0:00

Lead magnets are crucial if you

0:02

want to grow and scale your

0:04

online business, because a lead magnet

0:06

is anything you give your audience

0:08

for free, again, in exchange for

0:10

their name and email address. I'm

0:14

Amy Porterfield, ex-corporate girl turned CEO

0:16

of a multi-seven-figure business. But it

0:18

wasn't all that long ago that

0:21

I lacked the confidence, the budget,

0:23

and the time to focus on

0:25

growing my small but mighty business.

0:28

Fast forward past many failed attempts

0:31

and lessons learned, and you'll see

0:33

the business I have today. One

0:35

that changes lives and gives me

0:37

more freedom than I ever thought

0:39

possible. One that used to

0:42

only exist as a daydream. I

0:45

created the Online Marketing Made Easy podcast

0:47

to give you simple, actionable, step-by-step strategies

0:49

to help you do the same. If

0:52

you're an ambitious entrepreneur or one in

0:54

the making who's looking to create a

0:56

business that makes an impact and a

0:59

life you love, you're in the right

1:01

place, friend. Let's get started. My

1:10

Brand Voice Guide is my business's

1:12

North Star when it comes to

1:14

keeping all my business content and

1:17

marketing content clear, consistent, and inviting.

1:20

That's why I created the Brand Voice

1:22

Guide outline you wish you had sooner,

1:24

which is a free resource to help

1:26

your business experience the same as mine.

1:29

All you have to do is

1:31

plug in your business details into

1:33

the given outline that I've created

1:35

that has all the essential components

1:37

of a Brand Voice Guide. You

1:40

don't even have to pay to get

1:42

it created like I did. You can

1:44

plug in your information, and you'll be

1:46

well on your way to having a

1:49

cohesive voice across all brand assets. I've

1:51

even shared my own Brand Voice Guide with

1:53

you so you can use it as a

1:56

reference as you craft your own. It's like

1:58

having a mentor right by your side. So

2:00

go to amyporterfield.com/voice guide to

2:03

grab your copy of the

2:05

brand voice guide outline you

2:07

wish you had sooner. And

2:09

I can promise you you're

2:11

going to elevate your brand

2:13

instantly. That's

2:15

amyporterfield.com/voice guide.

2:18

Well, hey there, welcome back to online

2:20

marketing made easy. I'm thrilled that you're

2:22

here today because this episode is going

2:24

to be a game changer for you

2:27

when it comes to creating a

2:29

lead magnet that will help you

2:31

grow your email list with quality

2:34

leads. Now if you've been

2:36

here with me for a while, you may have

2:38

listened to a couple episodes about lead magnets already.

2:40

And that's great if you have, you'll have a

2:42

little bit of a head start because you're already

2:45

familiar with some of the things I'm going to

2:47

go over. But this

2:49

episode is like the Holy Grail of

2:51

lead magnet creation, because I'm going to

2:53

walk you through the entire process from

2:56

A to Z so that you can

2:58

make sure you are setting yourself up

3:00

for success from the very beginning. This

3:03

is a pretty hefty episode. It's jam

3:05

packed full of information. So make sure

3:08

that you have a notepad or a

3:10

Google doc open to take some notes.

3:13

And I just want to say that typically

3:15

when I do these episodes, when I do

3:18

a solo episode, that is more step by

3:20

step. These are the most popular episodes. So

3:23

I'd love to know what you felt about this

3:25

episode. If you want more like this, just drop

3:27

into my DMs. I'm at Amy Porterfield on Instagram.

3:29

Let me know if you want more of these

3:31

or how you felt about this because I'm making

3:33

it for you, my friend. So if you didn't

3:36

love it, I want to know if you did

3:38

love it. I want to know. So give me

3:40

some feedback. So I kind of know what direction,

3:42

because these are a lot of work. What I'm

3:44

going to share with you, this took a long

3:46

time to create and I'm all about it, but

3:49

I want to make sure that you're putting it

3:51

into use and you feel like it's full of

3:53

value. So anyway, feedback

3:55

would be greatly appreciated. All right,

3:57

let's dive in. Now.

4:00

As I go through this episode, I want

4:02

you to approach it with a beginner's mind.

4:05

Because if you're listening, then you want to

4:07

grow your email list. If you're listening, then

4:09

you see the value of an email list.

4:11

You know this is an area you probably

4:13

don't pay close attention to or give it

4:15

enough energy and attention. And

4:17

you know that if you grow your email list, it

4:19

will be easier to sell online. Social

4:21

media alone is not enough. It is

4:23

fickle. You do not own it. You

4:25

do own your email list. From

4:28

personal experience, I would never have the business

4:31

I have today if I wasn't able

4:33

to utilize a thriving email list. And

4:36

so if you want to take the

4:38

pressure off of making social be everything

4:40

to your business, meaning selling, growing an

4:43

audience, connecting with an audience, and you

4:45

would like your email list to do

4:47

some of that heavy lifting, then this

4:49

is the episode for you. But

4:52

you need to go through it with a beginner's

4:54

mind because you're going to know some of this

4:56

stuff, but you're going to walk away with pure

4:58

value that you can apply right away. And

5:01

so I just want you to have an open mind and

5:04

let's get into all the detail. Now

5:06

you may already be familiar with the concept

5:09

of a lead magnet, but people

5:11

call lead magnets different things like opt-ins

5:13

or a free offer or a free

5:15

giveaway or a free resource. So whatever

5:18

you want to call it, we are

5:20

talking about something that you create in

5:22

exchange for a name and email. Lead

5:26

magnets are crucial if you want to

5:28

grow and scale your online business because

5:30

a lead magnet is anything you give

5:33

your audience for free, again, in exchange

5:35

for their name and email address. Think

5:38

about some of the brands you like and

5:40

engage with. Chances are you've given

5:42

your email address to them to gain access

5:44

to some of their content. Maybe

5:47

it was a quick guide or a checklist or

5:49

a video. Maybe it was the

5:51

results of a quiz that you took. Maybe

5:53

it was a coupon code, which is really

5:55

popular for physical products. These are

5:58

all examples of lead magnets. Now,

6:00

a successful lead magnet leads

6:02

your ideal customer avatar or

6:04

your ICA to engage with

6:07

your brand, to consume the

6:10

free value you're offering and

6:12

ultimately turns them into fans

6:14

and ideally paying customers down

6:16

the road. So when your

6:18

ICA dives into your free lead magnet, you want

6:20

them to say, oh wow,

6:23

I can't believe I got this for

6:25

free. If this is free, imagine what

6:27

the paid stuff looks like. You want

6:30

it to be that good. You want

6:32

your lead magnet to be the conversation

6:34

starter that peaks their interest. They're

6:37

not ready to buy yet, so you're

6:39

going to meet them where they're at

6:41

right now and they're looking for a

6:43

solution to their immediate challenge or their

6:46

immediate desire. I always

6:48

say your lead magnet helps your

6:50

ICA cross an invisible bridge and

6:52

you're helping them get to where

6:54

they want to be. All

6:56

right. So now that you

6:59

know the purpose of a lead

7:01

magnet, let's talk about the fun

7:03

stuff. How the heck do

7:05

you figure out what the topic of

7:07

your lead magnet should be? This

7:10

is where so many of my students get stuck,

7:12

but I promise this is much simpler than you

7:14

think it might be. To help

7:16

you determine the topic of your lead

7:18

magnet, there are a few simple questions

7:20

you can ask yourself. Remember, the purpose

7:23

of your lead magnet is to help

7:25

your ICA solve an immediate problem or

7:28

pain point or a desire

7:30

that they have. So here are some questions

7:33

you can ask. What

7:35

is the best place to start

7:37

the conversation with your ideal customer

7:39

avatar? So the best

7:41

place to start the conversation, which

7:44

usually is right where they are

7:46

right now. One of the

7:48

biggest mistakes I see with lead magnets is you

7:50

are starting the conversation deep into

7:52

your topic and

7:55

it's far beyond where your audience is

7:57

actually starting. So you're 10 steps ahead.

8:00

teaching them some advanced strategy or

8:02

some advanced concept and they're like,

8:04

whoa, whoa, whoa. I literally just

8:06

started this journey and I've got

8:08

questions and concerns and challenges that

8:11

I'm not even there yet. So

8:13

usually you got to back up

8:15

a little bit, meet them

8:17

where they're at with whatever it is you're giving

8:19

them in that lead magnet so that they feel

8:21

like you read their mind like, oh, how did

8:23

you know that's where I am right now? How'd

8:25

you know that's what I was thinking? But you

8:28

tend to need to take a few steps

8:30

back to really nail down the perfect topic

8:33

for a lead magnet. Okay, so number one,

8:35

where is the best place to start the

8:37

conversation? Number two, what is the number one

8:39

question you get asked all the time? Think

8:42

about it. What do people ask you about?

8:44

Number three, what topic do you feel like

8:46

you could talk about for hours on end?

8:48

Like you're excited to talk about it and

8:50

you have a lot of knowledge to share.

8:52

Number four, this is such a good question.

8:55

What should your ideal customer avatar

8:57

be asking you that they are

8:59

not asking you yet? So if

9:02

you do a little research and kind of figure

9:04

out where they are in their journey right now,

9:06

whatever the topic is, what

9:08

questions should they be asking that

9:10

they don't know to ask? Here's

9:12

another one. What is your ideal

9:15

customer avatar most afraid of? What

9:17

are they afraid of admitting? What

9:19

are they afraid of addressing? What

9:21

are they afraid of happening? Maybe

9:24

you meet them there. Number six, what

9:26

could help your ideal customer right

9:28

this minute? That's another thing. We're

9:30

going for a quick win, an

9:32

immediate boost of results,

9:35

not big results, but a quick

9:37

win. So what could help them

9:39

right now? Number seven, what

9:41

is something your ICA isn't expecting from you

9:43

yet if you offered it for free, it

9:45

would knock their socks off. They're like, whoa,

9:48

I didn't even know I needed this, but

9:50

you know me well. Great. I

9:52

wasn't expecting you to send me this. Number

9:55

eight, how can you get your ICA

9:57

unstuck or out of overwhelm such as

9:59

this? a good one. Number nine, what

10:01

are your ICA's biggest pain points and

10:03

or desires? What would help ease their

10:05

pain or help fulfill a desire? Now

10:07

we're going for a quick win. So

10:09

we're not going deep down a rabbit

10:11

hole and you're solving all their problems

10:13

around a specific topic, quick win so

10:15

that they say, whoa, that's so good.

10:17

What else you got? And that's where

10:19

down the road, you're like, well, I

10:21

have a course or a membership or

10:23

a coaching program or whatever it might

10:26

be. Okay. And then number

10:28

10, what does your

10:30

ICA need to understand, be aware

10:32

of, or believe in

10:35

order to want or need your program, product

10:37

or service? This is what I call the

10:39

golden question. So I'm going to repeat it

10:42

one more time. Are you ready? What

10:45

does my ideal customer

10:47

avatar need to understand,

10:50

be aware of, or

10:53

believe in order

10:55

to eventually want or

10:57

need my program, product or service? So

10:59

before they ever buy from you, what

11:01

do they need to understand, be aware

11:03

of, or believe? This one

11:06

is a big one and it

11:08

really examines your end game. And

11:10

I get it. You might not be

11:12

ready to sell anything yet. Maybe

11:15

you're just nurturing your audience, growing your audience,

11:17

growing your email list right now, which

11:20

is a brilliant move by the way,

11:22

you can start growing your email list

11:24

before you have anything to sell. Actually,

11:26

it takes a lot of pressure off

11:28

you and you're just giving, giving in

11:30

service. So it's a beautiful thing if

11:32

you have that luxury to not have

11:35

to make money right now. But on

11:37

the flip side, perhaps you're already thinking

11:39

about what you eventually want to create

11:41

or sell. And so that golden question

11:43

is really helpful. Or perhaps you're already

11:45

in the game, you're actively promoting a

11:47

course, a membership, some kind of coaching

11:49

package. So asking that golden question, what

11:51

did they need to understand, be aware

11:54

of, or believe before they're ever ready

11:56

to buy from me essentially is the

11:58

question, then by all means. means if

12:00

you can answer that question, that is

12:02

your freebie. So wherever

12:04

you find yourself, it's essential to think

12:06

about what you're offering or planning to

12:08

offer in the future when you're crafting

12:10

your lead magnet. Your content should

12:12

seamlessly fit with whatever you've got

12:14

in the pipeline and sets the

12:17

stage for your offerings ahead. So

12:19

just keep that in mind as

12:21

you go through those questions. And

12:23

by the way, feel free to pause this episode

12:25

right here so that you can take some time

12:27

to answer the questions before moving on, I will

12:30

put them into the show notes.

12:32

So Amy porterfield.com/690. I will list

12:35

all 10 questions in my show

12:37

notes, copy paste, put them in

12:39

a Google Doc, answer those questions,

12:42

it will make a

12:44

difference. So Amy porterfield.com/690.

12:47

Next, I'm going to walk you through several

12:50

different types of lead magnets. So you can

12:52

start thinking about the format of what you're

12:54

going to create. Because I want to talk

12:56

about the difference between the lead magnet

12:59

itself, the topic, what you're teaching,

13:01

and then the format, the type

13:03

that you are going to create.

13:05

And those are different. The topic

13:08

and the type are different

13:10

entities to think about. How about that? I

13:12

actually have a podcast episode that goes really

13:15

in depth on this. So you can feel

13:17

free to listen to it at some extra

13:19

time that you have some extra support if

13:21

you want it. It's called the Ultimate Guide

13:23

to Choosing the Right Lead Magnet for Your

13:25

Audience. And it's an oldie but a goodie

13:28

and still totally stands. So it's episode

13:30

214. So anytime

13:33

I give you a number of

13:35

an episode, just put Amy porterfield.com

13:37

in front of it. So Amy

13:39

porterfield.com/214. I'll link to it

13:41

in the show notes as well. But

13:43

that is a really in depth episode.

13:45

Again, the Ultimate Guide to Choosing the

13:47

Right Lead Magnet for Your Audience. But

13:49

for now, I'm going to run you

13:52

through the most common types of lead

13:54

magnets that you can create. So you

13:56

have an overview. So again, these are

13:58

types, which would be related to

14:00

the format, the content you put

14:02

in it, and the topic are

14:04

different. It's a different conversation. So here we

14:06

go. The first one is

14:08

a cheat sheet. And let

14:10

me tell you, these are my absolute favorites.

14:12

I'm all about them because I love a

14:14

good cheat sheet. So if you've been tuning

14:17

into my podcast, chances are you've snagged one

14:19

from me before. And a cheat sheet

14:21

is essentially a jam-packed series

14:23

of pages loaded with steps and

14:25

examples and plenty of visuals to

14:27

really drive home a strategy. And

14:30

what makes cheat sheets so fantastic

14:32

is how easily digestible they are.

14:34

I mean, nobody wants to spend

14:37

weeks plowing through a lead magnet.

14:40

And that's the beauty of a cheat sheet, like short and

14:42

sweet. Tell me what I need to do. Give me the

14:44

step by step. I'll do it. So remember,

14:47

quick wins are where it's at. Keep

14:49

it simple and keep it valuable. Now

14:52

moving on to the second lead

14:54

magnet option, workbooks. These provide

14:56

both information and actionable steps for

14:58

your potential clients or students to

15:00

roll up their sleeves and dive

15:02

in. Workbooks are

15:05

brilliant because they not only deliver

15:07

your content, but also empower your

15:09

audience to take meaningful action. They

15:12

typically feature interactive elements like fill

15:14

in the blanks and guided exercises,

15:16

which are great because it helps

15:18

your audience achieve a specific goal

15:20

or solve a certain problem.

15:23

And that's gold right there, right? It's

15:25

definitely important to note that crafting a workbook

15:27

requires a bit more time and effort. And

15:29

we're not talking about a 20 page

15:32

workbook. I want three to

15:34

10 pages max, nothing more

15:36

than that. Because if somebody opens

15:38

up one of your freebies and it's like 20, 30,

15:40

40 pages, they're going to

15:43

tell themselves they do not have time for this

15:45

right now and they will never come back to

15:47

it. It's free, which means it

15:49

has a lower perceived value. We need to

15:51

be honest about that. When you

15:54

pay for something, it has a higher perceived

15:56

value. So this is free and now it's

15:58

40 pages and I have a busy. and

16:00

there's too much for me. And people want

16:02

to get from point A to point B, whether

16:04

it be a challenge or desire, as fast as

16:06

humanly possible. So no matter what

16:09

type of lead magnet you choose, keep

16:11

it short, sweet, and to the point.

16:14

Now next up is a guide.

16:16

Now the beauty of a guide is the

16:18

fact that you can get in depth here,

16:21

but you don't need to give so

16:23

much information that it overloads, which I

16:25

just talked about. Now, how is a

16:27

guide different than a workbook? Well,

16:30

a workbook is more

16:32

so like answering questions and

16:34

giving prompts and it's interactive.

16:37

A guide is just

16:39

what you're thinking about, like a tour

16:41

guide. It's showing them the way. So

16:43

when you create a guide, it's like,

16:45

you're doing this first, then you're doing

16:47

that next, and then you're doing this.

16:49

And then you can give detail like

16:51

how to do this step. So usually

16:54

a guide is more step by step

16:56

or more of a roadmap. And you

16:58

have an end destination. So we're starting

17:01

here, we're ending here. Here's your guide

17:03

on how to get there. So

17:05

use it in that way in terms

17:07

of a roadmap. And that's how it's

17:09

different than a workbook, but it can

17:11

be just as valuable. All

17:13

right, let's talk about lead

17:15

magnet four, which is video

17:18

or audio. So in

17:20

this option, you're giving your audience a chance

17:22

to dive into your content, either through watching

17:24

a video or tuning into an

17:26

audio. And usually these are mini trainings.

17:28

That's kind of like how they're set

17:30

up. Now, what I love about video

17:33

and audio is that they add an

17:35

extra layer of personality and connection. They

17:37

get to see the real deal. Like

17:40

they're seeing your personality, they're seeing how

17:42

you teach, how you show up, they're

17:44

seeing the person behind the content, and

17:47

really just your overall vibe. And

17:49

that's something you cannot get from

17:52

a PDF. And so the level

17:54

of connection is absolutely higher, but

17:56

also it's more work, right? And

17:59

so one drop. back to video or audio.

18:01

If you don't feel good on video, don't do

18:03

this one. Don't be ambitious and push yourself. If

18:05

you don't feel good on video, it's going to

18:07

show. So let's just kind of work on getting

18:09

more comfortable on video. And in the meantime, do

18:11

a different kind of lead magnet. But

18:13

I will tell you, audio is really cool. I

18:16

have a few of my peers that they've done

18:18

just, it's kind of like

18:20

a mini podcast, but it's a private

18:22

mini podcast that only you get if

18:24

you sign up for it. And

18:27

also if you are in the wellness space,

18:29

if you do any kind of guided meditation,

18:31

absolutely do an audio. But I could think

18:33

of like 10 different audios I could do

18:36

and I teach online marketing. So I feel

18:38

like there's a lot of option here, but

18:41

only do the video if you feel comfortable

18:43

on video and you can do it quickly.

18:45

Lead magnets should not take you weeks and

18:47

weeks to create. They should take you like

18:49

two to three days max. So

18:51

just don't overdo it here. Okay,

18:53

next up, lead magnet number

18:55

five, this is way more advanced,

18:57

but it's a challenge. So like

18:59

a free challenge. So you're inviting

19:02

your audience to do something specific

19:04

every single day for let's say

19:06

five days or seven

19:08

days. But here's the kicker. A challenge

19:10

isn't just about doing something for the

19:12

sake of it. It's about sparking real

19:14

change, whether that's in how your ideal

19:17

customer avatar thinks, how they feel, how

19:19

they show up or the results that

19:21

they want to see in their business

19:23

or in their life. I'll

19:26

be honest, challenges are a

19:28

powerhouse list builder. They

19:30

can really get the right people

19:33

into your audience, but they

19:35

are a lot of work. And

19:38

you've got to think about like, if you've ever been

19:40

in a challenge, you have to ask yourself, do I

19:42

want to do a private Facebook group? I don't think

19:44

so. I wouldn't go that route. I would

19:46

do an email challenge and I've seen

19:48

my friends do this. Rachel Cruz, I loved

19:50

one of the challenges she did. So let

19:53

me set the stage real fast to give

19:55

you an example. So Rachel, I

19:57

don't know if she still has it, but she used to

19:59

have this challenge. where you

20:01

can find hidden money in your life. I'm

20:03

making this up because I don't remember the

20:05

details, but here's the concept. It was like

20:07

five days of finding hidden money in

20:10

your life. And so

20:12

essentially every day you sign up for

20:14

it and every day you would get

20:16

an email from Rachel and she would

20:18

say, okay, here's your challenge today. And

20:22

one of the challenges might be I want you to

20:24

go through your last three credit

20:26

cards, have a highlighter,

20:29

and I want you to highlight

20:31

every expense that might be

20:33

for a tool, software,

20:35

a subscription that you are

20:37

no longer using. You're

20:40

staying signed up because maybe one day you'll use it

20:42

or you might need it and you

20:44

don't want to lose it, but it's sucking money

20:46

from you. And so what if

20:49

you found two or three subscriptions that

20:51

you're no longer using? That could be

20:53

a hundred dollars every month that

20:55

you start saving. It was things like that.

20:57

So she would give you just a really

20:59

simple, easy challenge, but it would be emailed

21:01

for five days straight. And then at the

21:04

end of the challenge, maybe on day six,

21:06

she might pitch her book or

21:08

community she has or encourage you to

21:10

go start listening to her podcast or

21:12

something like that. And

21:14

so I love a good challenge in that way,

21:16

but I would just keep it email only. And

21:19

of course you would advertise it on social.

21:22

You could run ads to the challenge, but

21:24

it's not like a typical challenge where people

21:26

get into a Facebook group and every day

21:28

you're live. That's not sustainable

21:30

for list building. And that

21:33

might be great if you add it to a

21:35

promo, but I'm not talking about that kind of

21:37

production. Okay. Lead magnet

21:39

number six, a quiz. And here's the

21:41

deal. The beauty of a quiz lies

21:43

in the insights you gain about your

21:45

audience. So a quiz is as

21:47

much for you as it is for

21:50

your audience. You get just as much value as they're

21:52

going to get. And that's the only lead magnet where

21:54

I think that is true. So

21:56

basically someone signs up for your quiz.

21:58

They answer your question. and then to

22:00

get their results, they need to give you their name and

22:03

email. Now, what's so cool about

22:05

this is once you get their name and

22:07

email, you can email them their results and

22:10

at the end of telling them about their results, you

22:12

can give a call to action. Now

22:14

that you know your results, go listen to this

22:16

podcast because it will relate to you or if

22:18

you have a book you

22:20

want to sell or even a course, you could say,

22:22

if you want to dive into

22:24

this even more, I've got a course all

22:26

about XYZ. So I really like the call

22:28

to action you can do on the results

22:30

quiz page after somebody opts in. And

22:33

the reason why quizzes are so powerful

22:35

is they just answered a bunch of

22:37

questions. So now you're learning about your

22:39

audience because on the back end, you

22:42

can analyze all the data you collected.

22:44

And also the reason why quizzes are

22:46

so cool is that people love to

22:48

learn about themselves. We are all into

22:50

ourselves, right? So tell me about me.

22:53

What do you know about me?

22:55

What does this say about me, me, me? That

22:57

is very just human nature. So quizzes

22:59

work like gangbusters. I

23:02

have an entire podcast about how to

23:04

create a quiz. I will link to it in

23:06

the show notes. You will get that and

23:09

you can create a quiz on your own.

23:11

Definitely more advanced than a cheat sheet guide

23:13

or a workbook, but really

23:15

powerful. So my last

23:17

lead magnet that I want to talk

23:19

about is a free course. Now,

23:22

when I mentioned a free course, I want you

23:24

to shift gears just a bit. This isn't the

23:26

kind of course that I walk you through in

23:28

digital course Academy. Instead, think of it like a

23:31

sneak peek into what you might offer for a fee

23:33

later on. So we're talking

23:36

mini course, okay? Or like a workshop

23:39

course, something that I teach my students

23:41

how to do. A workshop course would

23:43

be like a one hour

23:46

course on a very specific topic and

23:48

you can record it and then give

23:51

that away for free. Or like a

23:53

mini course might have two or three

23:55

modules max, really not more

23:57

than that. So you're just kind of...

24:00

Getting them started there dipping their toe

24:02

in the water around the topic giving

24:04

your audience maybe a few moments

24:07

of new insight but you're not like

24:09

rocking the world and changing their perspective

24:11

like in a huge way or getting

24:13

them huge results that's what your course

24:15

is when you go to digital course

24:17

academy and i teach you how to

24:19

build out that full blown course that's

24:21

not what we're talking about. However

24:23

a little mini course my

24:25

good friend karen crabtree she

24:27

has a course on weight

24:30

loss and essentially you're signing

24:32

up for this course but

24:34

you can get through it really

24:36

quickly and then she'll invite you into

24:38

her membership which i love that model i think it's

24:40

so smart i think she used to do it that

24:42

way i think she's still doing it that way as

24:44

well. Okay, so

24:47

i just gave you seven ideas

24:49

for the type of

24:51

course that you can create and

24:55

you can't go wrong with any of them, but

24:57

if you're just starting out you're going to choose

24:59

something a little simpler. And if

25:01

you want to be more advanced a little bit

25:03

more in depth so like the

25:05

simple ones cheat sheet workbook guide

25:08

a little bit more advanced video

25:10

and audio. Definitely

25:12

more advanced challenge quiz or free course and

25:14

by advanced they're just going to take you

25:16

a little longer to create and you got

25:18

to jump through a few more hoops to

25:20

make them work, these are just seven ideas

25:22

to get you started and there are plenty

25:24

more out there to explore it start

25:26

signing up for people's lead magnets see how

25:29

they do what their options. So if you're

25:31

going to be offering maybe that will spark

25:33

some inspiration for you as well remember a

25:35

lead magnet is any free value you give

25:37

to your audience in exchange for their email

25:39

address so your lead magnet could be a

25:41

template. Oh

25:43

i've got to tell you about two of

25:46

my students Katie codwell and Alyssa Jenkins they're

25:48

realtors and their podcasters and their educators because

25:50

they have a course but listen to this.

25:53

They decided on their podcast they were going

25:56

to give away a template as a lead

25:58

magnet that they use in their. own

26:00

business of real estate. So

26:02

on their podcast, they're like, hey guys, we use this

26:04

really cool template we created on our own and it's

26:06

really changed the game for us in this way or

26:09

that way, but we're going to give it away for

26:11

free. All you need to do is give your name

26:13

and email and it's yours. Well this

26:15

template was so popular with their audience that

26:17

the audience is like, do you have more

26:19

templates like that? Like what else are you

26:22

using to grow your book of business for

26:24

real estate? Like what other templates do you

26:26

have? Which gave them the idea,

26:28

wait a second. We might have

26:30

a course in us. So they joined Digital

26:32

Course Academy, learned how to create and launch

26:34

a course and they took all of the

26:36

templates they personally use in their business and

26:38

they use them inside of a course. So

26:41

the course was primarily different templates, but

26:43

the videos were how to use the

26:45

templates and people paid for this course,

26:47

of course, and in two years

26:49

they made a million dollars. I

26:52

know you're focused on marketing and selling

26:54

your digital products, but I know many

26:56

of you also have physical products and

26:58

I want to talk about Shopify. Shopify

27:02

is a user friendly commerce platform

27:05

that helps you, my dear online

27:07

entrepreneur, build an online store

27:09

and make more sales at any stage of

27:11

your business. They're the force

27:14

behind Allbirds, Rothy's, Brooklyn and

27:16

millions of other businesses at

27:18

every size. Let me

27:20

tell you why Shopify is an

27:22

online entrepreneur's dream platform. It's because

27:25

it helps turn your browsers into

27:27

buyers with the internet's best converting

27:29

checkout experience. In fact, it converts

27:31

36% better compared to other

27:33

leading e-commerce platforms. Yeah,

27:35

loving that. And I don't

27:38

know about you, but as an online

27:40

entrepreneur, my customer's experience, especially when it

27:42

comes to checking out is so important.

27:45

Plus, not only do they support your

27:47

customers, they support you as the entrepreneur.

27:50

Shopify's award winning help desk is there

27:52

to support your success through every question and

27:54

every step of the way. There's

27:56

a reason Shopify powers 10% of all e-commerce.

28:00

commerce in the US because

28:02

businesses that grow, grow with

28:04

Shopify. Sign up for a $1 per

28:06

month trial period at

28:09

shopify.com/made easy, all

28:11

lowercase. So go to

28:14

shopify.com/made easy. Now

28:16

to grow your business, no

28:19

matter what stage you're in,

28:21

that shopify.com/made easy. We

28:25

are online marketers, which means we

28:27

have unique needs. And

28:29

there are so many options out there

28:31

for paid media. Sometimes it's hard to

28:33

figure out where should you go to

28:35

reach your ideal audience? But here's the

28:37

thing. Have you thought about LinkedIn Have

28:40

you thought about LinkedIn ads?

28:43

LinkedIn ads empowers marketers with solutions

28:45

for you and your customers, and

28:47

it allows you to build the

28:50

right relationships and drive results and

28:52

reach your customers with meaningful content.

28:54

You do not want to sleep

28:57

on LinkedIn ads. And here's the

28:59

thing, 79% of content marketers said

29:03

LinkedIn produces the best results for

29:05

paid media. I hear it from

29:07

so many of my peers. And

29:09

I know you're doing important work. And

29:12

with that, you want to make sure that

29:14

the work you're doing is getting in front

29:16

of the right people. And that's what LinkedIn

29:19

ads will allow you to do. So let your marketing efforts connect

29:21

with the right audience and get a $100

29:21

So let your marketing efforts connect with the

29:23

right audience and get a $100 credit on

29:27

your next campaign. So if

29:29

you go to linkedin.com/Amy, you can get

29:32

that $100 credit. So

29:35

that's linkedin.com/Amy, terms

29:38

and conditions apply. So

29:43

you never know your lead magnet. If it

29:45

pops off, if it does really well, then

29:48

my friend, you might have a course

29:50

in you where you elaborate and obviously

29:52

go a whole lot deeper, but just

29:54

pay attention to what works for you.

29:56

Okay. So you're

29:59

armed with some ideas. of the

30:01

topic your lead magnet could be about, answering

30:03

those 10 questions that I'm gonna put in

30:05

the show notes. And now you know there's

30:07

different formats or types of lead magnets you

30:10

can create. So let's talk about a few

30:12

different strategies that you can keep in mind

30:14

when you go to create them. The

30:17

first thing to remember is how you

30:19

name your lead magnet and this can

30:21

make or break its success. You want

30:24

the title of your lead magnet to

30:26

spark curiosity, pull people in with what

30:28

they're going to take away from it and

30:31

it needs to explain what it is they're

30:33

going to get. So let's not do cutesy

30:35

names that make no sense. So

30:37

here are a few approaches to consider. First,

30:40

we have the how to approach.

30:42

It's simple, it's direct, it tells

30:45

your audience exactly what they'll learn.

30:47

So for instance, how to design

30:49

stunning graphics for your brand leaves

30:51

no room for guesswork. I'm all

30:54

about a title that leaves no

30:56

room for guesswork. And

30:58

then there's the how I angle.

31:00

This adds a personal touch, drawing

31:02

on your own personal experiences to

31:04

connect with your audience. So picture

31:07

something like how I negotiated a

31:09

raise and doubled my income. It's

31:11

real, it's relatable, and it sure

31:13

piques some interest, right? And

31:16

then next we've got the intriguing

31:18

question technique. This one's all about

31:21

tapping into your audience's curiosity and

31:23

addressing their pain points head on.

31:25

So for instance, how secure is

31:28

your online business from cyber threats?

31:31

It's a question that definitely

31:33

gets your attention while also

31:35

offering the promise of valuable

31:37

insights. So these are

31:39

just a few idea starters, but

31:41

of course, chat GPT. Come

31:44

up with the title, ask chat GPT

31:46

to give you 10 better ideas that

31:49

pique your curiosity and engage your audience

31:51

and gets them to want to dive

31:53

in deeper, however you want to write

31:55

that prompt, but come up with one

31:58

idea and then use chat GPT. And

32:00

then when it comes to writing the copy for

32:02

your lead magnet or the script if you're doing

32:04

a video I recommend keeping

32:06

it concise and scannable. So people

32:09

have short attention spans Especially

32:11

when something is free. So

32:14

you want it to be easy to digest and If

32:18

you're doing like long form

32:20

like a guide still easy

32:23

to digest So use bullet

32:25

points sub headings short paragraphs to

32:27

break up the text and make

32:29

it easy to read use Images

32:33

things like that go a long way and you

32:35

can use canvas So if you're using a PDF

32:37

get into Canva find a PDF template I'm a

32:39

big fan of never ever starting from scratch Get

32:42

a PDF template and build your content into

32:45

that so it will look really good and

32:48

then of course you can use chat and

32:50

GPT to come up with the Content that

32:52

you're putting into these lead magnets and

32:55

writing the copy to talk about your

32:57

lead magnets But we're not using chat

32:59

GPT as the end-all be-all, right? It's

33:01

very obvious You're just going to blend

33:03

in with the online noise this content

33:05

needs to come from you It has

33:07

to be good and it

33:09

has to be relatable and that means

33:11

chat GPT can be a guide or

33:13

a starter Like a Kickstarter, but it

33:15

is not the end-all be-all promise people

33:18

will know I promise you and also

33:21

When you're writing the copy to talk about

33:23

your lead magnet and when you're writing the

33:25

copy that's in your lead magnet You want

33:28

to use language that speaks directly to your

33:30

ideal customer avatar? Now this

33:32

is easier than it sounds I promise but

33:34

you need to do a little homework in

33:36

order to nail this So if

33:39

you want to write copy that truly resonates

33:41

with your ICA at a high level you

33:43

have to know them You

33:46

have to know them like they're your best friend You

33:48

have to understand their pain points their desires.

33:51

What makes them tick? I was given a

33:53

compliment the other day I was

33:55

speaking on a panel for podcasters

33:59

and a woman that that secures my ads

34:01

for my podcast. She said, Amy,

34:04

you know your audience so well,

34:07

which means that you're very careful about what

34:09

ads you'll run on your podcast because you

34:11

know if your audience will resonate or not.

34:13

How do you know your audience so well?

34:15

First, I thought that was a huge compliment,

34:17

like one of the best I can get.

34:20

But two, it's because I ask

34:22

a lot of questions and I try to

34:24

read between the lines and I pay attention

34:26

to when they complain or when they are

34:28

frustrated or when they come to me and

34:30

say, I just need extra help. I'm very,

34:32

very aware of what is stopping them in

34:35

their tracks. But this has been years and

34:37

years of paying attention. So as long as

34:39

you start paying attention now, over time, it

34:41

does get easier that you feel like you

34:43

know your audience so well. It also helps

34:45

that I was my audience. So for those

34:47

of you who are just starting out, I

34:50

remember like it was yesterday, my first few

34:52

years of business, and it was hard.

34:54

I was gonna say it was bad. I don't

34:56

think that's the right word. It was tough though.

34:59

And so I remember the feelings, the emotions,

35:01

all of it. So that helps me know

35:03

my audience well. That's not true for everyone

35:06

listening right now. You might not be your

35:08

avatar, your avatar but years ahead. One

35:11

of my course creators, he is

35:13

a man that helps women

35:15

going through menopause with their

35:17

workouts. He's never been one

35:20

of his ideal customer avatars. So that's

35:22

a little bit different for him. So

35:24

it's not right or wrong. It's

35:26

just an advantage when you have been. Okay,

35:29

so you gotta know your audience and

35:32

you've gotta spend the time to really get

35:34

to understand who they are. And

35:36

you don't need to be a professional writer of

35:38

getting back to writing the copy for your lead

35:40

magnet, writing the marketing copy to promote it. We're

35:43

not looking for professional copywriters here,

35:45

right? Just use your knowledge and

35:47

your insight about who this audience

35:49

is. Use the language they're using

35:52

when they're talking about their problem or

35:54

desire, and then use chat GPT as

35:56

well. I actually have a whole

35:58

episode about this. It's called chat GPT. AI

36:00

and how to use it in your marketing. And

36:02

it's with a woman that used to run all

36:04

my ads before I brought it in house. Her

36:07

name's Emily Hirsch and you can find that episode

36:09

at 572. So

36:11

you know what to do, Amy porterfield.com/572.

36:15

Of course, I will link to it in the show notes. Okay,

36:18

next up is designing your lead magnet.

36:20

This is another area where my students

36:22

tend to get stuck because they think

36:24

they have to be a graphic designer

36:26

to create something that's visually enticing. And

36:28

let me tell you my friend, that

36:30

is not true. So just

36:32

get that out of your head right now

36:34

because there are so many resources. And

36:37

I know I'm going to sound old

36:39

when I say this, but when I

36:41

first started, there were not nearly as

36:43

many design resources as there are now.

36:45

So I feel like you have no

36:48

excuse in this area. So I've got

36:50

a few of my favorite. I'm going

36:52

to link to the websites in my

36:54

show notes for a quick reference that

36:56

I really love. But obviously we all

36:58

know Canva, right? Canva is great. It's

37:00

user friendly. It has templates for every

37:03

type of lead magnet under the sun.

37:05

It's literally plug and play. The

37:07

icing on the cake is that it's completely

37:09

free to use and has an option to

37:12

upgrade for even more features. So

37:14

that's great. So Canva for

37:16

PDF guide workbook. Now,

37:18

let's say you're doing video based

37:20

lead magnet. Well, there's this tool

37:22

called VideoAsk and it's a platform

37:24

that makes it really easy for

37:27

you to create video that grabs

37:29

attention and encourages your ICA to

37:31

take action. I've used it

37:33

in my business, something you can check

37:35

out. But obviously you don't need VideoAsk

37:37

to just make a video lead magnet,

37:39

right? Get your iPhone, record it on

37:41

your iPhone and then you can put

37:43

it on just a web page on

37:45

your website as well. But VideoAsk, you

37:48

can use it for many things. Very

37:50

cool. And then for

37:52

high quality imagery, I love

37:55

Unsplash and I love

37:57

Social Curator. So Social Curator

37:59

is a... membership, but every single month

38:01

you get images that you can use

38:03

in slide decks for webinars for trainings.

38:05

You can use them throughout all your

38:07

lead manuals. You can use them on

38:09

social media. You can use them on

38:11

your website. So, Upsplash is

38:14

great for images, but Social

38:16

Curator is my absolute favorite resource

38:18

for images. We use it

38:20

every single month. So, if you've

38:22

ever been on a webinar, all

38:25

the images you see that aren't me or

38:27

my team, they're from Social Curator just for

38:30

the record. Now, if you're

38:33

simply not feeling up to designing

38:35

something yourself, I get it. That's

38:37

okay. So, you could use Fiverr

38:40

or 99designs. I've got to tell

38:42

you, this is so wild. So, there's

38:44

this guy that I use on

38:46

99designs and I have

38:49

used him to create some

38:51

of our PDFs because we do

38:54

hundreds of PDFs inside my courses.

38:56

So, we design a template with

38:58

my designer and then we give

39:01

it to my 99designs

39:03

designer and he takes all my content

39:05

and formats it into my template that

39:07

I've created. But we're talking tons of

39:09

templates. So, we needed a resource. I've

39:12

been using him for at least

39:14

10 years. We give him

39:16

Christmas presents. He has been in my world

39:18

forever and it used to just be me

39:20

and him. And then now I

39:23

haven't talked to him for years except just

39:25

to thank him and wish him a happy

39:27

holiday when we give out gifts. But it's

39:29

my team who now talks to him on

39:31

a regular basis. But 10 years, the same

39:34

guy from 99designs that I found just randomly.

39:36

So, that makes me really happy. I love when

39:39

we can have a contractor that we keep in

39:41

the fold for a long time. So, anyway, those

39:43

are some of my favorite tools to use. On

39:45

my website, I've got this resources tab that you

39:47

can find more resources that I absolutely love. But

39:50

I'll make sure to link these in the show

39:52

notes as well. Okay, so

39:54

once you have your lead magnet created, the

39:56

next step is to create your landing page

39:58

and your thank you pages.

40:01

So you need a page where you talk about

40:03

your lead magnet and then people give you their

40:05

name and email and exchange and then you need

40:07

a page where they land to say, all

40:10

right, this went through. Yay. That sounds really

40:12

weird, but go check your email, you know,

40:14

just a thank you page. So we're going

40:16

to keep these really simple. And

40:19

the way I look at your landing page

40:21

is like the front door to your lead

40:23

magnet. It's where your visitors land after clicking

40:25

on, let's say an ad or a link

40:27

on social media. And it's where they're going

40:29

to decide whether to opt in and give

40:32

you their email address or not. So

40:35

you want to make this great. And then, of

40:37

course, the thank you page is where the magic

40:39

happens after someone opts in on your landing page.

40:41

It's your chance to confirm that they're

40:44

often went through because oftentimes, you know, when you

40:46

sign up for something and then nothing happens and

40:48

you're like, did that go through? Did they get

40:50

my email? And so I think

40:52

it's important that they land somewhere. You tell

40:55

them it went through, express your gratitude for

40:57

them signing up and guide them on their

40:59

next steps, which typically is go check your

41:01

email. Now here's where the question always comes

41:04

up. Amy, can't I just deliver the freebie

41:06

on the thank you page? Can't I link

41:08

to the PDF or play the video that

41:10

I promised them? And my answer

41:12

is don't do that. I don't think it's

41:14

a good idea. We want to get our

41:17

audience in the habit of

41:19

opening up our emails, trusting that

41:21

what's on the other side of

41:23

that email is something valuable. And

41:25

if you do this enough, when

41:27

you sell, they're more likely to see your

41:29

email, open it up and engage with it. So

41:31

we do need to get them into the

41:34

habit of trusting that our emails are valuable,

41:36

starting with your lead magnet. Now

41:38

for both pages, you need to make

41:40

sure your messaging is crystal clear and

41:42

your design is sleek and just simple

41:44

to capture the attention of your ideal

41:46

customers. Now there are a few

41:49

questions that you can ask yourself to

41:51

ensure that this happens. Number one, is

41:53

your offer and your call to action crystal clear

41:55

on that opt-in page? You want your visitors to

41:58

know exactly what you want to do. what

42:00

they're getting and what action to take.

42:03

Number two, are you speaking the language

42:05

of your ideal customer? Using their own

42:07

words helps create a connection. Number

42:10

three, does your opt-in form sit above

42:12

the fold? That means when I go

42:14

to the page that I

42:16

don't have to scroll before I see the

42:18

opportunity to give you my name and email

42:20

and click a button. That needs to be

42:22

above the fold, which is before they have

42:25

to scroll. That's important. And

42:27

when your lead magnet is above the

42:29

fold, it will increase the likelihood of

42:31

someone taking action and opting in. And

42:33

then finally, does your thank you page guide

42:36

them on what to do next? The goal

42:38

here is to gently nudge them towards their

42:40

inbox so they can snag your download. Some

42:42

people like to include like a one minute,

42:44

I wouldn't do it any longer than a

42:46

minute, video saying, hey, Amy Porterfield here, thanks

42:48

so much for signing up for the XYZ

42:50

cheat sheet. Oh my goodness, you're going to

42:53

love it. Don't skip page five, it's my

42:55

favorite tip I've ever given. So I need

42:57

you to check that out. So here's what

42:59

I want you to do next. Go jump

43:01

over to your email account, look for the

43:03

subject line XYZ and

43:05

click there and you can get instant access

43:07

to what I promised you. And then jump

43:09

on over to Instagram and tell me what

43:11

you thought about it or something like that.

43:13

So notice I did the little teaser about

43:15

page five. If you can hint to something

43:17

in that freebie, it will peak their curiosity

43:19

even more and they'll be more likely to

43:22

be like, I wonder what she's talking about.

43:24

I want to go check that out. But

43:26

we're talking a minute or less video if

43:28

you do include one. This

43:30

episode is brought to you by Better Help. If

43:33

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43:35

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44:35

Now you might be thinking, okay, Amy, that

44:37

all sounds great, but what platform should I

44:39

use to create my landing page and my

44:41

thank you pages? Well, hands down,

44:43

one of my favorite that I've used

44:45

for years. I mean, probably

44:48

since the beginning of my business and if

44:50

they haven't been around for 15 years, the

44:52

minute they were created, I was using them,

44:55

but it's lead pages. So

44:57

this single tool has saved my

44:59

entire team literally hundreds of hours

45:01

and thousands of dollars per year

45:03

because it's just super easy to

45:05

use. If you're a one woman

45:07

or one man show, lead

45:10

pages. You can actually create

45:12

webinar pages, sales pages, any

45:15

kind of specific page using

45:17

lead pages. So Amy

45:20

porterfield.com/lead pages. I am

45:23

a proud partner. Tell

45:25

everybody about them. Amy

45:27

porterfield.com/ lead pages. I'll

45:29

also link to it in the show

45:31

notes. And then also I love ConvertKit.

45:34

I'm a big fan of ConvertKit as

45:36

an email service provider. So if you

45:38

don't yet have an email service provider,

45:41

use ConvertKit and they have templates for

45:43

often pages, thank you pages that come

45:45

with your membership. So ConvertKit, if you

45:48

don't have an email service provider, if

45:50

you do have an email service provider

45:52

and you just want really clean, cool

45:55

templates that are easy to use and

45:57

highly tested. Sometimes I don't like my

46:00

email service provider's pages because they don't

46:02

convert as well as lead pages. I

46:04

think ConvertKits do, but I

46:06

wouldn't trust many other email service provider

46:09

pages that you can use. Lead

46:11

pages, their pages are created

46:14

to convert. So the template

46:16

that you're going to use has already been battle

46:18

tested and proven to work, which is a big

46:20

deal. Okay, so

46:22

moving on, once you have your landing page

46:24

and thank you pages created, you've got to

46:27

choose your landing page URL. Keep

46:30

it simple. And something that

46:32

your audience will remember, something

46:35

like amiporterfield.com/more leads. Actually,

46:37

if you're anywhere near a computer right now,

46:39

if you can go to this, I don't

46:41

want to distract you too much, but I

46:43

want to show you something. And if you

46:45

can't go there now, just check this out

46:48

later. So if you go to amiporterfield.com/more leads,

46:50

if you go to this page, notice

46:52

that I don't have the navigation of

46:54

my website on this page.

46:57

This is a stand alone page. That's

46:59

what it's called. Now it's got amiporterfield.com.

47:01

So it's attached to my website, but

47:04

what you won't see is the about

47:06

page, the resources page, the courses page,

47:08

that you are podcast page that you'll

47:10

see on the navigation of my website

47:13

if you just went to amiporterfield.com. The

47:16

reason for that is I don't want to give you

47:18

any more options. I just want you to sign up

47:20

for this freebie. And so this

47:22

is a really great example of a

47:24

good headline. I have an image, first

47:27

name. I don't even ask for last

47:29

name, email. I do have texting optional

47:31

on there, but you don't need to

47:33

use it. This page is definitely more

47:35

elaborate than you need. If you go

47:37

to this page and you just use

47:39

the top part before you have to

47:41

scroll, that is enough. I'm

47:43

an overachiever, plus I teach this stuff.

47:45

So I go above and beyond. I've

47:47

got extra information. You do not need

47:49

all the extra information. But if you're

47:51

gonna add it, notice at the bottom

47:53

of amiporterfield.com/more leads, I have another option

47:55

to sign up for the same thing.

47:57

because it's so much information that I'm

48:00

just gonna give them one more time

48:02

to sign up if they've scrolled to

48:04

the bottom. Anyway, if you can't look

48:06

at that now, look at it later, I've got details for

48:08

you. Okay, so next you've

48:10

got to integrate everything with your email

48:12

service provider. Most platforms

48:14

offer handy templates that streamline this

48:17

process, like I mentioned, like ConvertKit.

48:19

So they're great because everything is

48:21

automatically integrated. Like if you use

48:24

ConvertKit pages, they're automatically integrated

48:26

with your email service provider and really

48:28

easy to set up in terms of

48:30

tech. But Leadpages is simple too, and

48:33

they've got a lot of how-to videos

48:35

to help you do that. Again,

48:37

if you haven't chosen an email

48:39

service provider, an ESP, I have

48:41

a podcast episode that walks you

48:44

through the entire process. It's episode 322,

48:47

how to build your email list from the ground

48:49

up. And I talk about choosing an email service

48:51

provider. So you know what to do, it's episode

48:53

322. I'll link

48:55

to it in the show notes. Dang, these show notes

48:57

are gonna be powerful, right? Now I'm

48:59

giving you a lot of resources, and

49:02

so I'm gonna give you one more right now, but just

49:04

go to the show notes, all of this will be in

49:06

there. But I've got this email list

49:08

starter guide, and

49:10

it walks you through setting up your

49:12

email list and setting up your lead

49:15

magnet. Like if you want a guide,

49:17

also if you just want to see

49:19

an example of a guide, it's amyporterfield.com/email

49:21

kickstart. So

49:24

amyporterfield.com/ email

49:26

kickstart. And I

49:28

know I just gave you a lot, but

49:30

I promise, I promise you got this. Okay,

49:33

let's all take a deep breath. I told you

49:35

this was a very meaty episode, right? Are you

49:37

still with me? We're almost through it, I promise.

49:40

The next step is one that you can't

49:42

afford to skip, and that's getting

49:44

peer review and feedback on your lead magnet,

49:47

on your landing page, and on your thank

49:49

you page. This is important. So

49:51

reach out to a trusted circle. Maybe

49:53

it's fellow business owners, clients

49:56

that you feel comfortable asking for

49:58

their feedback, or even just. friends

50:00

who understand your target audience, ask

50:03

them for their honest feedback. Believe

50:05

me, nothing undermines your credibility faster

50:07

than spelling mistakes or putting out

50:09

a lead magnet that's totally confusing

50:11

to people. I do a lot

50:13

of review of lead magnets, especially

50:15

for my list builder society students.

50:17

So I have a program called

50:19

list builder society that teaches everything

50:21

from start to finish to setting

50:23

up your email list, growing your

50:25

email list, lead magnets, growing your

50:27

audience, all that good stuff. And

50:29

we do a monthly live Q&A and a

50:31

lot of times I'll have an

50:33

opportunity to look at somebody's opt-in page and

50:36

I'll know instantly what's wrong with it. But

50:38

that person could have asked a few of

50:40

their peers and probably would have gotten the

50:42

same feedback as me. And so

50:45

asking your friends like, does this make sense?

50:47

Is this confusing? Is this a lot of

50:49

enough information or too much? Those blind spots

50:51

we might not see because we're too close

50:54

to it. Totally worth asking a friend. And

50:56

look, if you put your heart and soul into creating your

50:58

lead magnet, I won't lie. It doesn't feel great

51:01

if you get some negative feedback, but

51:03

just like anything in business, you can't take

51:05

it personally and we need that. And that

51:08

brings me to my next step, making

51:10

revisions. Think of this

51:12

like you're taking something that's already

51:14

great and just making it better.

51:16

So every tweak you make brings

51:18

you one step closer to a

51:20

lead magnet that's irresistible to your

51:22

audience. So don't be afraid to

51:24

get your hands dirty and refine

51:27

your content. And whenever you

51:29

come across a really good opt-in page, ask

51:31

yourself what drew you to it? Why are you

51:33

going to sign up for that lead magnet? What

51:36

works? And then go back to yours and say,

51:38

how can I tweak mine to get me

51:40

closer to one that actually converts like the

51:42

one that you just really loved? So

51:45

it doesn't have to be perfect, but

51:47

I'm always tinkering with my opt-in pages

51:49

and my thank you pages and all

51:51

that good stuff. So definitely I'm a

51:53

fan. All right, let's talk

51:55

about promoting your lead magnet. And

51:58

while I'm a big believer... that you

52:00

don't need a website to build an

52:03

email list successfully, having one is ideal

52:05

because it gives you a place to showcase

52:07

your lead magnet, although this is not the

52:10

only place. So if you do have

52:12

a website, I love a good pop-up

52:14

box and if you go to my website,

52:16

amyporterfield.com, you'll notice if you click around there

52:18

are pop-up boxes. Why do I do it?

52:20

Because it works. You may say they're annoying.

52:23

I do it because it works.

52:25

Just believe me and trust me on this

52:27

one. And I do them for a lot

52:29

of different things. I've grown my list by

52:31

thousands with my pop-up boxes. So

52:34

first you want to nail down the copy

52:36

for that pop-up box. You can use chatgbt

52:38

to help you, but we're just gonna keep

52:40

it simple. If you go to my website,

52:42

you can see how I do my pop-up

52:44

boxes. Just copy what I'm doing there because

52:46

it's working and you can do

52:48

it on your site as well. And

52:51

also I want to give you

52:53

two resources. If you're using Squarespace,

52:55

you're in luck. They've got built-in

52:57

pop-up features. Otherwise, I

52:59

love Pop-Up Ally. It's

53:02

got some seriously smart technology that

53:04

can turn those pop-ups from super

53:06

annoying to helpful in no time.

53:09

My friend, Natalie Lusier,

53:11

she invented Pop-Up Ally.

53:13

And what I

53:16

love about it is that she's a

53:19

super introvert. And so she doesn't

53:21

like a lot of

53:23

like in-your-face kind of marketing. So

53:26

she created pop-ups that feel more

53:28

subtle. And she's got

53:30

a lot of features and options. I just love

53:32

that. I know who created it and these pop-ups

53:34

feel like her in all the best ways. All

53:37

right, so if you're thinking, okay Amy, sounds great,

53:39

but I don't have a website. So hang on

53:42

because I'm going to talk about that in just

53:44

a minute. It's okay if you don't have a

53:46

website yet. I still have options for you. I'll

53:48

come back to that. But you've got everything set

53:50

up. You're almost ready to go. But there's

53:53

one final step before you launch

53:55

your lead magnet. And that's to

53:57

do some quality control tests. So

54:00

just like you did when you were creating

54:02

your lead magnet in your landing page and

54:04

your thank you page, you want to enlist

54:06

a friend and have them go through from

54:08

start to finish, which will take two minutes,

54:10

right? You want everything from

54:12

the initial pop-up on your website

54:14

to entering their name and email,

54:17

to receiving the lead magnet, you want

54:19

it all to be seamless. So if

54:21

you have pop-ups, you're gonna do this,

54:23

but also remember that stand alone option

54:25

page without your website navigation, you wanna

54:27

test that as well. So

54:30

this is important, that's really all you

54:32

need for promoting, you want to post

54:34

it on your social media, you can

54:36

make a reel about it, you can

54:38

do a link in bio, you can

54:41

talk about it on the live, that

54:43

URL is important, keep it simple so

54:45

that you can just rattle it off

54:47

in all different ways. And remember, this

54:49

isn't field of dreams, build it and

54:52

they will come. We're gonna

54:54

talk about our lead magnet every

54:56

opportunity we get. So

54:58

I remember the first day I met

55:00

Marie Forleo, who is a friend of

55:02

mine, and we were in a

55:04

hallway at a Frank Kern conference so many

55:06

years ago. I didn't know who she was

55:08

and she came up to me and I

55:10

was explaining some issue I was having in

55:12

my business and she's like, I know exactly

55:14

what you need. She ripped off a page

55:16

in her notebook, wrote down the URL of

55:18

her lead magnet and stuffed it in my

55:20

hand. She's like, go there. And

55:23

I have been in her mastermind, I

55:25

have purchased B-School, I have been her

55:27

number one affiliate for B-School. That

55:29

one exchange built a beautiful working

55:31

relationship with each other and

55:34

it all started with her lead magnet.

55:36

Just for the record, it works. Okay,

55:39

we're gonna promote that lead magnet. We're gonna

55:41

make an effort. And actually, remember that guide

55:44

I mentioned earlier? That guide

55:46

is seven specific places to

55:48

leverage your lead magnet, like different ways

55:50

to promote it. So I

55:53

want you to put this

55:55

in your back pocket, amyporterfield.com/more

55:57

leads. Put that in your back pocket.

56:00

because that is a resource that you can

56:02

get. You can sign up. It's a lead

56:04

magnet, but it's going to help you get

56:06

your lead magnet out there. So see how

56:08

I did that. But in

56:10

all seriousness, the guide will be incredibly helpful

56:13

in getting your lead magnet in the right

56:15

place and high traffic places specifically. And if

56:17

you're worried about getting eyeballs on your lead

56:20

magnet because you don't have a website or

56:22

you don't have a big audience, I'm telling

56:24

you, you don't need a website in

56:27

order for this to work. Social

56:29

media is going to be your go-to platform.

56:32

So yes, you need to use social. Yes,

56:34

we need to build our social following, but

56:36

without a website, social media is going to

56:39

be your best friend. That's where I would

56:41

spend time until you're ready to create a

56:43

website. And one of the things with social

56:45

media, the more you are engaged in your

56:48

own comments and in your own DMs, Jasmine

56:50

Starr always reminds me, there's a gold mine

56:52

there. So the more you get engaged

56:54

in all of that, the more

56:57

likely people are going to sign up for

56:59

your freebies. So something to think about. Okay,

57:01

holy heck. That was a jam packed episode,

57:04

but we have made it to the end.

57:06

And it's my hope that after listening to

57:08

this episode, you've taken some notes and you're

57:10

in a great place to start creating your

57:12

lead magnet. And look, one of the great

57:14

things about lead magnets is that you can

57:16

constantly optimize it. And you really do only

57:18

need one. Like you think you need to

57:20

create a bunch and you see me creating

57:22

a bunch, but let's just get one really

57:24

good one out there and talk about it

57:26

till you're sick of talking about it. That's

57:28

when you know that you should probably talk

57:30

about it a little bit more. Like we're

57:33

talking about these lead magnets a lot and

57:35

marketing 101, most people need to hear

57:37

five to 10 times the same thing before they

57:40

even take action. So get it out there, my

57:42

friend, and keep talking about it. So

57:44

there you have it. I think it's time

57:46

for you to get started creating your lead

57:48

magnet. And this might not happen overnight. And

57:50

you might even have to come back to

57:52

this episode a few times as

57:54

you're working on it. But I believe you can

57:57

get this set up in just a few days.

57:59

Don't overthink it. go for B

58:01

plus work, we're not looking for perfection.

58:04

And the things that we typically care about

58:06

and fuss over our audience doesn't care at

58:08

all. So just get really great content out

58:10

there. And over time you can

58:13

test a few different lead magnets and

58:15

see which one converts the best, but right now

58:17

let's just focus on one. And

58:19

I wanna be your accountability partner. So

58:21

once you get your lead magnet created,

58:24

I want you over at

58:26

Instagram, I'm just at emu.porterfield,

58:28

slide into my DMs and

58:30

link me to your lead magnet. I wanna see

58:32

your opt-in page. So come on over. I can't

58:34

promise I'll be able to respond to everyone because

58:37

I get a lot every day, but it will

58:39

keep you accountable. You're gonna say, I'm gonna show

58:41

Amy my opt-in page. I'm gonna get it done.

58:43

So there you have it. Thank you

58:45

so very much for tuning in. Whoo, this is

58:47

one of my longest episodes I ever made. I

58:50

wanna know what you think about it. Did you

58:52

make it to the end? Did you find it

58:54

valuable? That's another thing I want you to drop

58:56

into my DMs and let me know. All

58:58

right, my sweet friend. I love you to the moon

59:00

and back. I am so honored that I get to

59:02

serve you in this way and I will see you

59:04

again soon. Take care. Oh,

59:08

oh, oh, oh, oh, oh, oh, oh, oh,

59:10

oh, oh, oh, oh, oh, oh, I

59:26

wanted to tell you about a podcast

59:28

that I know will not only get

59:30

you motivated and inspired, but will actually

59:32

help you grow your brand, your audience

59:35

and your revenue. It's

59:37

a podcast from my very good

59:39

friend, Julie Solomon, and it's called the

59:41

influencer podcast, and it's

59:43

a part of the YAP Media

59:45

Network. So Julie is a bestselling

59:47

author and a brand expert, and

59:49

she's dedicated her entire career to

59:51

helping entrepreneurs and creators like you

59:54

tap into their next levels of visibility

59:56

and impact so you can become the

59:58

leader that you were born to be.

1:00:00

If you're looking for

1:00:02

actionable advice delivered directly to your

1:00:05

earbuds, then get ready for coaching,

1:00:07

interviews with some of the industry's

1:00:09

biggest names, and transformations to enrich

1:00:11

your personal brand and grow your

1:00:13

business. You can discover why

1:00:15

people all over the world have called

1:00:18

this podcast their go-to for

1:00:20

all things influence, impact, and brand

1:00:22

growth for more than six years.

1:00:25

Subscribe to the Influencer Podcast

1:00:27

with Julie Solomon today on

1:00:29

Apple Podcasts, Spotify, YouTube, or

1:00:32

your favorite podcast platform.