For almost any purchase of consequence, we tend to research the question, "Is it worth it?" Today we explore the first of some key aspects we all go through when considering a purchase - the functional, emotional, and social value we perceive something can deliver for us. These are some of the key questions brands and companies have already figured out when positioning, marketing, and selling to us. As a consumer, learn how to become more self aware about your buying habits and why you connect to certain messaging. As a business owner, marketer, or sales professional, learn some criteria you should start defining to get better results from your audience and customers.