In this episode of the Pawareness Podcast, we welcome Harris Baker, the founder of Catfluence. After getting involved with digital marketing in 2014, Harris discovered that content related to cats can go a long way to increase digital strategy and establish a prevailing online presence. He decided to leverage his cats’ Instagram accounts and this is how he found a way to provide a digital platform for cats and influencers who raise awareness about them.

Harris shares how he started his website and gained traction by connecting influencers and partnering with brands by promoting online content related to cats. On top of this, Catfluence is also able to provide an opportunity for cat influencers to explore ideas on the best way to promote their content and to establish their social media presence.

“Maintaining an online presence for cats is a good way to bond with them. That includes doing photoshoots together, giving them treats, and playing with them.” - Harris Baker

Tune in to find out how you can utilize social media to produce content for your furry companions!

Check out Catfluence today!

Official website: https://catfluence.com/

Facebook: https://www.facebook.com/Catfluence/

Instagram: https://www.instagram.com/catfluence/

Twitter: https://twitter.com/Catfluence

Tik Tok: https://www.tiktok.com/@catfluence

Pinterest: https://www.pinterest.com/catfluence/_created/

Visit our website: www.pawareness.org

Where to find the Pawareness Podcast: www.linktr.ee/pawareness

Follow us on Instagram: www.instagram.com/pawareness_official

Submit for Pet of the Week: www.pawareness.org/pet-of-the-week

Episode Timeline

[01:15] Introducing Harris Baker of Catfluence

[03:49] The benefits of creating a digital platform for cats

[05:19] How does Catflience work?

[07:35] The future plans for Catfluence

[09:45] What’s the difference between cats and dogs?

[11:42] What is rewarding about Catfluence?

[13:10] Where can people find Catfluence?