This episode is an interview with Jordan Ostroff. Jordan runs a small personal injury firm in Orlando, Florida, where he also owns a marketing company. Despite being a lawyer, Jordan doesn’t practice law; instead, he is the CEO of his firm, overseeing the lawyers, paralegals, and other staff members that work for him.

Jordan started his firm as many solo and small firm lawyers do, throwing money at marketing and chasing bad leads in the attempt to grow his firm. The firm was $200,000 in debt when his wife announced she was pregnant – he knew things needed to change. He became very intentional about his law practice and has created a firm where he only works 2-3 days a week, focuses his time on the tasks he enjoys and is best at, and is currently in the middle of an 11-month cross-country trip with his family.

In this episode Jordan talks about his journey from 6-figure debt, staffing his law firm, and why the number one thing for law firm success is knowing your ideal client.