Unlock the secrets to a more meaningful and profitable business with our latest episode featuring Deb Alcadinho, a powerhouse of social entrepreneurship. Deb invites us to reimagine the role of business in society as she shares her own path to creating Business for Social Good. Her story is not just one of triumph but a blueprint for embedding purpose in your profit-making endeavours. We discuss the symbiotic relationship between financial success and social impact, demonstrating that the two are not mutually exclusive but rather essential components of modern entrepreneurship.

When it comes to integrating personal values into your business, Deb’s insights are like finding a map to buried treasure. She walks us through the transformation of an ordinary accounting firm into a champion for ocean conservation, showing us that any business can become a force for positive change. This episode reveals the magnetic pull of authenticity and how it can attract clients, engage employees, and forge a lasting legacy. By weaving impact into your company’s culture, you're not just selling a service or product — you're inviting your audience to join an impactful story.

This dialogue with Deb Alcadinho is a masterclass in purpose-driven collaboration and the profound effects it can have on both the community and the corporate world. We dissect the challenges and opportunities of aligning your business strategy with a cause close to your heart. From utilizing network equity to volunteering and sharing wisdom, we uncover how to amplify your impact without relying solely on financial resources. Whether you are at the helm of a start-up or leading an established enterprise, this episode will inspire you to lead with purpose and harness the power of business to make a tangible difference in the world.

LISTEN HEREItunes: http://bit.ly/3IFxaR7Spotify: https://bit.ly/4a6WQly

LINKS TO ACCESS DEB + FREE DOWNLOADShttps://business4socialgood.ca/https://business4socialgood.ca/finding-purpose/

ABOUT THE HOSTTrisha Miltimore is a thought leader and practical strategist with expertise in WorkLife Wellness, Productivity and Impact Leadership. Looking for a speaker or trainer for your company or conference? Contact us and let’s chat about your needs.

www.passionigniter.ca 

--------- EPISODE CHAPTERS WITH FULL SUMMARIES ---------

(0:00:02) - Passion for Impact in Business (11 Minutes)

This chapter, I welcome Deb Alcadinho, a serial entrepreneur and social impact expert, to share her journey and insights on creating a business that serves a greater purpose. We explore the idea that we are all born with a purpose and have the capacity to make the world a better place, emphasizing that the responsibility to address broad social issues should not fall on governments alone. Deb recounts her personal connection to the cause of ending violence against women and girls, and how this passion fueled her dedication across various sectors, leading to the creation of Business for Social Good. We discuss the importance of aligning business with social values and how profit with a purpose can be achieved through a conscious approach to entrepreneurship.

(0:10:57) - Embedding Impact in Business Culture (8 Minutes)

This chapter examines how service-based businesses can intertwine their work with environmental and social causes, using the example of an accounting firm passionate about ocean conservation. I explain how the firm aligned its mission with Sustainable Development Goal 14, providing specialized workshops for farmers and fishers to improve their financial sustainability, and partnering with Surfrider Foundation to amplify conservation efforts. We discuss the benefits of embedding a cause into a business's DNA, transitioning from traditional marketing to impact storytelling, and engaging both employees and the community in meaningful action. The firm's approach not only helps the environment but also strengthens their client relationships and overall business impact.

(0:19:10) - Exploring Purpose and Impact in Business (11 Minutes)

This chapter focuses on the significance of personal values and purpose in shaping the impact of a business. We explore the importance of aligning a company's mission with the business owner's individual beliefs and the causes they are passionate about, even if those issues are not directly related to their products or services. By identifying what truly matters to them on a personal level, business owners can find ways to integrate their convictions into their company's operations and contribute to their community or global issues, regardless of their financial situation. Additionally, we touch on the practical steps for businesses that may be struggling financially, emphasizing that impact isn't solely about monetary investment but can also be about leveraging one's time, network, and effort to support a chosen cause.

(0:29:50) - Purpose-Driven Business for Social Good (14 Minutes)

This chapter explores the transformative impact of aligning business with social causes, emphasizing that financial resources aren't always necessary to make a significant difference. We examine the concept of network equity and how leveraging relationships, volunteerism, and wisdom can benefit both the community and the business. I share insights on the importance of selecting an organization whose mission resonates deeply with one's own values and the potential pitfalls of a misalignment. The challenge presented is to initiate partnerships that go beyond simple donations, fostering a deep, purpose-driven collaboration. Additionally, we touch upon the hurdles of launching a business with a social good focus, including the initial doubts about market reception and the commitment to a deeper integration of purpose in business strategy.