The Internet and related technologies, like smartphones and social networking services, are now a pervasive part of British life. Connected cars, smart cities, and ambient loos are coming soon. How far can societies shape the development of such computing and communications technologies, so that they serve the public good as well as private interests? How can technologists translate values such as privacy into hardware designs, software code, and system architectures? Should - and can - governments intervene effectively to ensure this happens? And who decides what those values should be?