I discuss what I’ve learned during the creation of lots of content. I discuss how my thought process and my approach to the creative process for digital content and digital assets has changed. One of the most interesting things that has shifted for me is how I think people are viewing the content. I used to think I needed to be technical and full of jargon to impress listeners or video viewers. Now I’m leaning more towards being very authentic and coming from a place that isn’t focused on selling at all but instead focuses completely on helping and serving and cultivating a bond or real connection with people via your content.