In 2018, when Darren Marshall took over as CEO of Smith Teamaker, his goal was to take the company from high-end boutique to major retail force. However, that kind of change doesn’t happen without some tough and painful decisions that left everyone wondering ‘is this worth it?’ But, as Darren and his head teamaker, Ravi Kroesen discovered, it was worth it--because if it weren’t for that “pain,” they wouldn’t be prepared to pivot and be one of the few companies now experiencing unprecedented success in the middle of a pandemic...