CalpCPA President and CEO Denise Froemming discusses the dynamic shift of the accounting profession and inroads being made to attract the next generation of savvy workers, including how to align the image of what a CPA could be more closely with the values of Gen Z. She shares with host Gene Marks on Paychex THRIVE, a Business Podcast, the reason for rebranding CalCPA, with the aim to become more relatable and modern, as well as to showcase the many different avenues that CPAs can take and how that makes it a more stable profession than many others.

Topics Include:00:00:00: Episode preview00:01:03: Introduction to Denise Froemming00:02:10: Changing perceptions on the profession00:05:35:  Opportunities and shifts in the CPA profession00:09:03: Recruitment and attracting a younger generation00:11:04: Embracing AI and future technologies in the profession00:14:51: Connecting with a diverse CalCPA membership00:17:25: Addressing different needs of CPAs in cities vs. rural areas00:19:06: Advocacy for members of a state society00:20:14: Value and relevance of programs to members00:23:03: Networking, aid for smaller firms00:24:10: Innovation and digital transformation00:27:17: Innovative member firms and creating culture00:28:19: Wrap-up and thank you

DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.