

15:51

sense aren't things

15:53

that we do because we're just so overwhelmed with

15:55

time , right , so we need to build that habit

15:57

. So one of the things is actually

15:59

reviewing every month what you accomplished

16:01

. And , for example

16:04

, we had one member who started doing the reviews

16:06

and she noticed that she tried out a new

16:08

tactic on LinkedIn . It was generating her

16:10

a hundred thousand dollars . She usually just does

16:12

like referrals and she was

16:14

like , wow , if I didn't do that review , I would have

16:17

totally forgotten that we got a client off of that

16:19

. Wow , and it's these small little

16:21

things , because your day is just so quick as an entrepreneur

16:23

that you forget what really does

16:25

. So we actually set time

16:27

to do what did you learn , what did you achieve

16:30

? And we go through a whole system at it . Then

16:32

we decide , okay , what in the next 90

16:34

days do you want to accomplish ? We don't go for a year

16:36

, 90 days , because things change

16:38

. Ai comes in and you're just like , oh

16:41

, there's a whole new thing . And then

16:43

we break it down on what the goals

16:46

you got to get done , and then we also help

16:48

people figure out how can they actually

16:50

get their time back , that's one of our big

16:52

things . And how to go on

16:55

vacation and unplug , yeah

16:58

, um . So , for example , when

17:00

I started my first business , I was like

17:02

I was 25 . I had no clue what I was doing

17:04

. But I was like like , shoot , I'm a marketing

17:07

person and everybody wants to talk

17:09

to me , and every time I'm on

17:11

vacation , I'm like on my phone figuring

17:13

things out , doing fires . I was like

17:15

I'm never going to have freaking , have a vacation

17:18

. And I wanted to travel around the world . So

17:20

I was like , okay , I'm just going to book

17:23

a flight to like . I did Peru

17:25

and I hiked Machu Picchu and

17:27

there was no internet

17:29

. So I had to figure out

17:31

how to have my team in place

17:33

so that and the systems

17:35

in place so it can run without me . And

17:39

then they were empowered . I was like , whoa

17:41

, I still have a business . This is awesome . And

17:44

then I kept traveling more and more . But it

17:46

helped me understand and removed myself

17:48

. So I had the capabilities to invest in more

17:50

companies , build more businesses . But

17:52

that was the start of it , right , and that's what we

17:54

do with entrepreneurs . We help them figure out like , how

17:57

can we get you to take two weeks

17:59

off ? You're like two

18:01

weeks off . No , my business , I'm

18:03

like you could do this . And then we

18:05

set up a system in a sprint to

18:07

get them to do that and get them get their weekends

18:10

back . And one

18:12

of our entrepreneurs , when he came to us , he's

18:14

like I just , I just need accountability

18:17

. I'm working 80 hours , I'm at capacity

18:19

. I really don't even want to take on clients . I

18:21

have two toddlers . And then we're

18:23

like , okay , so we got his

18:25

time back . Now he's doing 30 hours

18:27

, he's

18:31

with his family , and then he ended up growing his business something he didn't even think

18:34

he was going to do , he just wanted his time back .

18:35

Yeah , yeah , which is great , because I remember

18:37

um , I didn't

18:39

. I started my business in 2014

18:42

. I didn't take my first actual

18:44

vacation until

18:46

eight years into my business

18:49

. Wow yeah

18:51

, because I would work . I would work all

18:53

the time , even through the weekends

18:56

, all of that stuff , because I

18:59

was so determined to

19:01

make my business work . And

19:03

, you know , I gave up

19:05

everything , moved across the country , all

19:07

this stuff , you know , because I

19:09

wanted to be at home with my sons

19:12

, and you know , and so like

19:14

to your point earlier about working

19:17

, working , working , working and then spending

19:19

quality time with your kids . I was

19:21

at home with my kids but I wasn't able to spend

19:23

really quality time with them because

19:25

I was so busy working and

19:28

in hindsight , I really wish that I could

19:30

have done things a little bit differently . I'm

19:32

grateful that I was able to be there with them

19:34

, but I really wish that

19:36

it was different , you

19:38

know , but you know it's

19:41

always hindsight .

19:42

And sometimes it's a little different . I think

19:45

, like

19:47

when I think about my mom , who's a single mom and she

19:49

raised four of us , I was like wow

19:51

, but she also had a village around

19:53

her and I think nowadays it's

19:55

kind of like women are working and there are not that many

19:57

villages and it's like it's a bit harder

19:59

. So you got to do what you got to do and

20:02

figure it out , but

20:04

there are ways around it and I think that

20:06

probably back then there wasn't as many tools

20:09

like there's so many systems now , right , and

20:11

like more supporting people talking about it

20:13

. So I think

20:15

that might've been the big difference .

20:18

Yeah Well , I'm a single mom of four and

20:20

it's a lot , it's hard , and I don't have

20:22

a huge village myself , so

20:24

it is tough how ?

20:25

long have you been a single mom ? Huh

20:27

, how long have you ?

20:28

been a single mom . So

20:31

I got divorced in 2020

20:34

. And that's when I became a

20:36

single mom of four , because it's

20:38

a long story , but I have my

20:41

two sons and then I have my two nieces

20:43

Because my sister passed

20:45

, and so all that

20:48

stuff happened so rapidly in 2020

20:50

, like within weeks and

20:53

so I found out that my husband

20:55

had cheated on me and then my sister

20:57

passed and then I took custody

20:59

of my nieces and divorced

21:02

him , and so I've been single ever since then

21:04

, and so it's

21:06

been such a roller coaster

21:08

for me . And you know

21:10

, I started this podcast like

21:13

a year after , because I had isolated

21:15

myself so much after

21:18

all of that stuff happened and , like

21:20

I was telling you before we started , my

21:22

main goal with the podcast was really

21:25

and in general with marketing , is to build

21:27

relationships , because I had isolated

21:30

so bad that

21:32

it was like this is

21:34

my , this is my socializing right

21:37

, this is my way to socialize , because

21:39

I had isolated and oftentimes

21:42

I think , as an entrepreneur , when we

21:45

are working all the time , communicating

21:48

with others on podcasts

21:50

or in our social groups is

21:52

our only time to socialize . We don't

21:54

really communicate , you know , like we don't go

21:57

out , we don't do other things like we should

21:59

. A

22:07

good way for me to connect with other people and kind of figure out at the time I was trying

22:09

to figure out how other moms were able to do the things that I

22:11

was not able to do , which was take

22:13

care of themselves . I was

22:15

not able to work

22:18

my business , raise

22:20

my kids and take care of myself

22:22

because I was so overwhelmed at

22:25

you know , at the prospect of doing

22:27

all of the things . And so I think

22:29

businesses like yours and

22:31

groups like yours where they're

22:34

able to help somebody you

22:36

know to actually focus

22:38

on the things that they need to focus on and

22:41

and find that time

22:43

that they actually need to live

22:46

the life that they want , right . Because I think

22:48

that , ultimately , we start businesses

22:50

to do two things for

22:52

time freedom and financial freedom . That's

22:55

why we want a business , and

22:57

if we cannot get those two things

22:59

, why are we doing this ? And

23:02

people don't realize it though , right right , and

23:04

people don't realize it though , right Right , because we

23:07

end up getting the financial freedom , but

23:09

at the cost of our time

23:11

freedom , and so businesses

23:14

like yours are the ones that are helping

23:16

entrepreneurs

23:22

get

23:25

things that they really want to do

23:27

, which is so , so

23:29

great , because many of us will

23:31

just continue to work , work , work , work , work

23:34

, especially when we have kids .

23:39

Right , because it's for our kids . We're doing this for

23:42

our kids . Yeah , you got to feed them

23:44

and take care of them and do everything . So , yeah , what I found the

23:46

biggest thing is time constraints

23:48

. So

23:50

we work , work , work

23:52

, because we think that's actually the best use

23:55

of our time . But if we actually

23:57

put a constraint on

23:59

like , let's say , I'm only going to work five

24:01

hours then you start becoming

24:03

resourceful and as a single mom

24:05

single moms are so resourceful

24:07

, at least that's how I felt with my mom and

24:11

once

24:13

you start becoming resourceful , you start being like okay

24:15

, I can delegate this . This is not the best piece of my time

24:17

, this generates it and this , and you let

24:19

go of this . I need to control everything

24:21

Right , and that's where you get your time back

24:24

.

24:24

Yeah , I think that a lot of especially

24:27

women entrepreneurs are afraid to

24:29

hire and delegate because

24:32

of that control factor . Hire

24:37

and delegate because of that control factor . And so I'm always telling them , like , once you start hiring

24:39

and letting go of that , you know , just create your systems

24:41

and your processes and your , you know , and

24:44

then you'll , it'll be fine . And it does

24:46

take that , that commitment upfront

24:48

to train that person and get them

24:50

. You know , get them going , but it'll be worth

24:52

it in the long run . And get them , you know , get them going , but

24:54

it'll be worth it in the long run , but it's just that yeah

24:57

.

24:58

I have an exercise I have people do and it's like

25:00

write down all the tasks that you do and

25:03

then write tasks that you

25:05

want to do that you don't have time to do or you're doing

25:07

inconsistently , yeah , and then

25:09

do red like admin stuff , do

25:17

like highlighted red or I don't't know . Put an x next to it , yellow , um , highlighted

25:19

yellow if it's like a systems or an automation process

25:21

, and then , uh , green for like marketing

25:24

and sales . Yeah , when you start realizing

25:26

is like most of your day is in

25:29

the red area and

25:31

would you hire a chef to

25:33

clean dishes for fifty dollars

25:35

an hour ? No , but

25:37

people are doing that all day long

25:40

and they're like , wait , I can't afford it

25:42

. Or I can't afford somebody to agree . I'm like , no

25:44

, you can find somebody for

25:46

five dollars an hour , four

25:49

to five dollars on upwork out

25:51

there , who's their expertise , who want

25:53

to do it , and it's like a big change for

25:55

their life . And then they're like , well , how do I

25:57

trust somebody ? Go , just like you trust other people

25:59

. You have a conversation and you filter

26:02

and there's like a vibe . You kind of know it right

26:04

and I know

26:06

for them like I'm teaching people new

26:08

stuff , my VAs and

26:11

I'm also not only teaching them

26:13

stuff , but I'm like helping them make a difference in their

26:15

own life .

26:16

Yeah , and you know , like you can . You

26:19

just give them little stuff at first and see

26:21

how they do . You don't have to give them the whole

26:23

thing initially , right

26:25

? You just give them something small

26:27

, see how they do and then just add on

26:29

things instead of just . That's

26:32

how you earn , that's how they earn trust , right

26:34

, and that's how you know if they're good at what they're supposed

26:36

to be doing . Okay

26:39

, so the way that I like to wrap this

26:41

up is to talk about how

26:44

you are taking care of yourself , right ? Self-care

26:46

is super important for us , especially as moms , because

26:48

we often lose a little piece of ourselves when we become a mom . Because we

26:50

often lose a little piece of ourselves when

26:52

we become a mom Not , not really

26:54

. We have a . We gain a different identity

26:57

, right ? So how

26:59

are you .

27:00

You do kind of feel like you I don't

27:02

know . The first years I was like , wow , I

27:07

have not prioritized myself . Like you just get lost . Like a shower is a

27:09

luxury Right . And you're like how did I get to this point

27:11

where I'm not even showering .

27:17

First of all , I can't even take a pee by

27:19

myself . So solo bathroom

27:22

trips are no longer a thing

27:24

.

27:24

Yeah , so it's all these things that you just

27:26

realized . But , um , I

27:28

made sure that working out was a

27:30

non-negotiable for me and

27:33

I realized that it's not just my fitness

27:35

, it's more about because I work

27:37

out , I'm able to de-stress , have

27:39

more patience for my kids and more

27:42

patience for my clients , and just , I

27:44

come across differently because

27:46

it's nonstop Like as

27:48

moms . It's like it's what is

27:50

that called ? Um , uh , when

27:52

you're , we have all these things in our head and we're

27:54

constantly like thinking about oh , did they

27:56

get this jacket ? Did they have ? We have to buy this , and

27:59

and men don't have it as much , but

28:02

women are always kind of like thinking about it

28:04

.

28:04

There's a whole article in the .

28:05

New York times about it , I

28:07

believe I can't remember the name of it , but whatever

28:09

that is , it's

28:14

like we have all of this and it's just like more and more and more and

28:17

we're like , wow , how the heck are we going to carry this all and then do

28:19

everything ? So my thing is fitness release , and

28:21

then I also journal because I'm and

28:24

I do it . I'm all about reframing

28:26

things because sometimes you're you push

28:28

things off because you're like , oh , that's

28:30

kind of a luxury when it's not . So , when

28:32

youame a workout , as I'm a better

28:34

person to everybody and I'm

28:36

taking care of myself , you'll get that done . Another

28:39

one is journaling . I

28:42

journal because I want to remember

28:44

all those little moments with my kids

28:46

that I think I'm going to remember

28:48

. Let's be honest , the second

28:50

kid I thought , oh yeah , and they're

28:53

only 22 months apart . I wouldn't remember that . When you

28:55

were on stage , I was like , whoa , I

28:57

can't believe I forgot all this and

28:59

like it comes back . But it's not like , oh

29:02

, I just know exactly what to do .

29:04

So those are the two things that

29:18

a lot of times we don't prioritize ourself and I got away from journaling but

29:20

I still prioritize going to the gym a lot . But I needed that

29:22

accountability . Like my best friend makes me

29:24

go to the gym every single day and

29:26

now I don't think about

29:28

it . But in that moment , when I was saying

29:30

that I was struggling , he was like

29:33

no , you're going like every day . So

29:35

I , and it got me back into the

29:37

habit of taking care of better care

29:39

of myself , and so for that I'm super grateful

29:42

. Um , so where ?

29:44

I'm journaling , use the app

29:46

day one . So even if you're

29:48

like day one , it's called

29:50

, it's an app . I think I saw my uh on

29:52

my apple and the cool thing is you can bring

29:54

your pictures , locations and then you can do

29:56

um audio to text , oh

29:59

okay . So it's kind of like you

30:01

having a conversation with a friend oh , what'd you do ? And

30:04

you can kind of see and it shows like hey

30:06

, a year ago , or these are all the entries

30:08

on this day and it's really cool to

30:10

see how things have changed .

30:13

Oh , that's a great tip . I

30:16

love that idea . So where can

30:18

everyone find you online ? Where are you at

30:20

?

30:21

Yeah , I'm on LinkedIn , tanya

30:23

Alvarez . You can also find me on Instagram

30:25

, tanya C Alvarez , and you can reach out

30:27

to me by email , tanya at OwnersUp

30:30

. And if you

30:32

haven't got a VA or you're trying to figure out how to get 20

30:34

hours back a week , send

30:37

me a direct message saying hey , I

30:39

was on . I heard you on Rita's podcast

30:41

and I'll send you that the whole

30:43

PDF that tells you from how to

30:45

know which ones to delegate all the way to hiring

30:47

and managing that person .

30:50

Love it . Thank you so much . It's been such a pleasure

30:52

. Yeah , thank you for having me .