#16. Prototyping is fun! How to bring your product (or service) to life for testing and production
#16. Prototyping is fun! How to bring your product (or service) to life for testing and production
#16. Prototyping is fun! How to bring your product (or service) to life for testing and production
Season 2: 'Product development', Episode 4
'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
What to listen out for:
01:06 What is prototyping and why it is so common?
02:51 The story of James Dyson
12:16 Why should you watch your customers use your product or service
15:53 Current insights on 3D printing
18:04 How long will it take to prototype
22:17 The no.1 mistake people do in prototyping
28:18 The importance of codifying your prototyping process
29:17 Meet an entrepreneur who achieved 21,540% growth rate
35:34 Why a problem-centric nutritional product is changing the game in Australia
41:07 Buy Now Pay Later Digital Marketing offer from our sponsor
44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason Wolf
Resources & links:
- Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/
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From The Podcast
Nerds of Business
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.About The Host...Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacyJoin Podchaser to...
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