Mahmud Johnson, a 25 year old Liberian Dartmouth graduate, returned to Liberia to found JPalm. JPalm supplies farmers around Liberia with palm oil collection machines and then helps the farmers sell their crude palm oil. JPalm strives to use every part of the palm tree and not only sells the palm oil now but also sells the palm kernel shells as an alternative fuel source to charcoal. They have also branched out to found a beauty product line: Kernel Fresh. Kernel Fresh uses the oil inside of the palm kernel as a moisturizer for skin and hair. It is the new 'coconut oil' and is widely sold throughout Liberia. J-Palm has helped Liberian palm farmers multiply their profits, improve oil collection efficiency, and has created a vital supply chain infrastructure for palm oil in the country.