A self-described geek, Alexis is partial to technological applications designed to make life easier or provide healthier choices for the public—an appreciation which may have informed his transition from the nonprofit sector to the pharmaceutical market. 

At FCB, Alexis leverages his expertise gleaned from 10 years working with emerging technologies to create deeply engaging user experiences that educate his clients’ patients. 

The Moving Digital Health Podcast, Episode 1: Alexis Moses of FCB Health - (mindsea.com)

 Episode Highlights:   

• Employ conversational design to create guided user experiences that feel natural
• Meet diverse user needs by designing flexibility into conversational UI
• Leverage WebGL in a digital health context

The critical role interactivity plays in patient education, as well as:

• The benefits of a collaborative templating process
• The value of a close connection between engineering teams and patients
• Why Alexis’ team begins prototypes as early as the brainstorming stage

Industry insights responding to the current moment, including:

• Common adoption barriers specific to healthcare organizations
• Engineering effective experiences while remembering that pandemic measures are temporary
• Why brands should contribute to society outside their primary product, and how to go about it (Alexis proposes a possible model)

Looking ahead, Alexis offers his favorite resources for keeping up with emerging tech, and shares:

• Several emerging technologies he expects to prove highly effective
• His top picks from the 2021 Propelify Innovation Festival
• How he finds joy in his work despite the more sobering aspects of the field

Links 

https://www.linkedin.com/in/alexis-moses-a1256321/

https://www.fcbhealthny.com

Quotes

• “I think that’s what’s so beautiful about the technology: it’s just another avenue. It’s not made to replace a website; it’s not made to replace human agents, either. It’s just another option.”
• “It’s about designing a flow that can really meet everyone’s needs in order for them to find the solutions that they were initially looking for.”
• “The bigger the canvas, the bigger the picture, and I think WebGL is the natural extension of these web experiences.”
• “An old technology might be obsolete in its functionality, but it’s not necessarily obsolete in its cultural relevance.”
• “Don’t shy away from something that seems like it’s obsolete. The opportunity is there to evolve that.”
• “To see that the health market is getting these new imaginative and innovative technologies and really exploring—it’s an exciting time.”
• “In order for something to eventually come true, we have to play in that space.”