Drinking and having fun with your inner circle of friends and family is a feeling unlike any other. We've all done it (some more than others haha) and we all understand the happiness it brings. There's nothing quite like having a good time with the people you trust and care about the most...no matter how ridiculous some of them might be.

In this episode we are introduced to a set of brothers who took those happy feelings and displayed them on an Instagram page through a barrage of live action memes. They called the account Friday Beers, specifically focusing on beer drinkers and the types of friends/feelings one might have when the party is just getting started towards the end of the week. What started as pure entertainment quickly grew into a movement, and in less than a year the Friday Beers account has skyrocketed to over a million followers. Tune in to hear what allowed them to grow so fast, the undertones of what makes this account special, why the glue of Friday Beers is the community, and what's next for everyone in the Friday Beers orbit.

Episode Timeline:

4:00 The Essence Of Friday Beers
7:19 0 To A Million Followers In Less Than A Year
8:27 How The Account Got Started
10:38 Curation vs Creation
14:58 Their Content Process
19:27 Friday Beers Characters
21:11 Monetization And Future Opportunities
24:09 Live Events In The Future
24:57 Friday Beers Parents + Grandparents
29:06 The Comment Section
30:54 The Hyper Sexualized Instagram Algorithm
34:05 What's Next For Friday Beers?
36:59 The Winning Formula: Why Friday Beers Has Blown Up So Fast
40:34 Open Bar Tab Giveaways
42:11 Rapid Sentence Completion Round

Friday Beers

@friday.beers

New Age Influencers:

@newageinfluencerspodcast