Aamirah grabbed my attention with her beautifully curated but honest beauty brand ‘abrowngirlrecommends’. In a social media world full of inauthenticity, I was struck by the heart and soul of her brand. Whip-smart and with a top-notch intuition for business, she has grown her brand in only two years from her bedroom to Pinterest panel queen. She is part of their creative success stories panel, rising stars programme and has just completed a 4-month house creators’ residency.

But most importantly, she wants nothing more than to help people feel seen and heard. It's clear to see she uses beauty to empower those who feel less represented in media, and you see her light up when she talks about opportunities to help others feel beautiful. Aamirah was prompted to get creative when following her master’s degree in chemistry, she was made redundant from her subsequent job just as COVID hit. She took a loss and turned it into a love.

We chat about her brand, representation (or lack of) for brown girls, when she feels most beautiful, and she shares a poignant lesson.

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