Have feedback or a question? Text us!The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force

AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC

23 days ago 40m 4s

Have feedback or a question? Text us!Curious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖

Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia

30 days ago 27m 1s

Have feedback or a question? Text us!Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒📌 Why You Should Listen:Whether y

Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter

Jun 6th, 2024 34m 5s

Have feedback or a question? Text us!We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights:Taking The Leap: Discover what made Ben turn down a lucrative cons

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout

Mar 27th, 2024 37m 54s

Have feedback or a question? Text us!The Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutAre you built to scale?Built for sale?Or built for fail?TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re t

The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency

Mar 13th, 2024 1h 3m

Have feedback or a question? Text us!There are more than 4.4M sites hosted on Shopify.Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz

CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley

Feb 28th, 2024 30m 56s

Have feedback or a question? Text us!In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tang

Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy

Feb 14th, 2024 20m 59s

Have feedback or a question? Text us!Top 10 Takeaways 📰Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically hig

Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon

Jan 31st, 2024 29m 5s

Have feedback or a question? Text us!Are you struggling to track and measure ROI from your marketing mix?Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.📢 Marketing Me

Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce

Jan 17th, 2024 35m 48s

Have feedback or a question? Text us!Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode RecapIn this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer ins

The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)

Jan 10th, 2024 48m 56s

Have feedback or a question? Text us! In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronoun

Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)

Jan 3rd, 2024 51m 22s

Have feedback or a question? Text us!In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators shoul

The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀

Dec 20th, 2023 14m 47s

Have feedback or a question? Text us!Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?In this episode, Tim Rowe discuss a report from Moffett-Nathanson that

In The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast)

Nov 19th, 2023 48m 13s

Have feedback or a question? Text us!Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Hos

"It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media Group

Oct 25th, 2023 40m 51s

Have feedback or a question? Text us!In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week

Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth

Oct 17th, 2023 46m 40s

Have feedback or a question? Text us!Learn About:The 4 Pillars for Performance Marketers Using OOHIn this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity an

The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents

Oct 10th, 2023 23m 8s

Have feedback or a question? Text us!Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.We talk about the importance of customers trying your product and the i

How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media

Oct 4th, 2023 28m 59s

Have feedback or a question? Text us!What makes "Fake OOH", fake? Who gets to decide?Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - C

ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider

Sep 27th, 2023 45m 37s

Have feedback or a question? Text us!In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their tar

The Evolution of GPS and The Future of Location Marketing with Dan Hight, VP Channel Partnerships at Placer.ai

Sep 19th, 2023 26m 53s

Have feedback or a question? Text us!In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we

The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io

Sep 12th, 2023 22m 40s

Have feedback or a question? Text us!In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and

Bonus: AI in OOH (A LinkedIn Live Replay with Tim Rowe)

Sep 7th, 2023 32m 29s

Have feedback or a question? Text us!This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here).Watch the YouTube version hereIn this free class, I talk about how to incorporate AI in your OOH workflows.Whether f

Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV

Sep 5th, 2023 28m 30s

Have feedback or a question? Text us!Retail Media MasterclassLearn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:1. What it means

Building While Flying: How To Monetize Excess Value Creation with Robert Chen, CEO and Founder of eatmise

Aug 29th, 2023 28m 25s

Have feedback or a question? Text us!In this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients

The Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of Perfitly

Aug 15th, 2023 38m 16s

Have feedback or a question? Text us!In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend o