One of the biggest mistakes I think that you can make in your law practice is undercharging for your services. In other words, not properly valuing the value you are providing to your clients. And it’s not just an issue of you making less money, although that happens too. When you undercharge, you are actually doing a disservice to yourself and your clients. Yep – to your clients as well.

In this episode I talk about the two main reasons why lawyers undercharge and why you should actually look at increasing your prices rather than reduce them for your clients.

TAKEAWAY: undercharging your clients is bad for both you and them.