Today on "More than Mamis: Untold Stories," join us in the Ashley Madison case, the dating site that became notorious for its provocative marketing and controversial premise, raising ethical concerns about promoting infidelity.

The 2015 data breach, perpetrated by a group calling itself "The Impact Team," was a turning point for Ashley Madison. The hackers demanded the site shut down, citing alleged deceptive practices and the facilitation of infidelity. When the demands weren't met, they released vast amounts of sensitive data, including personal intimate details, emails, and financial transactions. The breach exposed numerous users, leading to public embarrassment, marital problems, and even s u c1d3 of one member.

In the aftermath, Ashley Madison faced numerous lawsuits and had to address accusations of creating fake female profiles to lure male users. Despite these challenges, the site remains operational and has attempted to rebrand itself, focusing on security and privacy improvements while continuing to serve its niche market.

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