1:25

Today we're going to attack your mindset. I

1:27

know we talked a lot about money mindset, but

1:30

this is going to dip into a little more of just who

1:32

you are mindset. There's a lot

1:34

of integration. Obviously that's going to happen.

1:36

But today's guest Deanna with label free podcast

1:39

has a tremendous

1:41

insight Good, bad amazing

1:43

story and journey to get to where she's

1:45

at, but there's no way she could

1:47

get to where she's at without having

1:50

a mindset that is very strong and

1:52

pushes her through. So today that's what we're

1:54

going to chop up about without further ado. Deanna,

1:56

why don't you tell us about your story?

1:58

Hey, thank you for having

2:00

me 1st and foremost. I love it when

2:02

I get opportunity to be on the other side of

2:04

the mic, it's changes things up, but I also think

2:06

it's good experience. I've got a very

2:08

up and down roller coaster story. Just

2:11

like everyone, our paths aren't linear. I had an abusive

2:13

father. He was deadbeat took

2:15

off when I was like, 15. I have 4 kids. I'm

2:17

the oldest of five siblings. I

2:19

unfortunately repeated the pattern. After

2:22

I graduated high school with an abusive guy

2:24

and got involved, and I'm a human trafficking survivor,

2:26

we got involved in drugs, but luckily I was strong

2:29

enough mentally to

2:31

really seek counseling and just got

2:33

involved in martial arts and just started reading like

2:35

not self help books, but like enlightenment

2:38

books, right? For, we've come so far since

2:40

then in society, but then

2:42

I met my, after I got out of that relationship,

2:44

I got, I met my late husband. I

2:46

was with him for almost half my life when he passed

2:48

away, we had five large

2:51

five businesses together. So a couple

2:53

real estate holding companies and then a

2:56

large manufacturing company. We were in automotive.

2:58

I was the vice president of key accounts and business operations.

3:01

I closed many multiple

3:03

multi million contracts during my time

3:06

there in that industry and in that business. When

3:09

he passed away in 2016,

3:11

I had to completely restart my

3:13

life and it, I actually. Went

3:16

back and repeated old behaviors

3:18

and patterns and attracted a very

3:20

abusive boyfriend again. And I think it's just because

3:22

of the trauma, and grieving and, like

3:25

having to figure out my life again. And, it was

3:27

just, it was wild. And so I, after I,

3:29

Got out of that relationship. I really took

3:31

a lot of time to just

3:34

focus on me and healing myself and

3:36

just finding that peace and that happiness and

3:38

joy, just being by myself, which I think is very

3:40

important. I'm not one. I've

3:42

never been one to jump from relationship to relationship.

3:45

They say that you should take like up to a year

3:48

after you break up with someone to really process

3:50

and let go of that baggage. And so

3:52

I did for several years, actually.

3:54

During that time, I got into fashion

3:57

design. I started my own label. I did

3:59

three collections. I was on the runway

4:01

in Rhode Island at Style Week. I was on

4:03

their local news. I was a finalist

4:06

for the Cadillac Design Challenge here in Chicago

4:08

with Style Chicago. And then I

4:10

did my own event against human trafficking in 2019,

4:13

which was huge. Had 300 people. And

4:15

that was the end of that. And

4:17

then I got into podcasting and so here

4:19

we are five years later. I'm a top

4:21

podcaster, and I love what I do. It's

4:24

all that I do now. So I consider myself like a

4:26

media house and my story's

4:28

about living label free and just like

4:30

dropping for me. Why I started

4:32

it and the message was, I was tired of carrying

4:35

all those labels on me, abused,

4:37

not worthy, a widow

4:40

just like all those negative things

4:42

that we carry with us throughout our life and

4:44

those experiences that we had. I was like, I'm done.

4:46

I don't care anymore. I'm living

4:48

label free and people can think whatever they

4:50

want, but I don't care. And then that was

4:53

just very liberating for me.

4:55

So when you finally got to that stage, we're gonna hit upon

4:57

more of your story because Yeah, no worries. I know that was a lot. Have

4:59

you wrote a book about it? 'cause I think not yet.

5:02

I, yeah, I know it's on my list,

5:04

but I'm only one person. You know

5:06

how it would, like, how it's very

5:08

intense having a podcast. There's a lot of things

5:10

involved, so like I can only do so

5:12

much. All right. Trust Doy. Yeah,

5:15

that's fair. But I'll keep you to it, don't worry. We'll get that

5:17

book out. Alright, sounds

5:17

good.

5:17

When you got to that freedom

5:20

of just being label free and. Basically

5:23

telling everyone else to F off. When,

5:26

what work did it take to get there? Was

5:28

it like a light bulb situation? Was there

5:31

an event or was it just you were just so

5:33

tired and it was like, you know what, I

5:35

think

5:35

all of the above really, like I,

5:38

I done so much work on myself

5:40

in my life, right? Like in

5:42

my early twenties, my counselor said oh, wow,

5:44

you're way ahead of your time. Most people don't start

5:46

working on this stuff until their midlife. So

5:49

I had already started working on myself there. Then I was

5:51

with my husband, my late husband for so long.

5:54

And, I actually got certified as a life coach

5:56

during that period while I was, help running the businesses.

5:59

And I, I've always been on this journey

6:01

of wanting to improve myself. And

6:03

after he passed away and I started the

6:05

label free podcast, it was like, I

6:08

was, I had never been a good self promoter.

6:10

Like I'm very, I'm like, I'm the one that

6:12

usually I used to be the one that would sit in

6:14

the corner and just listen and take

6:16

it all in. My employees used to say, you're very

6:18

interesting because I would just really listen

6:20

a lot. And my late husband was always

6:23

the talker, like he was the talker. And and

6:25

I had told him, I said, I'm not always, I'm not going to sit in the backseat

6:27

forever. Like I'm going to eventually step into the

6:29

limelight myself. And I

6:31

was forced to do that after he passed away.

6:33

And it was very difficult because, I

6:36

don't, I wouldn't say what is that term that like

6:38

the imposter syndrome? I don't really believe in that, but

6:40

there's that fear of. I was

6:42

told, no, you're not good enough. You never amount to anything,

6:45

all those negative things that are being

6:47

said to you. And I just was like, I'm not going to believe

6:50

these lies anymore. And so

6:52

for me, it was like, I, first of all, you have to admit

6:54

that you're, that your brain is saying

6:56

that, that little man's talking shit to you, right? Oh, sorry.

6:58

I don't know if I can swear.

6:59

No,

7:00

you have to admit that you're. You're

7:02

not the guy's talking shit to you. Number one, number

7:04

two, you have to be able to face that. See where is it coming

7:06

from? Why are you believing these

7:09

lies? Because you are worthy. And

7:11

and then it just, when I was ready to drop

7:13

it all and be completely open and honest

7:15

about things that I've been through, then

7:17

it was just like, it was very,

7:20

Liberating and it created in a different

7:22

kind of strength inside of me

7:26

beyond tremendous to be able

7:28

to do that because the odds are stacked against you. Yes,

7:30

probably multiple times. You know what I mean?

7:32

It's amazing. I'm

7:33

still alive. Yeah,

7:34

it's like it truly is. We laugh

7:37

about it, but it is it truly is.

7:39

And there's a lot of people out there that are not

7:41

maybe going through that exact same thing, but they have

7:43

their own things. We all do. Yeah, and

7:47

what's triggered your how

7:49

did you even get to starting to work on yourself?

7:51

Obviously we do it with age at some point. It just

7:54

I don't know. We would not

7:56

everybody.

7:57

That's true. Half my family. Yeah. Besides

8:01

that what do you think was your step? What

8:03

made you want to

8:04

something better for myself? I didn't, I wanted

8:07

peace, right? I wanted to find

8:09

joy and be grateful for

8:12

what I have and who I am

8:14

and not let life just Passed

8:16

me by and not live in

8:18

a better place after it. So

8:20

when you watch someone die, like you're someone who you're married

8:22

to, you've been with almost half your life and you watch them

8:25

lose their battle with life. And

8:27

I was young, I was like 38 when I, 38.

8:29

Yeah. And when you watch someone.

8:33

He was larger than life. He ultimately killed

8:35

himself because he was a big steroid user. He

8:37

wouldn't stop injecting. And

8:39

he was a big bodybuilder. It really

8:42

changes your perspective, right? Whoa, like

8:44

life is very short. And, we only are,

8:46

we all have a reservation. We can't cancel.

8:48

And so what do I want the rest of my life to

8:50

look like? I felt like I was very

8:53

lucky. I, It makes me sad sometimes

8:55

that he's not here with us anymore, but that

8:57

was his journey, right? And he was not,

8:59

I knew he wasn't gonna make it, he was like, he

9:01

was giving up. He needed his third kidney transplant.

9:04

And I fought with him endlessly to just

9:06

stop injecting, to snap out of it, you're gonna

9:08

be fine, and he just wasn't there, when I watched

9:11

that, For several years, just

9:13

that steady decline, it

9:15

really changed my perspective. Whoa

9:18

I'm blessed to be healthy. I'm blessed to

9:20

be alive and blessed to have drive. I'm

9:22

blessed to be smart, I'm blessed to be

9:24

like active and strong and just all

9:27

these different things. And you have a choice. And

9:29

I think that's the hardest thing for people

9:31

to realize. You have a choice.

9:34

What do you want your life to look like? This

9:37

woe is me, victim mentality is not

9:39

doing you any favors. Like you got to snap

9:41

out of it. You got to take ownership over your shit.

9:43

Then you got to if you want a better life for yourself, you

9:46

got to own it. You have to make a choice.

9:48

And so I just made a choice. I remember

9:50

like I would sit in my living room. I

9:53

own a townhouse in the suburbs. I live in Chicago

9:55

now with my new husband. And

9:57

I remember sitting there by myself and

9:59

just enjoying the peace and quiet of

10:02

just sitting there with no TV on, no music,

10:04

and just feeling a sense incredible

10:06

peace. And it took a while

10:09

to get there, but that was a choice that I made

10:11

where I wanted to be.

10:14

Peace. You brought up peace. Peace is

10:16

important. It's so important.

10:18

I don't think people understand it.

10:21

You think about anyone who survived trauma

10:23

and that's from, the military

10:25

to sports to, trafficking, you

10:27

name it. They all want

10:30

one thing and that is peace.

10:32

It seems as if though the others that

10:35

Don't recognize that they're not looking

10:37

for peace. They're looking for chaos,

10:39

whether it's subconsciously or not. Yeah.

10:41

They're looking for chaos because

10:44

of, I don't know, the media, the driven

10:46

piece of it or whatever. But when

10:48

you're talking about peace and that feeling

10:50

of peace. What

10:53

can you say to everyone who's out there that's I

10:55

can't do it. The peace isn't for me. What

10:57

can you say to them to at least get them to at least start

11:00

to think about peace?

11:01

And first of all, chaos can be

11:03

addicting, right? Like that rollercoaster

11:06

ride you go on, that emotional rollercoaster ride.

11:08

And I still like some Chaos, but controlled

11:10

chaos, like going out, having fun. I wasn't at a

11:12

networking event last night with my girlfriends and

11:14

just having fun and like the chaos

11:16

of talking to all these new people, like

11:18

that's healthy chaos. And that's okay to have

11:21

that kind of excitement

11:23

in your life. But the dysfunctional

11:25

chaos is just going to continue

11:27

to keep you on a roller coaster that is going

11:29

to cause more trauma more.

11:31

And I could, I say it could cause depression,

11:34

right? It can cause chemical,

11:36

maybe not in chemical. Yeah, chemical imbalance because

11:38

you get addicted to that. And so it's

11:40

like you start repeating a pattern that's negative

11:43

because of the chaos, like whatever it is in your relationship

11:45

with your friends, with your family, we

11:48

know there's all different types. I was in an abusive

11:50

relationship several times and it's just like a cycle

11:52

that repeats. Until you decide that

11:54

I don't want this is not healthy for me and

11:57

anyone can do it. You have to identify

11:59

what is a healthy chaos versus what is a negative

12:01

chaos and what does that look like for you? So

12:03

my healthy chaos is going to a networking event, having

12:05

a great time with my girlfriends, talking, listening

12:08

to music and just like all the excitement around

12:10

me versus I want peace and stability

12:12

at home and in my relationships. And

12:14

if I can't, if I have someone around me

12:17

that is disturbing that piece and

12:19

is not stable, then I can't have

12:21

that relationship. I just I have very

12:23

clear boundaries around me now because I

12:25

don't want to get triggered. I've done all these, all

12:27

this work on myself to get to this place

12:30

and that kind of stuff will trigger me. And

12:32

I'm going to go back, and I'm going to turn into the person

12:34

I was before, and I'm not going to

12:36

be the best version of myself. And I'm too old,

12:39

first of all, I'm too old to be acting

12:41

like that, number one. I'm sorry, but

12:43

if you're in your 40s and you're still acting like that,

12:45

you got problems, okay? You need to go see someone.

12:48

I just don't want to go there. My peace, my

12:50

stability, it means everything to me.

12:53

The huge part about that is, is boundaries,

12:56

is what you said for me, it was

12:58

and it wasn't really the pandemic of 2020, but

13:00

it was the whole civil rights movement

13:03

in 2020, which most people forget about,

13:05

right? That was the,

13:06

Oh, no, I remember that. We had a big

13:08

thing here in Chicago. It was crazy.

13:10

And I was crying watching that. Crying

13:13

because I have a lot of friends that are, different

13:15

cultures, different backgrounds, different colors.

13:17

And I've never, that was

13:19

very upsetting for me to watch all that.

13:22

It allowed me to set boundaries and to figure

13:24

out who truly should be in my life or not. And

13:26

that was one of the most freeing

13:29

things possible. And then, sent me off

13:31

to. Not ruining relationships,

13:33

but getting rid of the ones yeah getting rid of

13:35

the you know If you want to say baggage,

13:38

whatever toxic the toxicity is what

13:40

you need get rid of your life And for those

13:42

listening that can include family

13:44

and it probably should include family just

13:47

because someone has a title Doesn't mean

13:50

anything just because they're blood related It doesn't

13:52

mean anything. You need to protect,

13:54

who you are and who you want to be. Oh, yeah. I think that's

13:56

a phenomenal message you had sent.

13:58

I have a sister, and I don't mind, I don't

14:00

care, not whether she watches this or not, but

14:02

I've tried my whole life with her. I

14:04

wasn't always the best, right? This is, this has

14:07

been my journey to get better, and I think that she

14:09

thinks that I'm the same person I was 20 years ago,

14:11

which I'm not. And I've worked on that

14:13

relationship, I've put in so much effort to work

14:15

on it, and recently,

14:17

it's just She like went back into her same cycle

14:20

and like she wants nothing to do with me. I'm like, you know what, that's

14:22

fine. Cause I don't need to deal with the instability.

14:24

If we have an issue with each other, let's

14:27

talk about it instead of flipping off the handle,

14:29

getting all crazy, calling me names

14:31

and just no, first of

14:34

all, we're blood. Number two, we're too old.

14:36

You're in your forties too. Like, why are we communicating

14:38

like this? And so I'm fine. I've blocked her

14:40

from everything. And that's me setting

14:42

my boundary. Like I'm not going backwards. Like

14:44

we meet me at the table if you want to have a

14:46

discussion and let's talk about it, but you're gonna leave

14:48

that shit in the past. I'm not staying there with you. I'm

14:51

not staying there with you.

14:52

Absolutely. You had talked about

14:55

things that trigger you and how chaos

14:57

is essentially chaos is a drug. Yeah.

14:59

But we all, it happens, right? It still happens. You

15:01

still get triggered. Things still happen. It's not all

15:04

or nothing. I think our culture right now specifically

15:06

in America is. Yeah. I all have to

15:08

do all or not, right? There's no such

15:10

thing as a human that you can only

15:13

do one thing and not the other. There

15:15

has to be a mix and I tie

15:17

this back to money because I have to, it's no BS wealth

15:19

podcast. Got to go back to money. I tell people

15:21

when they talk about their budget, they're always cringe

15:24

when that word comes up because it means I can't spend

15:26

or whatever. In there, I always

15:28

tell everyone to have a line item that says fun

15:31

money, right? And it's literally money.

15:33

You could go burn. I don't give a shit what you do

15:35

with it.

15:35

Yeah.

15:36

You literally could torch it and I'm okay with it because

15:38

as humans, we have

15:40

the ability to be

15:42

impulsive and you need to be able to

15:44

achieve some of that impulsiveness because

15:46

it keeps you healthy. And so

15:48

I'm glad you had brought that up, but I just wanted everyone

15:50

to know that you still get triggered, don't you? You still

15:53

get triggered, right? Yeah, for sure.

15:53

I try But here's the difference acknowledging

15:56

when I get triggered, and someone's trying to gaslight

15:58

me, or, make me a scapegoat,

16:01

or put all the blame on me, and just that's

16:03

justno. When I can see that's happening,

16:05

before you could just react, right? Because that's

16:08

the trigger impulses that you just react. Now

16:11

what I can identify that and

16:13

I'll just put my boundaries very clear. Like

16:15

you're not going to gaslight me and I'm not

16:17

going to be a scapegoat for anyone. I didn't

16:19

single handedly do anything to anyone.

16:22

And if you're going to bring up things from

16:24

the past, I'm not living there with you. So

16:26

I'm not the same person I was before. And

16:29

at this point in my life and doing all this work

16:31

that I do, like I can identify when

16:33

something is going to trigger me and almost set me

16:35

off and I will just address

16:37

it right then and there, and that's just this growth and

16:40

like wisdom and just acknowledging

16:42

and knowing what that is because when

16:45

we're younger, or if we haven't done the work on ourselves,

16:47

we don't realize what gaslighting is. And it's

16:49

a real thing. And when someone wants to

16:52

put all the blame on you and make you a scapegoat, that's

16:54

another thing. And it's just once you can start

16:56

like identifying those things, when people do that

16:58

to you, those triggers aren't so intense,

17:01

you can acknowledge it and call the personnel,

17:03

cause someone's, if someone's trying to trigger you,

17:05

they, they've done that to you before and they know

17:07

what works to get a reaction out of you and start

17:09

that, that chaotic, like

17:12

in that chaotic yeah. Engagement, right?

17:15

Because it's just like a cycle. So

17:17

if that makes sense, I don't know if that makes sense. No,

17:19

does. And your passion comes through

17:21

very heavy on that. And obviously it's near and dear

17:23

to you. I was just

17:24

happening recently with family and I'm just like, you

17:26

know what? I'm not dealing with this anymore.

17:28

Like I'm way past that, and I'm just,

17:31

and it's upsetting because. I value

17:33

family. I have such strong family values

17:35

and they're in there. They've always been such a big part

17:37

of my life, but I'm not going to live in these

17:39

places with them anymore. And so for me,

17:41

like I, it's just very recent. So

17:44

that's why I'm so passionate. A little raw still.

17:46

I love it.

17:48

I love that. That brings us to

17:50

your podcast. Why do a podcast,

17:53

right? It's not easy. I tell everyone that it one

17:55

it's a business, but it's also media and then

17:57

it's your brand. And it sucks,

17:59

ultimately. Shit is hard. Yes,

18:02

it is. Why dive into that was it 2019,

18:04

I think you had started? 2019, yeah. Yeah why

18:06

dive into that? What was the driving

18:08

factor by doing a podcast? And

18:11

then what keeps you going five years

18:13

later?

18:14

So I already told you where the message came

18:16

from, right? And so also

18:18

it was me stepping more into my voice, being

18:20

able to use my voice and talking about

18:23

a message that was very like meant a lot

18:25

to me and clearly means a lot to

18:27

a lot of people. All around the world, it really

18:29

resonates living label free. Cause you can really

18:31

apply it. So many different things in, in,

18:33

in your life and I've had

18:35

a wide variety of guests on, but the underlying

18:37

message is always the same and there's some kind

18:39

of value or wisdom that's in those conversations.

18:42

I didn't even know what a podcast was in

18:44

2019. I had just wrapped up my fashion

18:47

thing. I'm totally type A if you can't tell. And

18:49

I always have to have multiple things going on, right? I'm

18:51

just like, I'm just that type of person. Like I want to

18:53

achieve things in life. And I

18:56

got an email and I tell the story

18:58

a lot. And how to start a podcast for under a hundred dollars.

19:00

I was like, I don't know who the fuck I am

19:02

or what a podcast is,

19:04

but yeah. And so

19:06

that's when I came up with the message and

19:09

I read the whole article, I did my research

19:11

and I just started learning my craft and I remember

19:13

the day I recorded my intro.

19:16

Episode, we drank a whole bottle

19:18

of wine and it took me like 10 takes and

19:21

I like so nervous and I have no audience

19:23

really. I've got a little, some presence on

19:25

social media, but I've got no audience.

19:27

I don't know, like this whole podcasting game.

19:30

And I was so scared to

19:32

like, Like release that first

19:34

episode, I don't, and I think a lot of people have

19:37

like fear, but I was like, fuck it, I'm

19:39

just going to, sorry, sorry guys, but I'm just

19:41

going to release it and we'll see what happens. And obviously

19:44

since the beginning till now, I've very

19:46

much of a fine tune, my craft, my,

19:48

my interview style, the type

19:50

of guests that I have on the show, how

19:52

I promote it. And obviously where it's at now today,

19:54

where it's a business, I'm a total media

19:57

house. Person, whatever. And

19:59

I think it's actually, I think I made

20:01

a really good decision to start it, but I

20:04

love talking to my guests.

20:07

I love get hearing the,

20:09

those, these pearls of wisdom every

20:11

single day and releasing

20:13

it out there to the world. I love getting the response

20:16

back from the audience. Oh, thank you so much.

20:18

They're buying books. They're getting, my guests

20:20

are getting clients, and just knowing that I'm doing

20:22

my part. I've got. I've got so

20:24

many incredible reviews and, recommendations

20:27

and just and I don't even ask for them. They just

20:29

come in and for me, it's just okay I'm doing

20:31

I'm where I'm supposed to be, I'm doing what, this

20:33

is like God's work. This message is much bigger than

20:35

myself. And what's kept

20:37

me going is just really keep being, staying

20:40

true to the message. And not losing sight of that

20:42

and being passionate about, helping

20:44

people, you Break free of those self limiting

20:47

beliefs like I had, and I

20:49

still have sometimes, you still get doubt

20:51

like, oh, my, should I be doing this? It's getting so

20:53

hard. I'm not making millions over here.

20:55

Maybe one day, but I'm still like

20:57

I'm like, I feel like I'm doing, I'm, I

21:00

have a purpose to do right. And

21:02

I think it's bringing people together, that unity

21:05

and realizing that we're all, we all have

21:07

issues. We've all had a unique journey.

21:09

We've all gotten over different things. And if

21:12

we can, if I can talk to all these different guests from

21:14

all over the world that have are living

21:16

this label free life and they're on their own

21:18

terms and God bless let's keep

21:20

in, let's keep inspiring and motivating.

21:24

The leap, that first step into

21:26

it took you 10 takes and a bottle of wine. That's fine.

21:28

All right. I always tell people just take the first step.

21:31

It's really not that tired of front and we're talking

21:33

about podcasting starting a business, you name

21:35

it.

21:35

Yes. Just you

21:36

want to do it. You have the passion. Take that first

21:38

step. What do you say to everyone

21:40

that is on that fence that hasn't been

21:43

able to take that step? Maybe they're

21:45

two bottles of wine deep and they still can't do it.

21:47

What do you say to those people to just push the button?

21:49

Send it.

21:49

If two bottles of wine doesn't get you to take that leap,

21:52

then I don't know what will. Everything I've

21:54

done a lot, I've been a bodybuilder. I've stepped

21:56

on stage, stage half naked. Like

21:58

every time it was scary, you're just like, holy shit, putting

22:00

yourself out there. I do

22:02

a lot of networking events and I've started speaking.

22:05

That's scary. Anything worth doing

22:07

in life that is taking a risk

22:09

or makes causes some kind of fear inside of

22:11

you, tells you that you should do it. Like

22:13

they're what's the worst that can happen Really

22:17

is like the worst that can happen if you think about

22:19

it is not much really, right? Okay,

22:21

if you get a little if someone rejects you okay

22:23

big whoop dee doo But chances are most people are

22:26

going to embrace you and you're gonna

22:28

you're gonna probably go on the best ride of your

22:30

life By taking that risk

22:32

or that chance. Like I am on the best

22:35

ride of my life right now. And

22:37

sometimes I think who I keep, I, sometimes I still

22:39

think who the fuck do I think I am, but obviously

22:42

I am where I'm supposed to be, like there are miraculous

22:44

things that happen, almost every week that remind

22:46

me that I'm, I am in the right place and I'm doing

22:49

the right thing and this is my journey and I have

22:51

got to keep pushing forward and keep doing

22:53

what I'm doing. And that's just, there's still

22:55

fear that comes up for me. I'm human. And

22:57

what was it nick nolte fear false

22:59

evidence appears real that's fear

23:01

false evidence appears real and so it's like

23:05

If you're fearful just take the step

23:07

take the risk Anyways, because it's you never

23:09

know what can happen in that facing that fear

23:12

there comes Tremendous personal

23:15

growth. And that

23:17

is what helps you with, you talked about mindset. That

23:19

is what helps you with disciplining

23:21

your mindset to keep moving forward and

23:24

to try new things and just face

23:26

your fears.

23:28

The common theme that I want people to think about,

23:31

and I'm going to ask you about all the guests that you

23:33

introduced you to and see if this is a common theme as well,

23:35

is I want people to recognize that

23:37

no one's perfect and no one has their shit together.

23:39

No one. I've not met one person that

23:42

I would say, Oh yeah, I'm gonna put you on a pedestal because you're

23:44

so successful. Yeah. You have all your shit together.

23:46

You start talking to them, their life is

23:48

as chaotic as ours is. Yeah.

23:50

No matter what. Have you found that in all your guests

23:53

interviews that Really? No one has their shit

23:55

together. We're just pushing forward and we have the

23:57

mindset that we're going to make it and do the

23:59

best to our ability.

24:00

Absolutely. Yeah. And some people

24:02

that I've had on the show have had tremendous failure.

24:04

I had actually, I had,

24:07

he was on my show and he's working with me now,

24:09

pro bono. Actually, he believes in me that to take, to

24:11

get me to the stage and then he'll

24:13

be making money off of me later, which is great. I feel

24:16

very blessed for that, but he lost, like he

24:18

had, he was an entrepreneur, he lost 60,

24:20

000. It was on the verge of bankruptcy and. Like

24:23

that he talks about his journey, like working

24:25

through that. And, now he's an

24:27

incredible coach charging 65, 000

24:30

a year for one client. Like I want

24:32

to get there, you're making up

24:34

your loss in one client. I

24:37

want to get to that place and

24:39

those people, come on, let's talk about,

24:41

and I'm not sure your audience

24:43

and what their beliefs, I don't get into politics, but

24:45

Donald Trump, how many times did he file for bankruptcy?

24:48

Like some of the most successful people in the

24:50

world have experienced tremendous

24:52

failure. And so to me, I don't really

24:54

believe in failure. Like I dealt, I

24:57

wrestled with that when I closed my fashion

24:59

business down because I was like, I thought I was going to be the

25:01

next Chanel. That was my goal. No,

25:03

I seriously did. And I didn't realize like

25:05

all the work, it's very difficult industry,

25:08

very difficult business to make money in.

25:11

And people are very picky about their clothes. But

25:13

I just looked at it, like that was one of my dreams.

25:16

And I, like most people would never take that

25:18

risk and chase a dream like that. And I

25:21

did, but it taught me a lot about

25:23

how to get comfortable, starting to self promote

25:26

and also just like business

25:28

building a brand because my brand is

25:30

very strong and I, people knew me

25:32

here in Chicago Holy shit, there's Deanna Marie label

25:35

here she is and all of that stuff. And I

25:37

did it. I

25:39

did have a level of success, but it wasn't

25:41

the level of success that I wanted. I wasn't like

25:43

breaking in the money. But I did

25:45

it. And so closing it was

25:47

hard and it was difficult, but I

25:49

went after my dream and I made it happen.

25:52

So go do it, everybody. Just go do it.

25:54

Just get your ass out there and pull the

25:57

damn trigger. Yeah. You brought up and you brought

25:59

up Donald Trump and I'm doing it from politics because I don't

26:01

talk politics. I think they're all dumb. And

26:03

they do a shitty job anyway. That being

26:05

said, you had brought on talking about

26:07

failures talking about bankruptcies.

26:10

I think fundamentally. As

26:12

a society because of our media debt,

26:15

like the word debt

26:15

is

26:17

used so negatively that it scares

26:19

the living shit out of people. And ultimately

26:22

failure is debt. Debt is failure. You

26:25

cannot be successful without

26:27

some sort of debt or failure. Richest

26:30

people in the world have a shit ton of

26:32

debt. They have so much debt, it would

26:34

make you nauseous. However, all

26:36

that is, is leveraging That experience,

26:39

that money, that person to

26:41

get ahead, to be successful, to make that money.

26:44

And if you as a person don't recognize that, then

26:46

you are one of those people that is getting

26:48

leveraged for someone else to get. Ultimately,

26:51

and you need to I need people to trigger

26:53

that and be like, I need to leverage

26:56

other humans or other money

26:59

for me to make money. That is the only way to truly

27:02

build and be successful to the degree which

27:04

you want.

27:04

Yeah. And most, and

27:06

if you go to any of these, like I've gone to Tony

27:08

Robbins, like his one of his shows

27:10

or events and he had speakers,

27:13

all these famous Gary or whatever

27:15

his name is. All the people, all the popular

27:17

guys out there that are, they're big time

27:19

speakers and making impacts. And they talk about

27:21

if you can't come into a lot of money, you should not pay

27:23

like your house down. You want to use the bank's money

27:26

to just make your mortgage payment and earn

27:28

interest. This lump sum money

27:30

that you have and God knows what, how much money people come into,

27:33

but he just made a point of lever,

27:35

like what you just said, leveraging other

27:37

people's money to get ahead. And

27:39

so you're right. Business takes money

27:41

and sometimes you gotta borrow it and see what happens.

27:44

You're gonna come out of it. You will it be a struggle

27:46

sometimes. When I lost, when my husband passed

27:48

away and I lost

27:51

everything. Like you're talking, we're, you're talking about multimillion

27:53

dollars, like we have businesses and

27:56

I had that larger than life. I

27:58

had the Mercedes, the Ferrari. We flew private,

28:01

the big mansion, the 10, 000 square foot

28:03

mansion, and like the

28:06

IRS was going to come after me for 250, 000.

28:08

Luckily I got out of that, but like

28:11

I had to, I had nothing. I

28:13

went as at the top of the world to nothing

28:15

and it was a struggle, but

28:18

now I'm back and I'm the happiest I've ever been.

28:21

I'm not making the money I want to yet, but

28:23

I'm getting there. I know it will come. And

28:25

I've had a lot of debt. I'm still working out some

28:27

of that debt because you're talking about this big, huge lifestyle

28:29

to nothing. I'm still working. I'm still

28:32

working out of some of that stuff, but I'm still here.

28:34

I'm great. Like I didn't die,

28:36

I I was what was I watching? I don't know. I was on

28:39

some real or something, but it

28:41

just, it was the little clip and I forgot what

28:43

movie it was and it was just like. But did

28:45

you die? No, you didn't. You didn't

28:47

die. You're good to go. Let's get going with this. So

28:49

exactly. All right. As we wrap this up, obviously

28:51

we're going to tag you and everything. So I'm not worried about

28:53

that. People are going to find you. Yeah. Find label

28:55

free podcasts. Yeah. It's phenomenal.

28:57

I just binged about four episodes in the last

28:59

two days.

29:01

Appreciate that.

29:02

That being said, what do you want to leave? What's one

29:04

thing you want to leave everybody with? That

29:07

can get them to take this next step or

29:09

maybe change their mindset.

29:11

Yeah. So since it is about mindset

29:13

and so label free is about dropping the labels,

29:15

and like becoming, like getting out of these self

29:17

limiting beliefs and it has, there's an alignment

29:19

there with mindset. And it, and

29:21

I think people get in their own way over complicating

29:24

things and. Overthinking things when

29:26

it really is so simple and

29:28

whoever you resonate with, like somebody is

29:30

going to resonate with my message versus resonating

29:32

with your message or Tony Robbins message or something

29:34

else. And it's very simple.

29:36

Like just take that first step. If something is scary,

29:39

take that first step. And with doing

29:42

new things creates new

29:44

wisdom and creates like a

29:47

different type of mindset in the, and you have

29:49

to grow as an individual. And as

29:51

you make the decision to grow. That

29:53

mindset's going to come in where you're going

29:55

to know that you're capable, it's possible

29:58

and failure is just

30:00

a part of the journey if it happens, but I

30:02

hope not. I hope you're incredibly successful,

30:05

but you just have to take that first step

30:07

and you have no idea what's on the

30:09

other side of that door. Once you start moving through.

30:12

Okay, Deanna said it, get off your ass

30:14

and take that first step.

30:15

It's like going to the gym. Damn it. Just got to get off

30:17

your ass and just do it.

30:18

Just get off your ass and do it.

30:21

The proceeding program was sponsored by Black

30:23

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30:25

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30:32

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30:34

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30:37

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30:44

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30:46

is available on the Black Mammoth website,

30:48

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30:52

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30:54

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30:56

strategies such as asset allocation,

30:58

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31:01

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31:03

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31:05

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31:07

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31:11

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31:27

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31:31

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31:34

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31:41

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