Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of.

They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media.

PatientNectar is a first-of-its-kind content studio for aesthetic practices. Their goal is to help practices stay in the conversation by publishing high-quality content at scale without scaling their costs or time investment — starting with their first product: Email Serials.

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