In this episode, I am joined by my first A.I guest, Marla the Marketing Sidekick, to explore the impact of AI on marketing. Together, we dive into various aspects of AI in marketing, including:An introduction to how AI is revolutionizing mar

Let's address it: Ep 1 - The Misconception of Accents

Apr 10th, 2024 9m 45s

Welcome to the first episode of "Let's Address It." This is a limited series where I'll be discussing the misconceptions that I often come across. In this first episode, "The Misconception of Accents," I'll discuss how everyone has an accent,

Bliss 10 | Relaxing Focus Ambient Music For Work, Study, and Chill | #lofi

Aug 2nd, 2023 2h 11m

This is the 10th track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection ofrelaxing focus ambient music that I use to increase my focus and productivity while working. Whether yo

Episode 21: Building and Nurturing Brand Communities: A look into Effective Community Engagement

Jul 9th, 2023 28m 46s

In this episode, I was honoured to be joined by Ziv, Digital Marketing Manager at St John Ambulance. Ziv, with his extensive background in digital marketing, graphic design, and creative communications, brought awealth of knowledge to our d

Ep 20: Bliss 2 | Relaxing Focus Ambient Music For Work, Study, and Chill

Mar 6th, 2023 1h 20m

This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether yo

Ep 20: Bliss 2 | Relaxing Focus Ambient Music For Work, Study, and Chill

Mar 6th, 2023 1h 20m

EP 19: The Payments Ecosystem in Africa -Unpacking the impact, challenges and opportunities that are changing the financial landscape.

Mar 4th, 2023 53m 10s

The payments ecosystem in Africa is vast and complex, with various stakeholders ranging from mobile network operators to financial institutions. Olusegun Otaru, a FINTECH Business Development Manager, joins me on this episode. We explore the Pa

EP 18: Long-form vs Short-form Content for social media marketing

Aug 22nd, 2022 53m 57s

Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer a

Ep 17 Bliss | Relaxing Focus Ambient Music For Work Study and Chill

Feb 18th, 2022 11m 41s

Do you know that feeling when you need to focus but find standard music too distracting? this ambient type of background sound provides the perfect solution. I often use it in order to make sure my workflow doesn't get interrupted by external f

EP 16. | Marketing Automation for Small Businesses: A Beginner's Guide

Feb 10th, 2022 12m 10s

Are you looking for ways to automate your marketing? In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what

EP 15. Go-To-Market Strategy (GTM)

Dec 30th, 2021 8m

In this episode, I briefly talk about Go-To-Market Strategy. The Go-to-Market Strategy (GTM) is a marketing strategy that helps you understand what your customers want and how to reach them. GTM requires an understanding of the customer's need

Ep 14. SaaS Metrics Pt3: MRR (Monthly Recurring Revenue & ARR (Annual Recurring Revenue)

Dec 29th, 2021 10m 19s

This is the third installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about MRR (Monthly Recurring Revenue & ARR (Annual Recurring Revenue), It's an essential metric for every SaaS bu

Ep 13 With Guest Edgar Baum Part 2 | Brand Evaluation Framework for Startups and businesses.

Dec 28th, 2021 19m 10s

This is the second part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Impor

Ep 12 With Guest Edgar Baum Part 1 | How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement

Dec 17th, 2021 23m 44s

This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Import

Ep 11: One Thing About Life (OTAL) SaaS Marketing Metrics Pt 2 - Conversion rate.

Dec 4th, 2021 10m 22s

This is the second installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about Conversion rate, It's an essential metric for every SaaS business.Watch it on Youtube

Ep 10: SaaS Marketing Metrics Pt1 Churn and Retention

Dec 2nd, 2021 8m 46s

This is the first instalment in a mini-series of SaaS Marketing Metrics, here I briefly talk about Churn and Retention rate.

Ep 9: Brands, Content, Social Media & More. - With Guest; Rosie Chong

Dec 2nd, 2021 36m 25s

In this episode, I have a guest with me and her name is Rosie Chong (Content Creator | Digital Marketing & Strategy Expert | Personal Branding Specialist and Podcaster). We got together to discuss Personal Branding and Linkedin, she shared her