Many women who have tried to conceive or have been pregnant are aware of the stigmas and frustrations that existing reproductive care products impose. Despite the variety of natal tools and resources available today, most haven’t adapted to the needs of their modern users. Sterile-feeling products and overly gendered designs subliminally make assumptions about the baby-to-be or add pressure to the aspiring mothers using them. Natalist introduces a neutral, compassionate line of conception and pregnancy products, without bright pink packaging and baby blue bottles inflicting outdated expectations on their users. The sustainable brand takes a human-centered approach to pregnancy planning, enduring, and recovery products. Natalist’s VP of Operations, Vernita Brown joins us to share how her and the female founder developed the brand based on their own unique pregnancy journeys, and what they did to get the startup in big box retailers so quickly. Natalist embodies its mission to bring comfort to the female experience in every aspect, from company culture to product packaging and use instructions. In this episode of Of Note, Vernita joins our hosts Joseph Nother and Kim Christ to explain how her brand reimagined and reintroduced pre-existing products to the marketplace amidst the pandemic, successfully catching the eye of retailers like Target and Whole Foods. Learn Vernita’s advice on acquisition, branding and driving company consensus, right here.