People have opinions. We like to question things, whether we say it out loud, under our breaths, or keep it bottled up inside. It can be harder to know where opinions come from, or where they might lead us.

In our minds, we employ a version of the scientific method: We observe, ask questions, create a theory. We’re not always rigorous about it. The data aren’t incomplete and we don’t always test our hypothesis. We don’t reflect on the evidence. Suspicion about motives leads to conspiracy theories and confirmation bias deepens our resolve.

To make a bigger difference, we need to find the right problem. Work to get out of our normal opinions, bias, and culture. Follow a process and look for guides. Our opinions are vital, but we need to know where we are and how we got there in order to map where we're going. The full article is available here, on our blog.

Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.

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