Listen today as we wrap up Managed Services Unleashed in 2024 with Jake Sherrill, Founder and CEO of Tier4 Advisors. Jake and I discuss his path to success in building Tier4 and how he's seen great opportunities transforming businesses through some of his wins. We talk about why the customer landscape is so much more open to having so many services managed, how that conversation is vastly different than it was 5-10 years ago, and how to be opportunistic. Jake lays out some key points and a special part on how to have a leader-to-leader conversation with your customers!